PRSay

JANUARY 14, 2022

It’s not like 2021 was a tunnel of love. Agencies must reevaluate success measurement with clients to better show value. Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune. Last year offered very few glory days.

Communications 165

Communications Trends Nonprofit Radio 165

Agility PR Solutions

FEBRUARY 9, 2021

Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis.

Measurement 112

Measurement Consumer Crisis Agency 112

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. G2 names best media monitoring solutions for 2021. million in AI services in 2021. The company said it provides “product classification, sentiment analysis, misinformation and toxicity identification, and trends representation. SEMrush goes IPO.

Media 106

Media SEO Analytics Analysis 106

Contently - Strategy

OCTOBER 20, 2021

How to Measure Content ROI in 10 Steps. Our Content Measurement Maturity Model—the industry’s first—gives marketers the roadmap they need to prove success. State of Content Marketing 2021: 6 Key Opportunities for Marketers. State of Finance Content 2021: Benchmarks, Trends, and Keys to Success. The good news?

Resources 121

Resources Content Marketing Healthcare Marketing 121

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

OCTOBER 1, 2020

You can register to download the full report here: 2021 Creative & Marketing Salary Guide. >>> You can also check salary adjustments for your location. >>> Can your agency bring big ideas and execute? Give our services a try.

Survey 100

Survey Trends Marketing Creativity 100

NewsWhip

SEPTEMBER 21, 2023

The days of relying solely on hindsight to understand media trends are both literally and figuratively behind us. Proactive versus reactive measurement In the world of communications, being reactive often means playing catch-up—and in the fast-paced digital age, that can mean falling behind for good.

Analytics 88

Analytics Media Crisis Insurance 88

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.”

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Issues from 2021 to carry-over. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

DECEMBER 2, 2020

Gemma Moroney, co-founder, SHOOK If you’re looking to use data and insight to improve your communications strategy and tactics in 2021, where do you start? Equally, some of the greatest friends to make are the organisation’s insight team, brand tracking people or NPS experts – they can help find, inspire, share, shape, measure.

Survey 155

Survey Google Data Measurement 155

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This is the most unexpected finding of all.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. Brand sentiment and consumer behavior. This is the most unexpected finding of all.

Consumer 195

Consumer Brand Branding Media 195

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods. Reports and analysis from the JOTW survey in prior years: 2021 JOTW Communications Survey.

Survey 130

Survey Communications Measurement Internal 130

Wadds Inc.

MARCH 15, 2023

The book breaks down the everyday applications of technology, with suggestions on future trends grounded in what’s happening right now. The advice on measurement and evaluation is relatable for anyone familiar with the AMEC framework and doesn’t skimp on the detail. The technology focus is also very timely.

Technology 98

Technology Data Analysis Internal 98

Maxim Behar

DECEMBER 16, 2021

PR expert Maxim Behar and psychologist Mladen Vladimirov commented on the most googled names by Bulgarians for 2021, the discussion took place in the studio of "Bulgaria this morning", and focused on the likes of Kiril Petkov, Juliana Gani and the Covid vaccine. Results "Elections 2021", "Measures", etc.

Google 52

Google Engineering Sports Comparison 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

Social Media 86

Social Media Media Mobile SEO 86

NewsWhip

NOVEMBER 22, 2022

Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public. It didn’t have a seat at the table, and measuring PR was considered a novel idea.” . Young states that this is because it’s a new concept. “20

Data 78

Data Analytics Measurement Technology 78

Communications Conversations

DECEMBER 9, 2021

In 2021, I’ve done a number of social media audits. That’s the larger trend–and that’s a big part of why I think we should all take a closer look at our engagement numbers. Bottom line: Most people aren’t going to Twitter to engage. They’re going to get information or to be entertained.

Social Media 169

Social Media Twitter Employee Trends 169

Sword and the Script

JANUARY 31, 2023

In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. Mr. Larsen has filled that role since June 2021 after it was acquired by Cision.

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. adults in May 2021 to gauge U.S. attitudes about corporate sustainability, a key component of ESG standards and practices being implemented and measured by organizations.

