How Facebook and Instagram images resonate for brands

NewsWhip

Which brands had the most success with their Facebook and Instagram images? Anecdotally, we tend to think of images as more of a focus of Instagram, but our research shows that photos often get more total engagement on the Facebook platform than any other content type. . Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful.

Instagram marketing: 5 brands to get you inspired

Awario

This blog post is for the ones that struggle with Instagram marketing because the process is not that straightforward for them. It’s also for the brands that want to stand out and think outside the box

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The Instagram hokey-cokey….

The Resolution Blog

Have you ever had to put a report together based on the performance of your brand or client’s Instagram posts? Let’s call it ‘owned Instagram data’. Today we ask why does Instagram send us out of its ecosystem for detailed insights? Why do they make it hard for social media managers to gather measurement data within the Instagram interface? Some quick-fire Instagram stats More and more brands and organisations are using Instagram as a communication channel.

Social Media Guide to Posting on Instagram

NewsWhip

We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector. Instagram is now a booming platform for brands, with over 500 million daily active users and the news that its rolling out its shopping feature to eight new countries. The post Social Media Guide to Posting on Instagram appeared first on NewsWhip.

These are the top influencers on Instagram in 2018

NewsWhip

With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram. With over 800 million monthly users, Instagram is accessible, digestible, and […].

How to Use Instagram to Tell Your Brand’s Story

Cision

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Instagram is fun. Not sure what adjective would describe your brand’s voice?

How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Here are a few ways Instagram can help amplify storytelling for B2B organizations. Use Instagram to show off that win!

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Instagram introduces shopping features to brand posts

PR Daily

Instagram is courting marketers by enhancing its platform for easier shopping experiences. On Monday, the company announced two new features aimed at helping users quickly access and buy the products they see in Instagram posts.

How to nail your next Instagram campaign

PR Daily

With advertising income on Instagram on track to reach almost 11 billion dollars, it seems almost a no-brainer for any small business to at least consider running an Instagram campaign. Yet, there is a right way and a wrong way to handle your Instagram marketing strategy. With visual perception being the key focus of Instagram since its inception, there simply is no better place to showcase your stunning content online. Brand awareness.

How to choose between Instagram’s ‘Reels’ and TikTok

PR Daily

With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products. Instagram leads in overall downloads, but TikTok leads in new user downloads.

Build Your Brand With Instagram: Q&A With Jenn Herman

Cision

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. So why do so few brands have an account? Fortunately, Instagram is a fun, simple way to express your personality to the world and much simpler to get involved in than brands think. Why haven’t more brands made use of Instagram?

How Instagram’s New Features Help Brands Target New Audiences

Cision

With a 66 percent increase in users over the past year, Instagram is essential to visual social media marketing for many businesses…and it recently became more valuable. Last Tuesday, Instagram unveiled major, new features to users in the United States, giving the app a more global feel. Instead of pulling search results solely from your Instagram connections, the Search and Explore pages now include posts from outside your network.

How Instagram offers unique marketing opportunities

PR Daily

Here’s how Instagram is leading the way. This particularly impacts B2C marketers who turn to Instagram as the social platform to engage younger potential customers. Retailers are taking advantage of Instagram’s shoppable tags feature and creating shoppable posts to further tap these demographics. Before October 2017 , adding a link to your Instagram bio was the only organic way (without sponsorship) for stores to drive traffic from Instagram to their landing pages.

8 ways to improve your Instagram presence

PR Daily

It can be challenging to manage your business and still have time to be active on Instagram. Though Instagram offers various native filters to edit your photos, other photo-editing applications can boost your pictures further. These apps can be found on Google Play and iTunes, and provide you with alternatives to the usual Instagram filters. Instagram doesn’t allow for third-party services to schedule your posts. Find and follow other users on Instagram.

Drive Your Brand’s Success With Top Instagram Tactics

Cision

As the fastest-growing social network , Instagram is a must for brands looking to boost their social presence. At her recent webinar , social media consultant Jenn Herman discussed the best strategies and tactics to effectively engage your audience, promote your brand and create effective content on Instagram. Before the webinar, Jenn took the time to answer a few of our questions on using Instagram effectively. You can backdate posts on Instagram.

How are auto brands utilizing Facebook & Instagram in 2019?

