Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. 2022 is set to be a year of consolidation for the news industry. Publishers say that, on average, three or four different revenue streams will be important in 2022.

Report 122

Report Media Journalism Privacy 122

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. If you’d like to find out more about how you can monitor your brand, check out our networks here.

Advertising 78

Advertising Advertising Brand Branding 78

Agility PR Solutions

DECEMBER 23, 2021

A solid ROI-focused branding strategy should be the core of every advertising and marketing campaign. The post ROI-focused branding strategies to drive measurable results in 2022 appeared first on Agility PR Solutions. Without a proper branding strategy, a company’s content will be all over the place.

Measurement 152

Measurement Strategy Brand Branding 152

Agility PR Solutions

OCTOBER 11, 2022

The way you advertise or manage the SEO of your website is evolving. The post 4 ways to use machine learning SEO algorithms for PR in 2022 appeared first on Agility PR Solutions. The post 4 ways to use machine learning SEO algorithms for PR in 2022 appeared first on Agility PR Solutions.

SEO 88

SEO Advertising Advertising Tools 88

Prohibition

AUGUST 12, 2022

As the first half of 2022 draws to a close, we’ve rounded up six of the best food and drink PR campaigns from the year so far that really caught both our, and the UK medias attention. — BrewDog (@BrewDog) January 12, 2022. — Butterkist Popcorn (@ButterkistUK) July 28, 2022. Brewdog’s Sad AF campaign.

Consumer 116

Consumer B2C Creativity Social Media 116

NewsWhip

FEBRUARY 1, 2023

Just last year, advertisers paid an average of 6.5 Who won the Super Bowl ads in 2022? Yes, the Los Angeles Rams did win the coveted Lombardi Trophy in 2022, but we’re talking about brands here. So, who made headlines, which publications spread the news, and what was the public sold on during this time?

Television 147

Television Advertising Advertising Journalism 147

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. CTV has been a huge trend, and 2022 has been a banner year for it. One of ours is ad tech.

Retail 170

Retail Brand Branding Privacy 170

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? According to a 2022 study by Deloitte , 89% of executives agree that there is a pressing global climate emergency, however, there is still a lack of action across the world.

Publicity 77

Publicity Meeting Policies Employee 77

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

In fact, there are several social media approaches that should be reassessed as we enter 2022. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it. But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

Agility PR Solutions

JANUARY 22, 2024

PR, marketing and advertising agencies often face a lot of challenges regarding billing for the different services they offer, making their money arrive late. A 2022 survey by Chaser highlights this predicament: an astonishing 60 percent of PR invoices reportedly suffer a delay of 15 days or more in payments.

Agency 93

Agency Survey Advertising Advertising 93

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. TikTok has completely revolutionized how brands interact with the public. As of June 2022, the feature has reached 1.5

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Even if you have past experience hosting media interviews at industry events like Cannes or CES, attending in 2022 and beyond will present new challenges.

Media 294

Media Trade Shows Travel Interviews 294

Sword and the Script

AUGUST 30, 2022

Following a three-way tie-up in January of 2022, the company acquired Critical Mention a few months later. The service enables customers to convert “their press release from PR Newswire into a digital media asset that can be…placed across paid publications.”. million in sales reported in Q1 2022 with losses totaling -$6.6

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Consider your stakeholders: OpenAI Arguably the greatest PR fiasco of the year was the public ouster – and swift reinstatement – of Open AI CEO Sam Altman. That was great – until it wasn’t.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. Subscriber fatigue is real and has been seen firsthand with Netflix losing a whopping 1 million users in Q2 2022. by 2024. .

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. Subscriber fatigue is real and has been seen firsthand with Netflix losing a whopping 1 million users in Q2 2022. by 2024. .

Trends 170

Trends Advertising Advertising Video 170

Agility PR Solutions

APRIL 19, 2020

Influencer marketing on social media—estimated to be worth $15 billion in 2022—has proven to be so successful, in part, because consumers view influencers’ opinions as more authentic than traditional advertising.

