9 trends to watch for social media marketers

PR Daily

The market for these products is forecast to exceed $298 billion by 2023. Social media is always changing. Here are the shifts, big and small, that you should monitor for the coming year. When it comes to social media, the year ahead should be quite an interesting one for marketers.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

billion by 2023. Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go.

Five years later: Reflecting on 7 big social media trends from 2013

Communications Conversations

Google Glass: Why it won’t go mainstream until 2023. Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The post was about Path. Yeah, you remember Path.

Adidas pledges to use recycled plastic as WeWork bans meat

PR Daily

million kg) of CO2 emissions, and over 15 million animals by 2023 by eliminating meat at our events. More organizations are seeking to become environmentally friendly—and hoping to earn PR kudos in return.

An AI in PR primer

Stephen Waddington

By 2023 AI will impact areas of PR such as stakeholder mapping, risk analysis, auditing, and behavioural analysis. The CIPR #AIinPR panel has made good progress in six short months. We’re beginning to get a handle on how AI is impacting the business of PR.

Academy’s new Oscar category aimed to boost ratings gets backlash instead

PR Daily

2023: Oscar for Most Gif-able Moment. The Academy of Motion Picture Arts and Sciences is trying to boost viewer numbers—even if it means making filmmakers and fans angry. On Wednesday, the organization announced a few changes for its 2019 ceremony: Change is coming to the #Oscars.

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