How Facebook and Instagram images resonate for brands
SEPTEMBER 25, 2019
Which brands had the most success with their Facebook and Instagram images? Anecdotally, we tend to think of images as more of a focus of Instagram, but our research shows that photos often get more total engagement on the Facebook platform than any other content type. . Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful.