billion by 2023. Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. MORE

The market for these products is forecast to exceed $298 billion by 2023. Social media is always changing. Here are the shifts, big and small, that you should monitor for the coming year. When it comes to social media, the year ahead should be quite an interesting one for marketers. MORE

By 2023, AI will impact areas of PR such as stakeholder mapping, risk analysis, auditing, and behavioural analysis. Continuous learning and professional qualifications are the only way to benefit from AI and future proof your career. I was honoured to address the CIPR's 2018 graduation ceremony in London tonight. More than 100 students graduated in this year's cohort. Here's a copy of my speech. Welcome to Ketchum. We're the world's most creative PR agency delivering work that matters. MORE

2023: Oscar for Most Gif-able Moment. The Academy of Motion Picture Arts and Sciences is trying to boost viewer numbers—even if it means making filmmakers and fans angry. On Wednesday, the organization announced a few changes for its 2019 ceremony: Change is coming to the #Oscars. MORE

million kg) of CO2 emissions, and over 15 million animals by 2023 by eliminating meat at our events. More organizations are seeking to become environmentally friendly—and hoping to earn PR kudos in return. MORE

By 2023 AI will impact areas of PR such as stakeholder mapping, risk analysis, auditing, and behavioural analysis. The CIPR #AIinPR panel has made good progress in six short months. We’re beginning to get a handle on how AI is impacting the business of PR. MORE

Google Glass: Why it won’t go mainstream until 2023. Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The post was about Path. Yeah, you remember Path. MORE