NewsWhip

SEPTEMBER 25, 2019

Which brands had the most success with their Facebook and Instagram images? Anecdotally, we tend to think of images as more of a focus of Instagram, but our research shows that photos often get more total engagement on the Facebook platform than any other content type. . Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful.

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Awario

NOVEMBER 30, 2020

There used to be a time when the only way for your brand to get noticed by millions of people is if you spent a ton of money on marketing. Regardless of the industry you’re in, there are some general ideas that apply when you create an Instagram marketing campaign.

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The Resolution Blog

JULY 8, 2019

Have you ever had to put a report together based on the performance of your brand or client’s Instagram posts? Let’s call it ‘owned Instagram data’. Today we ask why does Instagram send us out of its ecosystem for detailed insights? Why do they make it hard for social media managers to gather measurement data within the Instagram interface? Some quick-fire Instagram stats More and more brands and organisations are using Instagram as a communication channel.

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NewsWhip

MARCH 30, 2018

We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector. Instagram is now a booming platform for brands, with over 500 million daily active users and the news that its rolling out its shopping feature to eight new countries. The post Social Media Guide to Posting on Instagram appeared first on NewsWhip.

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NewsWhip

MARCH 28, 2018

With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram. With over 800 million monthly users, Instagram is accessible, digestible, and […].

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Cision

AUGUST 13, 2015

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Instagram is fun. Not sure what adjective would describe your brand’s voice?

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Awario

SEPTEMBER 21, 2020

This blog post is for the ones that struggle with Instagram marketing because the process is not that straightforward for them. It’s also for the brands that want to stand out and think outside the box

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Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. So why do so few brands have an account? Fortunately, Instagram is a fun, simple way to express your personality to the world and much simpler to get involved in than brands think. Why haven’t more brands made use of Instagram?

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ImPRessions - Crenshaw Communications

MAY 15, 2020

But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Here are a few ways Instagram can help amplify storytelling for B2B organizations. Use Instagram to show off that win!

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PR Daily

MAY 6, 2019

With advertising income on Instagram on track to reach almost 11 billion dollars, it seems almost a no-brainer for any small business to at least consider running an Instagram campaign. Yet, there is a right way and a wrong way to handle your Instagram marketing strategy. With visual perception being the key focus of Instagram since its inception, there simply is no better place to showcase your stunning content online. Brand awareness.

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Cision

JULY 6, 2015

With a 66 percent increase in users over the past year, Instagram is essential to visual social media marketing for many businesses…and it recently became more valuable. Last Tuesday, Instagram unveiled major, new features to users in the United States, giving the app a more global feel. Instead of pulling search results solely from your Instagram connections, the Search and Explore pages now include posts from outside your network.

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PR Daily

FEBRUARY 15, 2019

Here’s how Instagram is leading the way. This particularly impacts B2C marketers who turn to Instagram as the social platform to engage younger potential customers. Retailers are taking advantage of Instagram’s shoppable tags feature and creating shoppable posts to further tap these demographics. Before October 2017 , adding a link to your Instagram bio was the only organic way (without sponsorship) for stores to drive traffic from Instagram to their landing pages.

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Cision

AUGUST 5, 2015

As the fastest-growing social network , Instagram is a must for brands looking to boost their social presence. At her recent webinar , social media consultant Jenn Herman discussed the best strategies and tactics to effectively engage your audience, promote your brand and create effective content on Instagram. Before the webinar, Jenn took the time to answer a few of our questions on using Instagram effectively. You can backdate posts on Instagram.

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Cision

AUGUST 1, 2015

Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your efforts. While Instagram has yet to include an analytics platform within its app, plenty of third-party tools, free and paid alike, can do the trick. Every time you publish a new post, Instagram notifies you of likes and comments. Look at the data gathered on engagement per post to determine if your current schedule is working for your brand.

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PR Daily

MARCH 6, 2019

It can be challenging to manage your business and still have time to be active on Instagram. Though Instagram offers various native filters to edit your photos, other photo-editing applications can boost your pictures further. These apps can be found on Google Play and iTunes, and provide you with alternatives to the usual Instagram filters. Instagram doesn’t allow for third-party services to schedule your posts. Find and follow other users on Instagram.

