2023 Brand Product Launch Strategy 
Sword and the Script
JUNE 13, 2023
To that end, the 2023 State of the Media Report by Cision is a useful resource. 27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. So, how can PR improve their odds in media relations?
Prohibition
NOVEMBER 3, 2023
As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing. Rimmel: Harnessing TikTok’s Power Rimmel, a household-name high-street beauty brand, launched its Halloween campaign on TikTok. victoriabarbae Jakie macie plany na Halloween? ?️/
Bianchi Biz Blog
JUNE 1, 2023
Building on the resounding post-pandemic success of CES 2023, we present to you the top 10 reasons why CEOs, CMOs, and marketing and PR executives of automotive suppliers and mobility technology start-ups should make it a priority to participate in CES 2024, which is slated to run January 9-12, 2024.
Sword and the Script
DECEMBER 20, 2022
PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR
Solo PR Pro
NOVEMBER 15, 2022
It’s time to start thinking, if you haven’t already, about what’s in store for 2023. Susan says that strategy comes first; not tactics. “If If we don’t agree on strategy, it makes no sense to move forward on planning,” she explains. The new year is right around the corner, and, of course, you know what that means.
Newsfile
JANUARY 30, 2024
Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Eapen, Daniel J.
Newsfile
NOVEMBER 14, 2023
Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. UK consumers are expected to spend £24.1
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