Remote PR Jobs

JUNE 11, 2025

To reach the right people, they segment their contacts and use different channels such as Instagram for consumers and LinkedIn for business readers. Knowing these differences helps you choose the right messaging, channels, and partners to grow your brand and reach the people who matter most. appeared first on Remote PR Jobs.

B2C 220

B2C B2B Case Study Enterprise 220

Prowly

JUNE 18, 2025

Brand monitoring software helps track online brand mentions to assess public perception, pinpoint trends, uphold reputations, and evaluate PR campaigns for your brand's online presence. Prowly is the best brand monitoring software that ticks all the boxes, but there are plenty of other solid choices.

Software 104

Software Brand Branding Tools 104

Prowly

APRIL 23, 2025

Your brand perception is like a ship navigating the vast ocean of public opinion. One missed step can lead to a negative overall brand perception. One missed step can lead to a negative overall brand perception. Start monitoring your brand perception right away or keep reading. Nobody wants the Titanic to happen again.

Publicity 104

Publicity Brand Branding Airlines 104

Agility PR Solutions

JANUARY 27, 2025

In the world of modern marketing, influencer marketing has evolved into one of the most compelling and effective strategies for building brand recognition, trust, and loyalty.

Brand 100

Brand Branding YouTube Marketing 100

Contently - Strategy

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Exercises 52

Exercises Brand Branding Airlines 52

Remote PR Jobs

MAY 12, 2025

In todays fast-moving, content-driven world, a PR firm can help shape narratives, elevate voices, and build brands across digital, social, and traditional platforms. Your why becomes your guiding factor and its what will differentiate your brand as you grow. Public relations is no longer just about press releases and media mentions.

How To 152

How To System LinkedIn Google 152

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.

Twitter 104

Twitter Software Tools Social Media 104

Sword and the Script

SEPTEMBER 3, 2024

And another one: “Another new piece of researc h [download page], this time from Ascend2 in partnership with TopRank Marketing, indicates that influencer marketing is now a part of the marketing mix for 85% of B2B mid-market and enterprise brands surveyed in the US.” What are the top use cases? How was the research conducted? “We

Social Media 168

Social Media Study B2B Media 168

Sword and the Script

AUGUST 13, 2024

In a space that’s long been accused of sounding similar, a little creative flare inherently will set one brand apart in a sea of sameness. This is because creative brands are memorable brands and “memorable brands capture 90% of sales due to strong pre-purchase awareness.” Why grasshopper? “A The movie E.T.

Creativity 106

Creativity B2B Examples Marketing 106

5W PR

JULY 7, 2025

Understanding Gen Z and Gen Alpha Gaming Audiences Young gamers today show distinct preferences in how they consume content and interact with gaming brands. These brief, engaging clips allow gaming brands to showcase features, updates, and community highlights in a format that matches younger users’ attention patterns.

Mobile 78

Mobile Brand Branding Marketing 78

NewsWhip

APRIL 21, 2025

In a world where brand perception can shift with a single post, effective online reputation monitoring is no longer optional. For brands, the challenge isnt just about listening, its about understanding what to listen for, when to act, and how to contextualize that information. It’s essential.

Reputation 78

Reputation Brand Branding Media 78

5W PR

JUNE 28, 2025

Health technology companies face unique challenges when building brand awareness and credibility through influencer partnerships. A 2024 study by HealthTech Magazine found that macro-influencer healthcare campaigns generated 3x more brand awareness compared to micro-influencer programs. However, their engagement rates averaged just 1.5%

Healthcare 78

Healthcare Strategy Brand Branding 78

5W PR

JUNE 26, 2025

As fintech brands compete for attention in an increasingly crowded market, influencer partnerships have become a key strategy for reaching and engaging target audiences. Macro Influencers When evaluating influencer partnerships, fintech brands must weigh several key factors.

Strategy 78

Strategy Brand Branding Financial 78

5W PR

JANUARY 16, 2025

beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. K-beauty brands are known for their visually captivating packaging, often featuring pastel colors, whimsical designs, and adorable mascots. Incentivizing user-generated content can generate excitement and expand brand reach.

Brand 78

Brand Branding Marketing How To 78

Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 87

Storytelling Marketing Travel Case Study 87

5W PR

JULY 12, 2025

From building anticipation for product launches to managing brand partnerships, PR professionals coordinate complex communications strategies that connect with multiple audiences simultaneously. Managing Brand Collaborations Brand collaborations require careful PR management to ensure all partners benefit equally from the partnership.

Retail 78

Retail Product Launch Trade Shows Consumer 78

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. They promote the brand voluntarily. FIND BRAND ADVOCACY OPPORTUNITIES WITH PROWLY What is brand advocacy?

Brand 104

Brand Branding Employee Case Study 104

Prowly

MAY 16, 2025

But in todays digital chaoswhere AI-generated fakes, brand impersonators, and viral backlash spread faster than press releases trust is fragile. Thats why brand protection has become a core PR function. media database, outreach, reporting, and more Learn more What is brand protection? PR thrives on trust. Their ultimate goal?

