Agility PR Solutions

MAY 29, 2023

Continuously developing well into 2023, SaaS businesses are forever transforming and changing how they communicate with consumers, especially from a marketing standpoint. At its very core, SaaS marketing needs to create more revenue and a better bottom line for SaaS brands.

Strategy 86

Strategy Marketing Consumer Brand 86

The Proactive Report

DECEMBER 26, 2022

Video trends for 2023. Align your stories with your brand purpose. Every piece o f content should have a purpose and should align with your overall brand purpose. Social media listening can provide invaluable insights when it comes to telling the story of your brand. 2023 is just around the corner.

Video 162

Video Film Social Media Facebook 162

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. That applies to everything from your branding look and feel, all the way to seemingly insignificant things like an image that accompanies a blog post.

Trends 147

Trends Instagram Creativity Small Business 147

Inbound PR

APRIL 29, 2024

In a world where brand loyalty is becoming increasingly elusive, organisations across Europe, the Middle East, and Africa (EMEA) are facing quite the challenges. In 2023, at ServiceNow we highlighted the looming brand loyalty crisis, and now, in 2024, the situation remains dire. What's Happening With Brand Loyalty in EMEA?

Crisis 62

Crisis Consumer Brand Branding 62

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Brands are finding innovative ways to reach and engage with shoppers during this high-stakes period.

Trends 78

Trends Retail Advertising Advertising 78

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Stern + Associates

MARCH 17, 2023

This leads us to our top 3 media relations opportunities for 2023. So, in 2023 we’ll double down on the personal relationship component of media relations to ensure there’s constant lines open to relevant reporters. With editors wanting more and more content in 2023, we’ll be there with your unique point of view.

Media Relations 105

Media Relations Media Storytelling Report 105

Agility PR Solutions

MARCH 3, 2024

The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for Instagram, Facebook, TikTok, and X after analyzing both organic and paid ad activity (..)

Instagram 105

Instagram Social Media Brand Branding 105

Agility PR Solutions

JUNE 4, 2023

During volatile times like these, when the economy is shaky and recession looks more and more likely, brands and businesses worldwide amp up the priority of innovative strategy to better ensure the bottom doesn’t fall out if a seismic event occurs that can take down those who are unprepared.

Internal 78

Internal International Strategy Brand 78

PRSay

OCTOBER 17, 2023

Strategies & Tactics Live is on the road this month at ICON 2023 in Nashville, Tenn. 14, the delegates of the 2023 Leadership Assembly elected Day as PRSA’s 2024 chair-elect. ICON conversations Elsasser asked Day what he’d heard PRSA members discuss the most during ICON 2023. It was really palpable.”

Leadership 77

Leadership Conference LinkedIn Strategy 77

Agility PR Solutions

DECEMBER 11, 2023

Wyzowl’s recent report reveals that 91 percent of businesses are tapping into video as a marketing tool in 2023. A video storyboard is a visual roadmap that outlines the […] The post Video storyboards drive engagement—7 strategies for creating yours appeared first on Agility PR Solutions.

Video 114

Video Strategy Tools Report 114

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits.

Brand 156

Brand Branding How To Employee 156

Onclusive

MARCH 9, 2023

Businesses should be using their PR power and influence to speak out on behalf of women everywhere and position their brand in alignment with International Women’s Day. International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week.

Internal 195

Internal International Brand Branding 195

PRSay

NOVEMBER 15, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Through good PR and communications strategies across a number of channels and tactics, over time, every day, you put those chips in the bank.

Employee 126

Employee Internal International Storytelling 126

Shift Communications

APRIL 26, 2023

And people are split on how executives are doing with their internal communications strategy. It’s incredibly easy for an executive to be personally associated with this zeitgeist and for their personal brand to become entangled in it. How to boost internal executive brand. Why executive communications are being scrutinized.

Internal 78

Internal International Strategy Communications 78

Prohibition

JANUARY 20, 2023

2023 is going to be no different! Here we’ve shared our top three social media trend predictions for 2023, based on the latest data and insights from UK audiences. For more insight and trends, you can sign up to our Social Media Trends for 2023 webinar. Opportunities for brands to tap into this are endless!

Social Media 62

Social Media Trends Media Instagram 62

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Make it a priority to show how you’re closing the ‘say-do’ gap at every opportunity – make it a central part of your strategy. If you do it right. Where can you make the most impact?

