Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. 2022 is set to be a year of consolidation for the news industry. Publishers say that, on average, three or four different revenue streams will be important in 2022.

Report 122

Report Media Journalism Privacy 122

Communications Conversations

DECEMBER 9, 2021

Advertising has taken over. So, with that backdrop, here are 3 reasons I think you might want to think long-and-hard about de-prioritizing engagements as part of our social media strategy in 2022: 1: People’s behaviors have changed on the primary social media networks. The post Should we be de-prioritizing engagements in 2022?

Social Media 169

Social Media Twitter Employee Trends 169

Flack's Revenge

NOVEMBER 22, 2022

I think he is managing it into the ground and seems to not care much about employees, advertisers and users jumping ship. I don’t know, some are saying these kinds of moves are just his modus operandi, like what he did at Tesla and SpaceX. And he really does know what he is doing here. Yeah, I am not so sure.

Banking 177

Banking Employee Financial System 177

Agility PR Solutions

OCTOBER 11, 2022

The way you advertise or manage the SEO of your website is evolving. The post 4 ways to use machine learning SEO algorithms for PR in 2022 appeared first on Agility PR Solutions. The post 4 ways to use machine learning SEO algorithms for PR in 2022 appeared first on Agility PR Solutions.

SEO 94

SEO Advertising Advertising Tools 94

Communications Conversations

MAY 26, 2022

Or, what about advertising. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. The post Why are our social media marketing priorities so messed up in 2022? If you’re an agency billing a blended rate of $200 an hour that’s $1,400 per Insta post!

Social Media 143

Social Media Marketing Media Community 143

Konnect Agency

NOVEMBER 23, 2021

It’s hard to believe that in the blink of an eye, we are already staring at 2022. At Konnect, we’ve grown accustomed to the fourth quarter craze and are well underway with 2022 planning for our clients. Read on for the trends we believe will be impactful for 2022. Nothing seems to ring more true than how quickly 2021 flew by!

Trends 119

Trends Publicity Communications Marketing 119

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. So, I asked five social media professionals right here in Minneapolis what they think the top 5 skills social media pros need in 2022–here’s what they had to say: Giuliana Clanin, associate director-social media, Life Time. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. CTV has been a huge trend, and 2022 has been a banner year for it. One of ours is ad tech.

Retail 170

Retail Brand Branding Privacy 170

NewsWhip

FEBRUARY 1, 2023

Just last year, advertisers paid an average of 6.5 Who won the Super Bowl ads in 2022? Yes, the Los Angeles Rams did win the coveted Lombardi Trophy in 2022, but we’re talking about brands here. As expected, the public embraced 2022 Super Bowl ads. million U.S. But just how impactful are these ads? Let’s take a look.

Television 147

Television Advertising Advertising Journalism 147

Agility PR Solutions

JANUARY 22, 2024

PR, marketing and advertising agencies often face a lot of challenges regarding billing for the different services they offer, making their money arrive late. A 2022 survey by Chaser highlights this predicament: an astonishing 60 percent of PR invoices reportedly suffer a delay of 15 days or more in payments.

Agency 100

Agency Survey Advertising Advertising 100

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. She is also a member of the Interactive Advertising Bureau’s Prebid Addressability Group.” million in revenue in 2022 [and] her sales teams beat their yearly quotas by 73% last year.”

Retail 156

Retail Engineering Advertising Advertising 156

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

In fact, there are several social media approaches that should be reassessed as we enter 2022. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it. But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

Shift Communications

MAY 10, 2022

minutes, it’s poised to be the top growing and engaged with platform in 2022. Google continues to build out capabilities, mostly for creators, but rolling out advertising on this platform will likely follow. The post 2022 Social Media Trends Pt. With an average session of 10.85

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Even if you have past experience hosting media interviews at industry events like Cannes or CES, attending in 2022 and beyond will present new challenges.

Media 294

Media Trade Shows Travel Interviews 294

PR 20/20

SEPTEMBER 29, 2022

Read below for three crucial takeaways from MNTN Vice President of Marketing Ali Haeri’s session at HubSpot’s 2022 INBOUND conference. He has a firsthand understanding of Reynolds’ tactics, given Reynolds’ own advertising agency, Maximum Effort Marketing, was acquired by MNTN in June 2021. Be as creative as possible.

B2B 61

B2B Creativity Content Marketing Measurement 61

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. This has to do with the older demographic that occupies Facebook, who aren’t usually looking for video advertisements.

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. Subscriber fatigue is real and has been seen firsthand with Netflix losing a whopping 1 million users in Q2 2022. by 2024. .

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. Subscriber fatigue is real and has been seen firsthand with Netflix losing a whopping 1 million users in Q2 2022. by 2024. .

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

Agility PR Solutions

APRIL 19, 2020

Influencer marketing on social media—estimated to be worth $15 billion in 2022—has proven to be so successful, in part, because consumers view influencers’ opinions as more authentic than traditional advertising.