Policies 152

Policies Social Media Advertising Advertising 152

5W PR

DECEMBER 26, 2022

billion users by the end of 2022. It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022). The post TikTok Stats for Marketers appeared first on Public Relations Blog | 5W PR Agency | PR Firm. TikTok is expected to hit 1.8 Additionally, on average, TikTok users spend 45.8

Marketing 88

Marketing YouTube Advertising Advertising 88

Agility PR Solutions

OCTOBER 24, 2022

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021.

Consumer 88

Consumer Marketing Media Advertising 88

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. Regular readers will recall I wrote a product briefing on Notified when it was still a startup titled, Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations.

Software 133

Software Analytics Technology Video 133

PR for Anyone

SEPTEMBER 30, 2022

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. Anyone can get publicity! to what our current wedding trends in 2022 and brought on an event planner. Download the free guide, www.3stepstoprsuccess.com

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. All publications have what is called an “editorial calendar.” Anyone can get publicity! PR FOR ANYONE.

How To 130

How To Pitching YouTube Advertising 130

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

Most have huge advertising and marketing clout. ” I’m not sure what that means, but it’s clear that every major corporation is looking at its public affairs, lobbying, and candidate donation commitments in a new context. ” Then there’s the advertising clout of big business. This is big. golf course.

Corporate 338

Corporate Policies Groups Public Affairs 338

Maxim Behar

JANUARY 31, 2024

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. PR has empowered entities to not only convey their messages effectively but also to build trust, foster goodwill, and adapt to the dynamic nature of public perception.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

SEPTEMBER 28, 2022

billion in 2022 and grow to $4.56 I’m not here to bash advertising or LinkedIn. More to the point, just a fraction of that very large display advertising budget (or Super Bowl commercial) can make huge strides toward sustainable marketing and communications programs that will reap compounding benefits over time. will click it.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. See below for the template, and this link to a post about Gartner’s Hype Cycle for Emerging Tech, 2022. A post on McKinsey & Co.’s But you have a job to do.

Real Estate 156

Real Estate Case Study Technology Education 156

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Mark My Words

OCTOBER 9, 2022

Versatile Bradley, 62, is a huge hit with viewers which makes him an attractive target for advertisers, especially following Phil’s recent fall from grace. Last week it was ­confirmed Phil, 60, has lost his £1million deal to advertise We Buy Any Car. Anything he touches at the moment is gold.”

Advertising 60

Advertising Advertising Film Television 60

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 126

Software Case Study Advertising Advertising 126

PRSay

OCTOBER 17, 2022

On Mondays, she sends “ Meet the Staff ” tweets that introduce members of the Supervisor of Elections’ office to the public. She also hosts “transparency tours” of the office and responds to public-record requests from constituents. After the election, we were inundated with public-records requests. ylang ylang – ??

Communications 183

Communications Video Social Media Facebook 183

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers.

Marketing 78

Marketing Government Sports Advertising 78

Prohibition

OCTOBER 25, 2022

billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR. Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact.

Strategy 71

Strategy Brand Branding B2C 71

Sword and the Script

NOVEMBER 22, 2022

I’m on the list for the second time this year as are of the contributors to The JOTW Strategic Communications Survey for 2022 , including Michelle Garrett and Gini Dietrich. In the case of a hypothetical mention in a third-party publication – was reading that article this first interaction? PR measurement. PR measurement.”.

Measurement 85

Measurement Survey Web Software 85

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. But by 2022, the company decided to replace the decades long controversial product with cornstarch. However, J&J has insisted on the safety and purity of its iconic product.

Privacy 52

Privacy Ethics Airlines Data 52

Mindful Marketing

FEBRUARY 12, 2022

Despite the fact that 30 seconds during the 2022 sports spectacle reached an astounding $7 million per spot , NBC sold out its ad inventory, with a very high percentage of those spots leveraging humor , including some rather crude comedy. What’s with all the advertising irreverence? What Gen Z actually craves is authenticity.

Advertising 81

Advertising Advertising Chemicals Energy 81

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196