Reputation 195

Reputation Automotive Brand Branding 195

Agility PR Solutions

FEBRUARY 27, 2023

Brand advocacy is not a new idea, but many brands are still lacking the momentum behind it. As we move into 2023, brand advocacy should be a vital part of your marketing strategy.

Employee 86

Employee Brand Branding Strategy 86

Stern + Associates

JANUARY 12, 2023

At the same time, more investors and regulators started taking companies to task from the opposite side, asserting that ESG initiatives are clever branding disguising lack of real action (the term “greenwashing” was big pertaining to climate and other environmental issues).

Communications 62

Communications Energy Employee Strategy 62

5W PR

FEBRUARY 6, 2023

Competition will also increase as brands rush to enter the growing market. Regulations, infrastructure, and stakeholders differ from one state to another and hence communication strategies have to be adopted accordingly. The post Cannabis/CBD Trends to Watch in 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 88

Trends Consumer Industry Marketing 88

5W PR

JULY 13, 2023

Brands like Abstinence Spirits and For Bitter For Worse provide alternatives for those who decide not to consume any alcohol or prefer low-alcohol options. These brands focus on delivering intricate textures and flavors while also avoiding any potential risks that are associated with alcohol consumption.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

Buchanan PR

JANUARY 8, 2024

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. It went viral and was reposted all over social media.

Marketing 52

Marketing Viral Trends Consumer 52

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. As you execute your video marketing strategy this year, keep these trends in mind.

Video 89

Video Strategy Marketing Instagram 89

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Brand 98

Brand Branding Ethics Internal 98

Prohibition

JULY 14, 2023

Unsurprisginly, brands and social media personalities have flocked to the app in their masses in an attempt to maintain their status, on yet another social media app. Netflix has remained true to its brand personality and has taken the opportunity to showcase some of the most recognisable memes from the shows and movies it streams.

Brand 116

Brand Branding Social Media B2C 116

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand.

Reputation 78

Reputation Insurance Insurance Employee 78

PRSay

OCTOBER 19, 2023

17 for the Strategies & Tactics Live broadcast on LinkedIn from PRSA’s ICON 2023 in Nashville, Tenn. I got to see, up-close, just how emotionally connected customers really are to our brand, which has been around since 1837.” She was the guest on Oct. We’re not quick to react or to get out ahead of something.

Social Media 94

Social Media Strategy Media Enterprise 94

Landis PR

NOVEMBER 14, 2022

Without this empathy, communication may even be counterproductive rather than helping a brand. Comms consultants today must be more creative than ever before when creating the best communications plans for 2023. Additional Resources: Landis Communications – PR Best Practices: Strategies Before Tactics.

Communications 98

Communications How To Local Survey 98

Agility PR Solutions

DECEMBER 20, 2022

The post The evolving workplace: New research reveals 5 key HR trends that will define work in 2023 appeared first on Agility PR Solutions.

Trends 86

Trends Employee Data Report 86

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations. The show opens to the public Saturday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. But what does all this mean for the media relations component of public relations strategy? But it’s hard to deny that recently a lot has been changing.

Strategy 95

Strategy Publicity Media Video 95

Prohibition

JUNE 20, 2023

We’re almost halfway through 2023, and so far, there’s been a lot to keep up with in the world of social media. Facebook Users can now add collaborators to Facebook reels in a similar way that Instagram Brand Collaborations work. Take a look at the breakdown per channel below!

Social Media 62

Social Media Media Instagram B2C 62

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. 2023, October 4). Crafting Your Impactful Personal Brand: The 5 P’s Unveiled.

Brand 52

Brand Branding eBook Resources 52

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. and Mattel for the 2023 “Barbie” movie. Travel media reported on hotels decorated in the style of Barbie.

Film 127

Film Marketing Sports Hotels 127

Stern + Associates

FEBRUARY 22, 2023

While ChatGPT’s rise was a great moment of success for the brand itself and for the mainstream adoption in AI, the moment had another unintended consequence, as it thrust technology creators and brands into the public spotlight. Need help with your tech communications in 2023? The post What If You’re Not ChatGPT?

Communications 62

Communications Technology Software Resources 62

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Prohibition

DECEMBER 19, 2022

It seems that more authentic and ‘real’ content is really going to be key in 2023. LinkedIn release 2023 best practices. Best pillars include personal stories, employer branding, social responsibility and thought leadership. The key stand outs for us were: Recommended 5x posts a week.

Instagram 62

Instagram LinkedIn Social Media Media 62