Policies 155

Policies Social Media Advertising Advertising 155

Agility PR Solutions

OCTOBER 24, 2022

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021.

Consumer 94

Consumer Marketing Media Advertising 94

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Walk the walk before you talk: International Women’s Day It was more an embarrassment than a crisis, but in March of 2022, hundreds of companies marked International Women’s Day with promotions or social posts of support. The smart play is to stand by a principled position with grace and weather the PR storm.

Banking 212

Banking Nonprofit Twitter Advertising 212

5W PR

DECEMBER 26, 2022

billion users by the end of 2022. It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022). TikTok is expected to hit 1.8 Additionally, on average, TikTok users spend 45.8 minutes per day on the app with nine out of ten users logging into the platform multiple times a day.

Marketing 88

Marketing YouTube Advertising Advertising 88

Communications Conversations

MARCH 30, 2022

They work on it with your advertising agency partners. ” You post the video, which is clearly an advertisement designed for TV/streaming, to Facebook, Insta and Twitter, but it’s not in the correct format for any of those channels. This is the state of social video in 2022–sadly. They want authenticity.

Video 113

Video Guidelines Advertising Advertising 113

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. See below for the template, and this link to a post about Gartner’s Hype Cycle for Emerging Tech, 2022. A post on McKinsey & Co.’s But you have a job to do.

Real Estate 156

Real Estate Case Study Technology Education 156

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. Full year 2022 revenue was $438.7 For the full year 2022, the company lost $25.8 For the full year 2022, the company lost $25.8 Q4 2022 one-time expenses were $6.8 million YoY.

Software 124

Software Analytics Technology Video 124

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. Advertising photography – You know the shots. This is what we see in our feeds from brands in 2022, right? Just browse your feeds for a few minutes for a quick glimpse into what I’m talking about. What do you see?

Brand 215

Brand Branding Instagram Video 215

Sword and the Script

SEPTEMBER 28, 2022

billion in 2022 and grow to $4.56 I’m not here to bash advertising or LinkedIn. More to the point, just a fraction of that very large display advertising budget (or Super Bowl commercial) can make huge strides toward sustainable marketing and communications programs that will reap compounding benefits over time. will click it.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

The Proactive Report

APRIL 7, 2022

According to the Gartner Talent Neuron report, new skills have made one-third of the skills required for a job in 2022 obsolete. Social advertising is a skill PR and marketing pros need to master. The problem is that what you learned 10 years ago might no longer be considered necessary or valuable. That’s a scary thought.

Survey 147

Survey LinkedIn Engineering Web 147

Prohibition

OCTOBER 7, 2022

This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit. Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. LinkedIn expand their advertising tools.

Instagram 62

Instagram Social Media Video Twitter 62

PR for Anyone

SEPTEMBER 30, 2022

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. to what our current wedding trends in 2022 and brought on an event planner. Everybody loves her. So what they did is they tied that in.

Pitching 130

Pitching Television Trends YouTube 130

Shift Communications

FEBRUARY 14, 2022

should consider implementing in 2022. Spreading advertising dollars over several influencers that cover a diverse range of people can result in an ROI that’s just as good — if not better than — putting all your eggs in one basket. Multicultural Marketing in 2022 and Beyond. That’s a winning formula for 2022 and beyond. .

Trends 78

Trends Marketing Consumer Community 78

Communications Conversations

JANUARY 20, 2022

However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). Momentum is high–and it’s not going anywhere thanks to in-car audio systems, the continued proliferation of smart speakers and the ease with which we can all listen to podcasts on our phones in 2022. Your people who advertise FOR you!

Brand 113

Brand Branding LinkedIn Twitter 113

Shift Communications

APRIL 26, 2022

link] — Elon Musk (@elonmusk) April 9, 2022. Advertising landscape changes. If toxic content increases alongside changes to empower free speech, advertisers could boycott Twitter. The world’s richest person officially purchased the social platform he signaled may be “dying.”. Is Twitter dying?

Twitter 88

Twitter Communications Advertising Advertising 88

Mark My Words

OCTOBER 9, 2022

Versatile Bradley, 62, is a huge hit with viewers which makes him an attractive target for advertisers, especially following Phil’s recent fall from grace. Last week it was ­confirmed Phil, 60, has lost his £1million deal to advertise We Buy Any Car.

Advertising 60

Advertising Advertising Film Television 60

Stephen Waddington

MAY 10, 2022

Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers. The rapid growth of this marketplace, both in scale and in technical innovation, has outpaced the capabilities of UK advertising regulation. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Sports Advertising 78

PR for Anyone

MARCH 23, 2022

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. Most are easily found by Googling “Publication Name editorial calendar year” so Forbes editorial calendar 2022. What does all this have to do with an editorial calendar?

How To 130

How To Pitching YouTube Advertising 130