Strategy 104

Strategy Brand Branding Crisis Management 104

5W PR

JANUARY 21, 2025

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators. These creators achieve engagement rates up to 8.7% compared to just 1.7%

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

APRIL 13, 2025

Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. These authentic accounts of real results help supplement brands overcome skepticism and build trust.

Storytelling 78

Storytelling Case Study Measurement Education 78

5W PR

DECEMBER 30, 2024

UGC can amplify the brand’s message through social sharing and word-of-mouth. Encourage users to tag their posts with branded hashtags like #[YourBrandName] or #[DestinationName]. Source and Curate UGC Actively search for posts featuring the brand or destination. This makes it easier to discover and curate UGC.

Travel 78

Travel Marketing Privacy Community 78

5W PR

APRIL 23, 2025

Evaluate platform performance : Identify which platforms deliver the best results for your brand and deserve more resources. Content Pillars Approach Organize your content around 3-5 core themes or “pillars” that align with your brand values and audience interests.

Social Media 78

Social Media Media Guidelines Analytics 78

Prowly

DECEMBER 6, 2024

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104

Media Measurement SEO Instagram 104

5W PR

JUNE 7, 2025

According to recent studies, 79% of consumers say UGC significantly impacts their purchasing decisions, making it an invaluable asset for brand storytelling and reputation management. Understanding User-Generated Content in PR User-generated content refers to any form of content created by consumers rather than brands.

Guidelines 78

Guidelines Ethics Pinterest Storytelling 78

PRSay

DECEMBER 16, 2024

Merriweather, whose Instagram handle is @TheGenZPublicist , now has a PR and marketing agency in Atlanta called BStarPR. When the publicist wasnt around, Id step in and answer phone calls. I got a glimpse of where my skillset could also be used. In college, she studied public relations and began practicing PR.

Instagram 158

Instagram Agency Interviews Study 158

5W PR

DECEMBER 28, 2024

Additionally, platforms like Instagram and TikTok can be used to showcase the glamorous lifestyle associated with casinos, attracting a younger demographic. By offering attractive commission structures, casinos can incentivize affiliates to promote their brand and drive traffic to their website.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Bianchi Biz Blog

JANUARY 16, 2025

Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber. Canada Lifestyle (online) Impressions/social following: 175,000 impressions (77,300 Instagram ) Syndicates to 4 additional outlets resulting in 6,812,000 combined impressions Yahoo!

Print 100

Print Marketing Newspapers Instagram 100

Prowly

APRIL 10, 2025

In recent years, the term "brand visibility" has become associated exclusively with social media presence. All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. TRACK THE VISIBILITY OF YOUR BRAND FOR 7 DAYS FREE What is brand visibility?

Brand 104

Brand Branding How To Engineering 104

5W PR

FEBRUARY 23, 2025

Social media stands at the center of modern gaming and gambling PR , offering direct paths to connect with audiences and build lasting brand value. The rise of platforms like TikTok and Instagram has created new opportunities for gaming brands to showcase their offerings through authentic, engaging content.

Social Media 78

Social Media Leadership Strategy Media 78

5W PR

MAY 9, 2025

This guide breaks down field-tested PR tactics used by successful toy campaigns that raised $100K or more, with actionable steps for generating media coverage, keeping backers engaged, and converting early supporters into long-term brand advocates. Partner with educators and child development experts for third-party validation.

Strategy 78

Strategy Education Retail Comparison 78

Agility PR Solutions

MAY 6, 2025

Most brands today spend their PR energy chasing the spotlight on the big, shiny stages: Instagram, TikTok, Facebook, X (formerly Twitter). It’s understandable. These platforms offer massive audiences, immediate engagement metrics, and a sense of “being everywhere.”

Social Media 100

Social Media Energy Instagram Media 100

5W PR

MARCH 10, 2025

While Instagram and YouTube might work well for reaching parents, educational publications and conferences can better target teachers and school administrators. Consider which educational partnerships might benefit your brand and how you can better collect and share success stories.

Strategy 78

Strategy Education Video Storytelling 78

5W PR

MARCH 29, 2025

The Bellagio in Las Vegas successfully promotes its art gallery through curator-led Instagram tours and behind-the-scenes content, reaching art enthusiasts who might not otherwise consider a casino resort destination. Amplifying Luxury Amenities High-end amenities represent key differentiators for land-based properties.

Hotels 78

Hotels How To Instagram Measurement 78

PR Daily

JULY 1, 2025

The platform will roll out AI-driven video generation capabilities for advertisers as well as business tools that can help brands automate tasks and improve customer interactions. In other words, brands and creators can now communicate directly via DMs to large groups of followers.

Social Media 92

Social Media YouTube Media Instagram 92

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. Mixologists and bartenders can create engaging video tutorials and written recipes showcasing the brand’s products in unique and delicious cocktails.

Industry 78

Industry Guidelines Marketing Creativity 78

5W PR

MARCH 8, 2025

Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. Many speakers focus solely on stage presence, but your offstage brand presence determines which stages you’ll reach. Establishing Your Digital Foundation Your online presence serves as a 24/7 brand ambassador.

Brand 78

Brand Branding LinkedIn Case Study 78

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. According to Sprout Social, 73% of consumers follow fitness brands on social media platforms.

Strategy 78

Strategy Marketing Local SEO 78