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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. But in 2022, employee engagement will be the new recruitment. Corporate content has been booming for a while, but it 2022 will see a tipping point. Brand purpose has real purpose. Branded content is king.

Trends 385
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A brief guide to short-form video for brands

NewsWhip

“For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. Instead, bite-sized, short-form videos are where brands will see the most engagement. The average consumer’s attention span is short.

Video 148
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. Video gets even bigger. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022.

Marketing 215
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These were the top posts on Reddit in July 2022

NewsWhip

Welcome back to another edition of our Reddit rankings for July 2022, where once again we looked back at the top communities, posts, and link posts of the month. . The top communities in July 2022. The third most popular post was about the video game Just Dance (105k). . The top posts on Reddit in July 2022.

Reddit 149
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How Video Marketing Is Reshaping Content Strategies

Contently - Strategy

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Video 132
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2022 Social Media Trends Part 1: Instagram and Facebook Marketing Strategy

Shift Communications

Every post not only needs a video, GIF or at least an image, but the content it points to (and copy) must be excellent. ICYMI: The advancement of the Creator Studio and publishing tools like the ‘ Inspiration Hub ’ and Video Creation Kit added more insights and creative development assistance, making content generating easier.

Instagram 164
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The 13 Most Popular Blog posts on Sword and the Script in 2022

Sword and the Script

This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022. The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. There are a few good roundups, and the annual predictions post in the works to round up 2022. It doesn’t mention goldfish either.”.

Blogging 161