NewsWhip

The post How are auto brands utilizing Facebook & Instagram in 2019? Brands Communications & PR[…]. appeared first on NewsWhip.

How to Measure Your Brand’s Success on Instagram

Cision

Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your efforts. While Instagram has yet to include an analytics platform within its app, plenty of third-party tools, free and paid alike, can do the trick. Every time you publish a new post, Instagram notifies you of likes and comments. Look at the data gathered on engagement per post to determine if your current schedule is working for your brand.

Instagram takes to Twitter to address algorithm rumors

PR Daily

Instagram is keen to defend its algorithm, even on another social media platform. Accounts on Instagram have been sharing what looks like commonplace copy-and-paste spam. View this post on Instagram. OZMA Ladies, — Due to Instagrams algorithms, our friends aren’t seeing our posts. Instagram has been vulnerable to such rumors since it changed its algorithm in 2016. The promised Instagram apocalypse never truly descended.

How to Become Your Brand’s Professional Photographer on Instagram

Cision

Last week, Instagram’s much-anticipated makeover continued. Follow these five tips to help your brand leverage the new resolution like a professional photographer: 1. If you plan on incorporating one of Instagram’s borders, think about how much that will take away from the original picture as well. Register for Jenn Herman’s Instagram webinar today! Best Practices Featured Instagram Instagram for Business

10 Instagram Growth Tips In Uncertain Times and Beyond by Hugh Rees

Social PR Chat

10 Instagram Highlights Every Brand Must Know to Grow. Reinvention is the key to brand survival, even on Instagram during Covid-19. This includes reinventing and optimizing your Instagram strategy for best reach, exposure, and public relations results even during times of uncertainty like COVID-19. Sending the right message has never been more important as brands adjust social media feeds to the reality of worldwide quarantine. Build your brand.

How to Connect With Your Instagram Audience

Cision

Instagram isn’t just for “the kids” anymore. So what do you need to do to take advantage of Instagram’s full potential? At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Want more strategies for using Instagram? Here are six of Jenn’s key tips for connecting with your audience on Instagram: 1.

4 ways to make a splash on Instagram

PR Daily

To make a splash on Instagram, you should turn to videos, use hashtags in moderation and decide what you want to accomplish before you interact—or measure. Instagram has roughly 1 billion active users per month, and 71 percent of organizations have presences on the mobile, visual platform. However, the increase of users—and marketers—means it’s becoming harder than ever to stand out on Instagram. Decide what actions matter most when measuring Instagram efforts.

How to tell a story through Instagram

Axia PR

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter. If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling. Don't let fear or inexperience hold you back from what Instagram could do for you.

How your brand should really use Instagram Stories

Agility PR Solutions

If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format. According to Instagram’s latest numbers, its Stories platform boasts 400 million daily users.

Instagram Video Changes: Is Longer Better For Brands?

Cision

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. What Does This Mean For Your Brand?

3 Steps to Creating an Instagram Contest

Cision

Hosting an Instagram contest is an effective way to build buzz around your brand and increase awareness for your services. In one second, Instagram sees 1,000 comments and 8,500 photo likes. Check out these three steps to create a simple, yet successful Instagram contest: 1. Instagram suggests a two-month time span. Offer a prize that is relevant to both your audience and brand to drive engagement. Best Practices Featured contests hashtags Instagram

Courting young consumers, Instagram launches in-app checkout

PR Daily

The popular photo-sharing app now offers users tools for buying products directly from their favorite brands. Instagram sees its future as a rival to Amazon rather than as an entertainment network. Instagram’s parent company, Facebook, recently announced a new focus for its operations that might drive the network away from ads and into direct sales. Instagram is introducing features that will help brand managers make the most of this sea change.

Instagram Is the Rihanna of Social Networks

Cision

In this piece, I want to make the case that Instagram is the “Rihanna” of social networks, relative to Facebook as social networking’s U2. Where Facebook is a behemoth social network with consistent utility, Instagram is a smaller network engineered for high-engagement. If you haven’t considered Instagram as a PR vehicle, let me lay out the case for Instagram. Instagram looked like a niche social media platform with limited appeal. Brand.