Automotive 97

Automotive Technology Communications Mobile 97

Sword and the Script

JULY 6, 2021

The service will no longer be available as of August 1st 2021 [sic].” The announcement noted it’s “product roadmap will continue to move swiftly with releases in the second half of 2021, with new social content, design improvements and analytics expected.”. However, the listings tend to be UK-centric.

Pitching 89

Pitching Report Software Survey 89

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Trends in professional communication skills 1. Communication as a strategic management and leadership function – influencing with data and audience insight Data analytics Leadership communication Listening Measurement and insight 3.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

JANUARY 19, 2021

Digital acceleration drives digital dispersion E-commerce accounted for 16% of US retail in March 2021 and was growing approximately one percent per year. This rapid shift to digital, resulting from lockdown, is a fundamental trend that will have a fundamental impact on every area of society and business in the future.

Retail 113

Retail Crisis Education Airlines 113

Practical Law Construction

NOVEMBER 2, 2022

Building on the 2021 edition, the Report offers the first year of trend line analysis by drawing on the expert opinions of around 4,000 professionals across four broad world regions: the Americas, Asia Pacific, Europe, and the Middle East and Africa. This is why the 2022 edition of the RICS Sustainability Report (Report) is so timely.

Report 52

Report Construction Energy Real Estate 52

Karen Freberg

JANUARY 14, 2021

Happy 2021! We have a bit more now in 2021 to tie into current industry trends. cancel culture, cyberbullying, etc) – these topics and trends are adapted and evolved over the years as well. I wish you all a great 2021 and here’s to a great semester! TEN YEARS?! Where did the time go? Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Podcasts are increasingly part of that trend. It was an interesting job, particularly from a B2B tech PR perspective. Podcast monitoring.

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. The SaaS database GetLatka says Digimind didn’t raise any funding, was founded in 1998 and finished 2021 with $18 million in revenue and 600 customers. The market for public relations platforms is estimated to have grown 15% in 2021 to $5.5 You can the results nearby.

Publicity 85

Publicity Survey Enterprise Pitching 85

Contently - Strategy

JULY 28, 2021

” At the heart of that strategy is CarMax’s comprehensive rankings—like The Best Affordable Sports Cars of 2021 or 7 Best Off-Road Vehicles —and trend stories, like this examination of how classic cars are making a comeback. CarMax’s Content Value growth, as captured by Contently’s Content Value Tracker.

SEO 103

SEO Automotive YouTube Video 103

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Will The Update Entail? Facebook will be using statistical models to try and make up for lost data from iOS14 users.

Advertising 52

Advertising Advertising Web Privacy 52

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. Her podcast, Growing Social Now, launched in 2021.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Reputation Us

DECEMBER 14, 2022

Your leaders stand on the frontline of trends and issues. Scoring your reputation and measuring it year-over-year can show you whether you are making improvements, or going backwards. Highlight your leaders internally before promoting them outside the organization. Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Employee 78

Practical Law Construction

NOVEMBER 7, 2022

Last week I had the pleasure of travelling to one of my favourite cities, Edinburgh, to help launch the report, 2022 Construction Adjudication in the United Kingdom: Tracing trends and guiding reform at the Adjudication Society’s annual conference. How did the adjudicator do?

Survey 52

Survey Report Construction Conference 52

Newsfile

OCTOBER 24, 2023

By Melissa Strle On August 30 2021, Zoom Video Communication’s stock price plunged 17% following its Q2 earnings call. Prevent a Virtual Earnings Call Disruption: Ensure your platform has security measures that prevent unauthorized access or disruptions from uninvited guests.

Conference 52

Conference Government Retail Analytics 52

Newsfile

OCTOBER 24, 2023

In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more.

Communications 52

Communications How To Corporate Training 52

Maxim Behar

NOVEMBER 23, 2020

But over the years we have become a powerful and serious organization, whose meetings teach the latest things in the field of public communications, share trends that will be dominant in months, you can meet experts of very high rank, for whom at other times you have to make appointments for months and years. Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

NewsWhip

APRIL 28, 2021

APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Trends in digital news. Watch webinar. Read transcript. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78