PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. As controversy swirls around Twitter, some brands may opt to leave the platform permanently.

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Trends Pitching Twitter Nonprofit 124

Prohibition

JULY 7, 2023

This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. Instagram threads The biggest update for July is of course Instagram Threads! You log in using your Instagram account, so there’s no need to create a new profile. This is a new text-based app set to rival Twitter.

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Instagram Social Media Media LinkedIn 62

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Instagram increase creator transparency. LinkedIn release 2023 best practices. Facebook threatens to pull news.

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Instagram LinkedIn Social Media Media 62

NewsWhip

NOVEMBER 21, 2023

In 2023 alone, they headlined at Coachella, embarked on a successful global tour, and won two prestigious awards at the MTV Video Music Awards, including the Group of the Year title. With this in mind, we decided to take a closer look at each member’s brand collaborations that garnered high engagement on social media this fall.

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Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

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Prohibition

JUNE 20, 2023

We’re almost halfway through 2023, and so far, there’s been a lot to keep up with in the world of social media. Instagram Instagram made a change to video uploads meaning that all videos are now shared as reels (1080 px x 1920 px dimensions) which should be considered when planning any videography for Instagram-focused campaigns.

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Prohibition

AUGUST 25, 2022

Instagram implements an array of reel updates. On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions. In Q2 2023, LinkedIn will be introducing a Business Manager to control all ad accounts, pages, audiences on one dashboard.

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Instagram LinkedIn Social Media Facebook 117

NewsWhip

APRIL 27, 2023

Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach.

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Prohibition

FEBRUARY 13, 2023

2023 has started with a series of updates across most social media platforms. One we’ve been eagerly awaiting is Instagram allowing native reel scheduling, finally! Popular food brand joins BeReal Amid their continuing TikTok success, Chipotle has recently jumped onto BeReal as another platform to leverage connecting with Gen Z.

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Instagram Social Media Twitter Media 62

NewsWhip

JULY 18, 2023

This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. Among these posts, the Instagram announcement emerged as the frontrunner, garnering an impressive total of 235.7K+ engagements.

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Brand Branding Instagram Social Media 78

Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). This great feature will allow brands and businesses to maximise on the power of UGC while still giving credit to the original creators.

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Instagram Social Media Tools Media 62

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook.

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Brand Branding Instagram Video 92

Landis PR

JANUARY 8, 2024

Apparently, he also had to dispose of the platform’s most valued, and valuable asset, its brand name. Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. The post Best PR Stunts, Fails and Learnings of 2023 – Part Two appeared first on Landis PR.

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Prohibition

JULY 14, 2023

Unsurprisginly, brands and social media personalities have flocked to the app in their masses in an attempt to maintain their status, on yet another social media app. Netflix has remained true to its brand personality and has taken the opportunity to showcase some of the most recognisable memes from the shows and movies it streams.

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Brand Branding Social Media B2C 116

NewsWhip

MARCH 2, 2023

View this post on Instagram A post shared by Kelly | Eat Yourself Skinny (@eaturselfskinny) The former blog also saw some success on Instagram, with more than 1,000 engagements on the author’s Instagram Page. If you’d like to understand how to monitor your brand in real time, reach out to us here.

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Pinterest Comparison Local Instagram 78

Prohibition

MARCH 2, 2023

2023 continues with a range of constant social media updates and changes, including some interesting new amplification options for your TikTok strategy! Although more relevant for individual user profiles, it’s a great indication toward the continued move to a more visual platform, to guide your businesses 2023 LinkedIn strategy.

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Prohibition

SEPTEMBER 21, 2022

After an array of changes to reels and the look of the platform itself, Instagram are now planning to drastically scale back their shopping features as they shift their focus away from e-commerce and more toward those that directly drive advertising. This will be an interesting one for e-commerce brands as the trend evolves.

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Instagram Social Media Media Trends 62

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. and Mattel for the 2023 “Barbie” movie. Travel media reported on hotels decorated in the style of Barbie.

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Film Marketing Sports Hotels 118

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology.

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Trends Brand Branding Analytics 89

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

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Social Media Video Marketing Media 118

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. This gives the brand a lot more exposure.

