Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. Then in September 2022, Meltwater announced a “review of strategic alternatives.”

Brand 149

Brand Branding Reddit Pitching 149

Sword and the Script

MARCH 5, 2024

I skipped this monthly column in February because there wasn’t anything to write about. In 2022, Onclusive, formerly known as Air PR , was acquired by a private equity firm , which also acquired Kantar Reputation Intelligence, PRgloo and merged them under the Onclusive brand. Here’s a screenshot.

Software 126

Software B2B Pitching Data 126

Sword and the Script

OCTOBER 12, 2021

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. That’s according to The 2022 State of IT report by SpiceWorks ZiffDavis. I often write about marketing surveys on these pages. Tech spending set to grow. And it's already started.

B2B 105

B2B Software Survey Study 105

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. This compares to 13% growth of total ARR in Q1 2022. How does PR’s use of gAI compare to marketing?

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. As I write this post, the current asking price on OpenSea is $36,099.60. Michael Bade, CTO and co-founder of Truescope writes “predictions” about capabilities he says PR software will include this year. Cision also pitched microsites for ESG solutions a few months ago.

Software 85

Software Internal International Pitching 85

Landis PR

MAY 1, 2023

ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. suggests relevant journalists pitch based on your news.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. Also, we’ll write a lot of articles using survey data. Why did I write about that? Why did I write about that?

Survey 78

Survey Pitching Technology Writing 78

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Following a three-way tie-up in January of 2022, the company acquired Critical Mention a few months later. AI-assisted pitches. “AI Revenue fell to $13.8

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” PR firm Gregory FCA recently announced a free AI tool to write press releases “in three minutes.”

Software 78

Software Company Pitching Training 78

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

PR in High Definition

FEBRUARY 27, 2023

Since its big reveal in November 2022, OpenAI’s ChatGPT has dominated headlines all across the world. Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between.

Industry 62

Industry Communications Technology Reputation 62

Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

AUGUST 23, 2021

An overwhelming number of the startups I cover have recently gone public by merging with special purpose acquisition companies, or SPACs, so I spend a lot of my time now closely following and writing about that transition. They let me write while I did that, and I’ve been with them ever since. Be as clear and concise as possible.

Meeting 98

Meeting Report Transportation Media 98

OnePitch

JULY 5, 2022

During the episode, Melissa shares an example of a real pitch that led to her attending an event, explains how her inbox contributes to the stories she writes, her top 3 pitching preferences, and more. Her Pitching Requests. [00:10:02] Three elements to a pitch that you want to see, Melissa, what would they be?

Pitching 98

Pitching System Video Meeting 98

Bianchi Biz Blog

MARCH 21, 2022

For this series of articles, I won a first-place writing/reporting award from the New England Newspaper and Press Association. I needed a few extra course credits for the year, so because I’ve always loved to write, I opted to join some friends taking journalism. What advice do you have for PR people that want to pitch you?

Meeting 73

Meeting Newspapers Agriculture Media 73

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. I currently write about new cars, trucks and SUVs as well as historic autos, auto people and the industry itself. My writing career has spanned a total of 33 years as of this year.

Automotive 75

Automotive Meeting Engineering Media 75

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”.

Communications 122

Communications Crisis Internal International 122

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. Meeting Journalists Where They Are…On Substack That Is Only looking to HARO for new pitch opportunities?

Viral 52

Viral Video Trends Consumer 52

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

AUGUST 29, 2023

The AI PR landscape In December 2022, interest around generative AI exploded alongside ChatGPT’s release and quick adoption. Coverage shifted from ChatGPT (December 2022’s top topic) and general business education to real-world application and impact. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

Buzzstream

MARCH 7, 2024

Google launched this in August 2022. Shouldn’t we always be writing content in this way? This term has search volume, and the unique data makes it something they can pitch but gains links passively over time. The key aspects it looks at are: Does the content provide original information, reporting, or analysis?

System 62

System Google Policies Guidelines 62

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Write a 2-4 sentence prediction for marketing and PR in 2024.] Audiences know the difference.

Writing 192

Writing Communications Marketing B2B 192

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. Stick to the keep-it-simple principle.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. What advice do you have for PR people that want to pitch you? Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Fair enough.

Software 122

Software Pitching Ethics Privacy 122

Landis PR

DECEMBER 6, 2021

With that in mind, here are five of our top pro tips for a successful media relations program in 2022: . If all the reporters in your sector are covering a major summit meeting, don’t try to pitch them anything else that week. Relationships matter. Building trust with journalists is key to your success in media relations.

Media Relations 52

Media Relations Media Sports Report 52

The Hoffman Agency

FEBRUARY 3, 2022

You see, I’ve always had a love for writing, whereas I absolutely detested math. I took one look at the writing assignments and thought, this is exactly what I want to do. Earlier in 2021, I discovered the power of writing down your goals and dreams. When you write down your goals, it gives you a destination to reach for.

Agency 36

Agency Writing Course Pitching 36

Sword and the Script

DECEMBER 13, 2022

This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022. And because I’ve spent time in-house on the vendor side I can write about this topic in depth. Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2

Blogging 155

Blogging B2B Software SEO 155

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. So says a 2022 survey conducted by PRWeek for ICR.

B2B 116

B2B Marketing Survey Software 116

Bianchi Biz Blog

DECEMBER 2, 2020

We will continue to cover that, but we are starting to write about how Detroit automakers are moving forward. The automaker recently showcased its Cadillac Lyriq, an electric crossover that will hit showrooms in late 2022. Check out the comments below before pitching your next green technology. Ford Motor Co.

Mobile 73

Mobile Trends Automotive Technology 73

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 99

Interviews Publicity Technology Social Media 99

Bianchi Biz Blog

JANUARY 24, 2022

We recently completed the Live With AEye: Virtual CES 2022 webcast. I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. They were all very kind to me when I was writing for 605 Magazine and could barely put two interview questions together. What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Automotive Media Technology 78