Axia PR

JUNE 21, 2022

Analyzed through the scope of strategic communication, the guide tells brands how to stand out in light of new trends. Forrester’s predictions are already evident in business and technology, so what may 2022 have in store for strategic communication and public relations?

Communications 62

Communications Trends Technology Industry 62

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. What questions does the reporter have for your brand? We all saw the headlines from Las Vegas.

Conference 62

Conference Trade Shows Brand Branding 62

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations.

Consumer 110

Consumer Brand Branding Software 110

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.

Social Media 323

Social Media B2B Media Video 323

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

DECEMBER 16, 2022

As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year. From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! Costa Coffee’s ‘Costa-Misation’. Starbucks’ ‘Every Table has a Story’.

Creativity 71

Creativity B2C Enterprise Examples 71

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Cliff Maroney has been promoted to Vice President.

Report 156

Report Communications B2B Enterprise 156

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye!

Brand 116

Brand Branding Fashion Marketing 116

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

Bianchi Biz Blog

DECEMBER 2, 2020

In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. Everyone should be watching.”.

Mobile 73

Mobile Trends Automotive Technology 73

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

wiredPRworks

MAY 23, 2022

To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. To date, I’ve written 373 posts about LinkedIn. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! The post Top Marketing Trends for 2019 appeared first on Critical Mention - Media Monitoring. Marketing’s funnel is changing.

Trends 108

Trends Marketing Mobile YouTube 108

wiredPRworks

JANUARY 13, 2022

What does it take to really crush sales quotas in 2022? Customers are upgrading and updating everything from technology to influence. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. Are you looking for 2022 sales strategies – as a sales professional, sales exec, or a meeting planner?

Strategy 52

Strategy Training Insurance Insurance 52

Stern + Associates

MARCH 27, 2024

The job market and in-demand skills are in flux, resulting in high-profile redundancies, but the trend of declining talent pipelines in key areas – especially artificial intelligence – is real. Because of this, we tailor our executive visibility strategy to be specific to leaders and brands. A sense of purpose in the company’s mission.

Strategy 115

Strategy Communications Employee Groups 115

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. And with the return to an in-person event in 2022, you can expect more media attention than ever, as reporters want to be where the action and the players are.

Data 75

Data Automotive Transportation Mobile 75

NewsWhip

NOVEMBER 22, 2022

In the 21st century, communications teams are responsible for so much more than just promoting a brand’s image. Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public.

Data 78

Data Analytics Measurement Technology 78

PR in High Definition

FEBRUARY 27, 2023

Since its big reveal in November 2022, OpenAI’s ChatGPT has dominated headlines all across the world. It is being touted as a technology with the potential to change our lives – for better, or worse. This technology holds the potentially to enable people to do their jobs better, faster and with greater ease.

Industry 62

Industry Communications Technology Reputation 62

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Doctor Spin

JANUARY 17, 2023

The trend is about a future where we use solar power to create a more equitable and resilient world. But the trend goes way beyond just solar power. Solarpunk might offer inspiration for other brands who are thinking about communicating a vision of a future world that isn’t scary. 2022, September 4). 2 Ecotopia.

Wikipedia 52

Wikipedia Energy Community Fashion 52

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Are there any trends agency owners should have on their radar? Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. This can include the media, customers, employees, and the general public.

Interviews 99

Interviews Publicity Technology Social Media 99

Stephen Waddington

APRIL 13, 2022

in February 2022, following 0.8% growth in January 2022. in the 12 months to March 2022, up from 5.5% Invest long term in an employer brand proposition to build a better company. Areas of digital transformation such as education and training, healthcare and technology are likely to remain resilient. in February.

Energy 131

Energy Government Crisis Policies 131

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release.

Publicity 85

Publicity Survey Enterprise Pitching 85

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118

Marketing Social Media Trends Instagram 118

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. Bonus Tip: Tap into the show key trends. Look at these three insights – plus one bonus tip!

Automotive 57

Automotive Mobile Transportation Internal 57

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. million in revenue in Q1 2022 , “an increase of 23.1%

Software 85

Software Internal International Pitching 85

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. Can you tell us what types of stories, trends or issues are on your radar now? That’s a great message for any leader.

Meeting 90

Meeting Transportation Media Journalism 90

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Setting up CES Venu. Photo courtesy of CTA.

Company 52

Company Technology Meeting Hotels 52

The Hoffman Agency

NOVEMBER 12, 2020

We’re now witnessing — off the back of mass disruption — the comeback of the humble QR code and the public finally embracing the technology. Juniper Research predicts that by 2022, 5.3 Therefore, it’s not illogical for brands to consider this extremely cheap and easy way to deploy opportunity to reach out to their consumers.

System 74

System Mobile Hotels Retail 74

Bianchi Biz Blog

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? In 2022, it’s a goal of mine to be more purposeful in seeking out and covering the diversity of the industry, and to profile people in trucking from all different backgrounds, races, genders, religions, etc.

Meeting 81

Meeting Automotive Media Transportation 81

The Hoffman Agency

APRIL 25, 2023

Since joining the French team in July 2022, I have witnessed its rapid growth and have been warmly welcomed by colleagues from around the world. Employees can constantly develop their skills and stay at the forefront of the latest trends and best practices in public relations and communications.

Internal 36

Internal International Training Employee 36

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. Summer travel trends we’re seeing Increased demand for sustainable travel : As environmental concerns continue to rise, travelers are becoming more conscious of their carbon footprint and looking for sustainable travel options.

Travel 40

Travel Tourism Airlines Hotels 40

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. AI should make us better people, professionals and brands. trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59