3 approaches to marketing measurement

PR Daily

By 2023, autonomous marketing systems will issue 55% of multichannel marketing messages based on marketer criteria and real-time customer behavior, says the Gartner report titled Predictions 2019: Marketing Seeks a New Equilibrium. Is your campaign gaining traction or treading water?

Automation threatens a quarter of marketing and PR jobs, ONS report

Stephen Waddington

The report echoes research by CIPR’s #AIinPR panel led by Jean Valin last year which found that 12% of a PR practitioner’s skillset could be complemented or replaced by AI today, with a prediction that this could climb to 38% within by 2023. Women, young people, and those who work part-time are most likely to work in roles that are at high risk of automation.

Letter from London: an outstanding contribution

Stephen Waddington

It found that 12% of a PR practitioner’s skillset could be complemented or replaced by AI today, with a prediction that this could climb to 38% within by 2023. ?? Copyright law will challenge monitoring market, landing pages and newsrooms, AI and jobs, this week’s Comms School, exploring half-baked ideas, and a research powerhouse. The PRCA Digital Awards this week celebrated ground-breaking digital and social media campaigns.

9 trends to watch for social media marketers

PR Daily

The market for these products is forecast to exceed $298 billion by 2023. Social media is always changing. Here are the shifts, big and small, that you should monitor for the coming year. When it comes to social media, the year ahead should be quite an interesting one for marketers.

Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

PR Daily

billion by 2023. Also: AP Stylebook offers a back-to-school guide, Tiffany markets diamonds for men , and YouTube changes its copyright policies.

An AI in PR primer

Stephen Waddington

By 2023 AI will impact areas of PR such as stakeholder mapping, risk analysis, auditing, and behavioural analysis. The CIPR #AIinPR panel has made good progress in six short months. We’re beginning to get a handle on how AI is impacting the business of PR.

Ethics 111

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Gavin Newsom last month signed legislation allowing college athletes to profit from sponsorship deals starting in 2023: Colleges reap billions from student athletes but block them from earning a single dollar.

Adidas pledges to use recycled plastic as WeWork bans meat

PR Daily

million kg) of CO2 emissions, and over 15 million animals by 2023 by eliminating meat at our events. More organizations are seeking to become environmentally friendly—and hoping to earn PR kudos in return.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

billion by 2023. Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go.

Five years later: Reflecting on 7 big social media trends from 2013

Communications Conversations

Google Glass: Why it won’t go mainstream until 2023. Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The post was about Path. Yeah, you remember Path.

Celebrating a commitment to excellence at CIPR graduation ceremony

Stephen Waddington

By 2023, AI will impact areas of PR such as stakeholder mapping, risk analysis, auditing, and behavioural analysis. Continuous learning and professional qualifications are the only way to benefit from AI and future proof your career. I was honoured to address the CIPR's 2018 graduation ceremony in London tonight. More than 100 students graduated in this year's cohort. Here's a copy of my speech. Welcome to Ketchum. We're the world's most creative PR agency delivering work that matters.

Academy’s new Oscar category aimed to boost ratings gets backlash instead

PR Daily

2023: Oscar for Most Gif-able Moment. The Academy of Motion Picture Arts and Sciences is trying to boost viewer numbers—even if it means making filmmakers and fans angry. On Wednesday, the organization announced a few changes for its 2019 ceremony: Change is coming to the #Oscars.

Film 114