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Fashion Storytelling Social Media Instagram 88

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ? From the early 2000s, to 2023 and back again.

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How To Consumer Social Media Community 195

Sword and the Script

FEBRUARY 20, 2024

PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency. So, says Propel, which provides PR software. Is that good?

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Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. In fact, 91% of people say they’d like to see more videos from companies they support.

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Video Strategy Marketing Instagram 89

Buchanan PR

MARCH 14, 2024

Brands that rely heavily on the platform as a key pillar in their marketing strategy are likely to feel the hit quite hard. Especially since the pandemic, the app has become a vibrant marketplace for brand-influencer collaborations. of brands preferred TikTok over other platforms for influencer marketing in 2023.

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Marketing YouTube Instagram Strategy 70

Prohibition

DECEMBER 12, 2023

Instagram’s AI stickers Instagram have introduced new tools for content creators to streamline reel editing, including dreamy ‘undo’ and ‘redo’ buttons to rectify small errors. Instagram have also introduced additional text-to-speech voices across their reels alongside many new audios, font options and text styles, and filters.

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LinkedIn Social Media B2C Instagram 62

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. One of the coolest dadfluencers is Chris Kyle (nearly 40k followers on Instagram). Chris’ Instagram is full of heart-warming interactions with his daughter.

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Brand Branding Instagram Community 55

PRSay

SEPTEMBER 19, 2023

In May 2023, the U.S. Kelley, who uses the stage name Harpy Daniels, was one of five members of the Navy’s pilot program that ran October 2022 to March 2023. In my view, Kelley’s performances and social media brand demonstrate that active-duty service members can also pursue off-duty passions as artists.

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Communications Ethics Public Affairs Social Media 175

PR in High Definition

OCTOBER 30, 2023

LinkedIn turned twenty years old in 2023 and has undergone much transformation within its two decades. Once purely a place to find and list jobs, as well as connect with peers, the platform has morphed into something more akin to Instagram, or Facebook. And leaders in tech are tapping into this trend in a big way.

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Communications Conversations

APRIL 25, 2023

Oatly, the oat milk brand based in Sweden, created a site devoted strictly to its haters and those who have said mean, dishonest and outright lies about the company for last several years on the internet. A quick look at their Twitter, Facebook and Instagram feeds find no promotional mentions of the new site. You heard that correctly.

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Buchanan PR

JUNE 30, 2023

It wasn’t until 2023 that McDonald’s chose to re-embrace the character by celebrating its birthday. In the build up to the birthday celebration, McDonald’s changed its social branding to completely embrace Grimace. The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter.

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Viral Trends Social Media Creativity 72

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

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Training Media Training Reputation Crisis Communications 195

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. In 2023, more than 4.89 So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Being on social media is the online pastime that everyone loves.

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Social Media Media Mobile SEO 86

Prohibition

NOVEMBER 3, 2023

As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing. Rimmel: Harnessing TikTok’s Power Rimmel, a household-name high-street beauty brand, launched its Halloween campaign on TikTok. victoriabarbae Jakie macie plany na Halloween? ?️/

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Marketing Product Launch Retail Creativity 62

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. Put this one on your calendar for 2023! Morgan and more will be on hand to share valuable insights as to what’s coming next in the space, and what brands should focus on to keep their edge. .

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NewsWhip

OCTOBER 25, 2023

Benchmarking on LinkedIn In the dynamic media landscape of 2023, it’s crucial to know where you stand among other competitors – and what formats, topics and voices are working for them. For journalists researching any topic, find quotes, video content, and perspectives to embed in your story from the world’s biggest companies.

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LinkedIn Trends Company Reddit 97

Sword and the Script

DECEMBER 5, 2023

It wound up folding them all under the Onclusive brand. To the best of my knowledge, this is the only funding awarded to a PR technology company in 2023. Keyhole monitors for mentions, hashtags, influencers and keywords across Twitter, Facebook, Instagram, YouTube, TikTok, Reddit, blogs and forums. More gen AI.

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Software Reddit Technology B2B 130