How Instagram Is Becoming a PR Powerhouse

Cision

Instagram is changing. That’s the true aim; Kevin Systrom , co-founder and CEO of the network, says that Instagram is designed to be a 100 percent visual experience that is more timely, efficient, and effective than television. However, Instagram may become a crucial tool for detecting and engaging in breaking news stories and trends. It starts with an understanding of just how powerful Instagram’s Search and Explore really are.

Instagram cracks down on fake followers

PR Daily

The days of purchasing followers, likes and comments on Instagram are coming to an end. Fortune reported : Instagram will begin its crackdown by messaging users who may have “unknowingly” shared their login information with a third-party device to change their password.

6 Ways to Get More Instagram Followers for Your Business

Cision

A recent bug gave some Instagram accounts as many as 100,000 new followers. Check out these six ideas to organically grow your brand’s following: 1. Choosing a theme and sticking to it is one way to make your Instagram account a success. Remember, Instagram is all about storytelling. Tying motivational or inspirational messages to posts is an extremely successful posting method, especially if your theme or brand revolves around personal improvement.

7 crucial Instagram tips for marketers

PR Daily

Instagram now has more than 800 million active users, with 71 percent of US adults ages 18–24 and 72 percent of US teens ages 13–17 on the platform. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. To help, here are seven steps that every brand should grab to achieve Instagram success: 1. Your Instagram efforts should begin with your profile. What do younger consumers want to see from brands on Instagram?

Instagram offers text-only posts

PR Daily

Enter a new way to make text more appealing: Instagram’s text posts. Instagram (@instagram) February 1, 2018. In its blog post, Instagram wrote: Today, we’re introducing “Type” mode in stories, a new way to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required. Just as with other Instagram Stories (and with Snapchat Stories), the posts will disappear 24 hours after you publish them.

3 steps to developing a content calendar for Instagram Stories

PR Daily

Ready to tackle your brand’s Instagram Stories in 2020? Don’t fret; follow these steps to build a solid Instagram Stories content calendar in 2020: 1. Do you have a library of professional or amateur photos and videos that your brand uses?

How to Boost B2B Lead Generation with Instagram Stories

B2B PR Sense

Quick question: Is Instagram a resource for B2B lead generation? Historically, there have been three go-to networks for B2B companies -- Twitter , LinkedIn , and Facebook -- while Instagram had a solid footing in the B2C space. What is Instagram Stories?

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Pinterest Versus Instagram: Which One is Best For Your Brand?

Polaris

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. Pinterest and Instagram are great ways for organizations to connect with customers. Pinterest and Instagram: What are the differences? When you think Instagram, think about producing images.

CIA joins Instagram with ‘I spy’ challenge

PR Daily

million followers across its accounts, recently joined Instagram. The Central Intelligence Agency debuted its Instagram profile with a photo of a desk covered with clues, accompanied by the cheeky description: “I spy with my little eye…”. View this post on Instagram. The inaugural Instagram post was similar to the CIA’s first tweet: We can neither confirm nor deny that this is our first tweet. For now, the CIA is continuing to show off its agents on Instagram.

Free Tip Sheet! Effectively Engage With Audiences on Instagram

Cision

Instagram is nudging Twitter out of the number one social media channel spot. With more than 300 million monthly active users , spending an average of 20 minutes on the app a day, Instagram is an essential tool for reaching audiences near and far. So how exactly can your brand get on board with this fast-growing social media channel? You can’t dive into hashtag tricks and lighting tips if your brand hasn’t established its purpose for joining Instagram in the first place.

Instagram offers feature to recover accounts from hackers

PR Daily

For brand managers, this can bring a sense of relief. Instagram accounts with substantial followings can be lucrative social media properties—especially to hackers. For more than a year , Instagram has been grappling with affected users’ complaints after hackers have hijacked accounts and extorted the original users or sold them off to the highest bidder. From there, Instagram will send a verification code you can use to access your account.

Top insider tips for building a strong brand on Instagram

Agility PR Solutions

Instagram is a social network that notes the biggest growth of all social platforms. Nowadays, pretty much anyone can build a brand there, but to build a […]. The post Top insider tips for building a strong brand on Instagram appeared first on Agility PR Solutions. It currently has over 1 billion monthly active users. With that many people using it, it has become one of the most important and powerful marketing platforms there is.