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NewsWhip

AUGUST 9, 2019

The post How are auto brands utilizing Facebook & Instagram in 2019? Brands Communications & PR[…]. appeared first on NewsWhip.

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PR Daily

JANUARY 23, 2019

Instagram is keen to defend its algorithm, even on another social media platform. Accounts on Instagram have been sharing what looks like commonplace copy-and-paste spam. View this post on Instagram. OZMA Ladies, — Due to Instagrams algorithms, our friends aren’t seeing our posts. Instagram has been vulnerable to such rumors since it changed its algorithm in 2016. The promised Instagram apocalypse never truly descended.

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PR Daily

SEPTEMBER 19, 2018

Instagram is courting marketers by enhancing its platform for easier shopping experiences. On Monday, the company announced two new features aimed at helping users quickly access and buy the products they see in Instagram posts. In a blog post, Instagram wrote : Instagram is the best place to connect with your friends and interests all in one place – and shopping is an essential, growing part of the Instagram community.

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Cision

JULY 18, 2015

Last week, Instagram’s much-anticipated makeover continued. Follow these five tips to help your brand leverage the new resolution like a professional photographer: 1. If you plan on incorporating one of Instagram’s borders, think about how much that will take away from the original picture as well. Register for Jenn Herman’s Instagram webinar today! Best Practices Featured Instagram Instagram for Business

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Cision

AUGUST 3, 2015

Instagram isn’t just for “the kids” anymore. So what do you need to do to take advantage of Instagram’s full potential? At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Want more strategies for using Instagram? Here are six of Jenn’s key tips for connecting with your audience on Instagram: 1.

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PR Daily

SEPTEMBER 3, 2020

With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products. Instagram leads in overall downloads, but TikTok leads in new user downloads.

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PR Daily

FEBRUARY 27, 2019

To make a splash on Instagram, you should turn to videos, use hashtags in moderation and decide what you want to accomplish before you interact—or measure. Instagram has roughly 1 billion active users per month, and 71 percent of organizations have presences on the mobile, visual platform. However, the increase of users—and marketers—means it’s becoming harder than ever to stand out on Instagram. Decide what actions matter most when measuring Instagram efforts.

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Glean.info Blog

NOVEMBER 2, 2020

Instagram has promised to crack down on influencers who don’t reveal when they’re paid to promote products, following a government investigation in the UK. While a UK government investigation prompted the action, Instagram’s updates may soon apply to other regions.

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Social PR Chat

APRIL 28, 2020

10 Instagram Highlights Every Brand Must Know to Grow. Reinvention is the key to brand survival, even on Instagram during Covid-19. This includes reinventing and optimizing your Instagram strategy for best reach, exposure, and public relations results even during times of uncertainty like COVID-19. Sending the right message has never been more important as brands adjust social media feeds to the reality of worldwide quarantine. Build your brand.

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Cision

MARCH 30, 2016

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. What Does This Mean For Your Brand?

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Cision

JULY 11, 2015

Hosting an Instagram contest is an effective way to build buzz around your brand and increase awareness for your services. In one second, Instagram sees 1,000 comments and 8,500 photo likes. Check out these three steps to create a simple, yet successful Instagram contest: 1. Instagram suggests a two-month time span. Offer a prize that is relevant to both your audience and brand to drive engagement. Best Practices Featured contests hashtags Instagram

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Cision

JUNE 22, 2015

In this piece, I want to make the case that Instagram is the “Rihanna” of social networks, relative to Facebook as social networking’s U2. Where Facebook is a behemoth social network with consistent utility, Instagram is a smaller network engineered for high-engagement. If you haven’t considered Instagram as a PR vehicle, let me lay out the case for Instagram. Instagram looked like a niche social media platform with limited appeal. Brand.

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PR Daily

MARCH 20, 2019

The popular photo-sharing app now offers users tools for buying products directly from their favorite brands. Instagram sees its future as a rival to Amazon rather than as an entertainment network. Instagram’s parent company, Facebook, recently announced a new focus for its operations that might drive the network away from ads and into direct sales. Instagram is introducing features that will help brand managers make the most of this sea change.

