ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Accommodate COVID Considerations.

Media 294

Media Trade Shows Travel Interviews 294

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. What you do to remain relevant and top of mind for consumers after your launch has passed should be a crucial part of your strategy. Tease the Product.

Product Launch 59

Product Launch Agency Consumer Film 59

Bianchi Biz Blog

JULY 21, 2022

Based on our years of PR experience and supporting clients at CES, we’ve outlined six media relations facts, as well as the challenge you may face and the opportunities that could potentially surround them: 2,279 exhibitors in 2022 attracted reporters from all over the world. in person and 40.1K digitally).

Mobile 114

Mobile Technology Automotive Interviews 114

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. This is inevitably impacting business and consumer confidence.

Agency 98

Agency Publicity Marketing Banking 98

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. What you do to remain relevant and top of mind for consumers after your launch has passed should be a crucial part of your strategy. Tease the Product.

Product Launch 52

Product Launch Agency Consumer Film 52

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 127

Trends Pitching Twitter Nonprofit 127

Konnect Agency

NOVEMBER 20, 2023

In fact, entire brand campaigns are centered entirely around AI as a way to reach and engage with tech-savvy consumers. PR experts are strategically using video content to tell compelling brand stories and engage consumers in more immersive and emotionally resonant ways. …That’s so 2022.

Viral 52

Viral Video Trends Consumer 52

Sword and the Script

SEPTEMBER 28, 2022

billion in 2022 and grow to $4.56 Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% In other words, pitch a story , not a product. The aforementioned eMarketing research says B2B ad spending on LinkedIn will grow by about one-third (29.7%) year-over-year in 2022. billion by 2024.”.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Related Article: Building your social media marketing strategy for 2022 , Sprout Social. To see the original post, please see here.

Social Media 52

Social Media Consumer Brand Branding 52

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We

Software 85

Software Pitching Internal International 85

Communications Conversations

JANUARY 10, 2023

No business pitch. So, how did I do in 2022 with my list? I missed the following folks in 2022 (but would definitely still be up for meeting in 2023): Renewal by Andersen’s Katie Zess. 2 – Monica Gratzker, Post Consumer Brands. And, we were about to schedule a coffee late in 2022. Overall, decent.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Prohibition

SEPTEMBER 27, 2022

This is because high quality coverage in legitimate news sources directly assists with developing trust and creating valuable consumer relationships. Positive PR generates consumer interest. How to pitch to journalists . Top Food and Drink PR Campaigns from 2022 so far. PR can lead to lead generation.

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Harder to pitch. Old and new tasks.

Communications 126

Communications Crisis Internal International 126

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. suggests relevant journalists pitch based on your news.

Tools 52

Tools Marketing Writing Resources 52

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Landis PR

DECEMBER 6, 2021

Reporting by professional (and even quasi-professional) journalists has significant sway over public opinion and consumer behaviors. . With that in mind, here are five of our top pro tips for a successful media relations program in 2022: . Because even in a world beleaguered by truth wars, news matters. Relationships matter.

Media Relations 52

Media Relations Media Sports Report 52

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. You’re not only competing with the big dogs in your own industry but also with all the consumer electronic product announcements, which can often create the loudest buzz.

Automotive 74

Automotive Mobile Technology Resources 74

Konnect Agency

JULY 13, 2022

Department stores start stocking their shelves (both in-store and online) for the holidays in early fall as consumers start holiday purchasing earlier each year. Pool Your Pitches. Start the Holiday Season One Step Ahead With A PR Agency Partner. Traditionally, in Q4, Amazon’s most shopped days are Black Friday and Cyber Monday.

Agency 52

Agency Retail Brand Branding 52

Bianchi Biz Blog

DECEMBER 2, 2020

The automaker recently showcased its Cadillac Lyriq, an electric crossover that will hit showrooms in late 2022. It’s interesting to see OEMs and the Tier 1s devoting so many resources to electrification in the face of consumer indifference. Check out the comments below before pitching your next green technology.

Mobile 73

Mobile Trends Automotive Technology 73

Prohibition

AUGUST 12, 2022

As the first half of 2022 draws to a close, we’ve rounded up six of the best food and drink PR campaigns from the year so far that really caught both our, and the UK medias attention. — BrewDog (@BrewDog) January 12, 2022. — Butterkist Popcorn (@ButterkistUK) July 28, 2022. Brewdog’s Sad AF campaign. .

Consumer 116

Consumer B2C Creativity Social Media 116

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. As recently as 2022, Google announced that it is using its AI-powered SpamBrain to detect and devalue sites participating in these link practices. Is this a time-consuming process?

Blogging 62

Blogging Google SEO Writing 62

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. We recently completed the Live With AEye: Virtual CES 2022 webcast. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. select all that apply).

B2B 122

B2B Marketing Survey Software 122

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. Another two in five consumers have been influenced by social media when it comes to picking a destination.

Travel 40

Travel Tourism Airlines Hotels 40

Prohibition

AUGUST 23, 2022

This time, we’ve summarised some of the top luxury PR campaigns from 2022 so far, including some of the key partnerships brands have leveraged to raise awareness and tap into popular culture trends. How to pitch to journalists . Top Food and Drink PR Campaigns from 2022 so far. We’re back again with another campaign round-up!

Hotels 62

Hotels B2C Trends Fashion 62

Wadds Inc.

JANUARY 16, 2023

Almost instinctively, the masterful public relations professional understands how and when to connect the right idea and opportunities to the right people or pitch the right story to the right journalist at the right time, in both in-person and virtual environments. Whitt Independently published November 2022. I respectfully disagree.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. While buried in CES pitches, a journalist’s response to you might not be immediate.

Automotive 108

Automotive Mobile Technology Resources 108

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Audiences know the difference.

Writing 198

Writing Communications Marketing B2B 198

Bianchi Biz Blog

APRIL 4, 2022

I recently drove the first retail consumer Ultium platform product — the Hummer EV — and it’ll be great to look back on it from a historical context and and be able to say “I was there, and this what it was like.” What advice do you have for PR people that want to pitch you? Target the pitch to me.

Groups 97

Groups Meeting Automotive Media 97

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show.

Automotive 129

Automotive Mobile Technology Hotels 129

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. continues to open up post COVID19. There’s just too much going on and too much competition.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. YOUR INDUSTRY + facts.

Survey 90

Survey How To Reddit Pitching 90