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Why Video is Vital in 2023

The Proactive Report

Video trends for 2023. Align your stories with your brand purpose. Every piece o f content should have a purpose and should align with your overall brand purpose. Social media listening can provide invaluable insights when it comes to telling the story of your brand. And it should move them emotionally. Facebook Reels.

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Are Social Reels Relevant for Brands?

Contently - Strategy

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook.

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Best PR Stunts, Fails and Learnings of 2023 – Part Two

Landis PR

Apparently, he also had to dispose of the platform’s most valued, and valuable asset, its brand name. Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. The post Best PR Stunts, Fails and Learnings of 2023 – Part Two appeared first on Landis PR.

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. and Mattel for the 2023 “Barbie” movie. Travel media reported on hotels decorated in the style of Barbie.

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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing

Prohibition

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

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The Grimace Shake: How McDonald’s Nailed the Art of User-Generated Content

Buchanan PR

It wasn’t until 2023 that McDonald’s chose to re-embrace the character by celebrating its birthday. In the build up to the birthday celebration, McDonald’s changed its social branding to completely embrace Grimace. A viral sensation that spread like wildfire across social media platforms. The result?

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The Rise of Dadfluencers How Brands are Harnessing Diverse Perspectives on Fatherhood

Burrelles Fresh Ideas

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. One of the coolest dadfluencers is Chris Kyle (nearly 40k followers on Instagram). Chris’ Instagram is full of heart-warming interactions with his daughter.

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