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Cision

AUGUST 27, 2015

Instagram is changing. That’s the true aim; Kevin Systrom , co-founder and CEO of the network, says that Instagram is designed to be a 100 percent visual experience that is more timely, efficient, and effective than television. However, Instagram may become a crucial tool for detecting and engaging in breaking news stories and trends. It starts with an understanding of just how powerful Instagram’s Search and Explore really are.

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Cision

JULY 25, 2015

A recent bug gave some Instagram accounts as many as 100,000 new followers. Check out these six ideas to organically grow your brand’s following: 1. Choosing a theme and sticking to it is one way to make your Instagram account a success. Remember, Instagram is all about storytelling. Tying motivational or inspirational messages to posts is an extremely successful posting method, especially if your theme or brand revolves around personal improvement.

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PR Daily

DECEMBER 27, 2018

Enter a new way to make text more appealing: Instagram’s text posts. Instagram (@instagram) February 1, 2018. In its blog post, Instagram wrote: Today, we’re introducing “Type” mode in stories, a new way to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required. Just as with other Instagram Stories (and with Snapchat Stories), the posts will disappear 24 hours after you publish them.

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Axia PR

JULY 17, 2020

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter. If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling. Don't let fear or inexperience hold you back from what Instagram could do for you.

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PR Daily

AUGUST 1, 2019

Instagram now has more than 800 million active users, with 71 percent of US adults ages 18–24 and 72 percent of US teens ages 13–17 on the platform. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. To help, here are seven steps that every brand should grab to achieve Instagram success: 1. Your Instagram efforts should begin with your profile. What do younger consumers want to see from brands on Instagram?

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Polaris

DECEMBER 30, 2014

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. Pinterest and Instagram are great ways for organizations to connect with customers. Pinterest and Instagram: What are the differences? When you think Instagram, think about producing images.

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Cision

JULY 28, 2015

Instagram is nudging Twitter out of the number one social media channel spot. With more than 300 million monthly active users , spending an average of 20 minutes on the app a day, Instagram is an essential tool for reaching audiences near and far. So how exactly can your brand get on board with this fast-growing social media channel? You can’t dive into hashtag tricks and lighting tips if your brand hasn’t established its purpose for joining Instagram in the first place.

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PR Daily

JUNE 17, 2019

For brand managers, this can bring a sense of relief. Instagram accounts with substantial followings can be lucrative social media properties—especially to hackers. For more than a year , Instagram has been grappling with affected users’ complaints after hackers have hijacked accounts and extorted the original users or sold them off to the highest bidder. From there, Instagram will send a verification code you can use to access your account.

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PR Daily

APRIL 29, 2019

million followers across its accounts, recently joined Instagram. The Central Intelligence Agency debuted its Instagram profile with a photo of a desk covered with clues, accompanied by the cheeky description: “I spy with my little eye…”. View this post on Instagram. The inaugural Instagram post was similar to the CIA’s first tweet: We can neither confirm nor deny that this is our first tweet. For now, the CIA is continuing to show off its agents on Instagram.

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The Christensen Institute

DECEMBER 30, 2017

Join the Instagram party and be sure to know your limits. Instagram limits can be deceiving and rewarding. Ready to get the most out of Instagram for your brand? Join the crowd of about 1 billion others who made Instagram the fastest growing social network in history. Understanding Instagram Limits and Possibilities. Some call Instagram the next Facebook; some call it the cat’s meow. Your Instagram Aesthetic. Pushing the Instagram limits.

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Ronn Torossian

MAY 18, 2018

Creating a buzz on your Instagram feed isn’t always easy. There are countless other brands out there trying to earn the attention of the same audience, making it incredibly difficult for companies to establish any kind of sustainable buzz. Fortunately, Instagram influencer marketing could be the answer for those who want to build their presence fast.

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Agility PR Solutions

AUGUST 1, 2018

If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format. According to Instagram’s latest numbers, its Stories platform boasts 400 million daily users. The post How your brand should really use Instagram Stories appeared first on Agility PR Solutions.

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