3 Content Marketing Trends for 2019

The Proactive Report

Keep these three important trends in mind while you work on how to improve your results next year. These two trends will lead to the need for a new content creation model Text alone is not enough. Include these trends in your 2019 planning to give your results a boost.

The 4 Measurement Trends PR Pros Should Watch


In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. How to Adapt to Emerging Trends.

Trends 339

Infographic: 7 essential digital marketing trends

PR Daily

The digital landscape is constantly changing, so it’s the marketers who are up to speed on the latest trends and best practices that stand the best chance of success. Understanding where and how to spend your paid advertising dollars could also be helpful for those struggling to measure ROI.

Integrated PR & Marketing Measurement Begins with Business Goals


CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company.

The Funnel Approach to PR Measurement


For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Because “you can’t manage what you can’t measure,” metrics are crucial to PR […]. Industry Insights & Trends marketing funnel PR measurement PR metrics

3 Trends for Business Culture and Communications in 2019


In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Brands are beginning to over-rely on data and measurement. Thought Leadership company culture PR trends Trends

Trends 110

Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action)

PR News

The post Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action) appeared first on PR News Blog. It comes up in most conversations and lingers, unresolved: how can I find and then retain great talent?

Trends 125

Tracking News Releases and Measuring Success

The Proactive Report

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media.

Top Marketing Trends for 2019

Critical Mention

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! To be a successful marketer, you must be able to measure your strategies.

Trends 143

Ad Blocking & PR: Trends & Opportunities


A r eport issued by PageFair (which produces tools to measure the impact of ad blocking and develops unobtrusive advertising) states that ad blocking use grew 41 percent in the last 12 months and that publishers lost an estimated $22 billion in 2015. Featured Trends ad blocking PR

Trends 258

3 hot marketing trends for 2019

PR Daily

Here are three trends to include in your marketing campaigns this year: 1. A 2018 Sprout Social study revealed that 66 percent of consumers want brands to take stands on societal issues , so the trend will only continue to grow.

Trends 171

6 emerging PR trends

PR Daily

Which public relations trends can help your growth and development? one survey asked about major PR trends for the next five years, digital storytelling, social monitoring and big data topped the list. Quantitative versus qualitative measurement.

Trends 171

6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? Read on to discover the trends that can give you a head start. Think of these trends like a tune-up for your car.

Trends 334

Why CEOs Should Invest in PR Attribution and PR Measurement


PR’s effectiveness can then be measured with impactful business metrics , just like other aspects of the marketing mix. Now is the time to invest in PR Attribution and PR Measurement solutions. PR measurement platforms can measure immediate outbound communication and inbound feedback.

Up Your PR Game Using BuzzFeed’s Measurement Mindset


Industry Insights & Trends BuzzFeed content content world Dao Nguyen impressions Mathew Ingram pageviews PR PR measurement public relations

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of


Here are three marketing trends you need to be aware of as we head into the final quarter of the year. How do you know which trends will work best for you? Featured Social Media Trends live streaming video marketing trends social media trends video marketing

Trends 310

The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. How can we stay on top of trends and deliver the best results to our business? PR constantly evolves as new products develop and new trends emerge. 8 PR Trends That Will Impact Your Business This Year.

Trends 223

How I used SeeDepth to Improve PR Measurement

Mindful Marketing

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. By Seedepth. GUEST POST by Mikala Vidal.

Your Earned Media Measurement Strategy Checklist


As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy.

Study: Crucial 2019 email marketing trends

PR Daily

There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International. However, it adds: “Lower-income consumers will participate less in this digital trend on a global level.

Study 120

CARMA to host upcoming webinar on North American PR measurement trends

Media Bullseye

Throughout September, companies have partnered with AMEC as a part of Measurement Month to present events promoting and educating about PR measurement. Don’t miss out on this unique opportunity to learn about advances and trends within the field.

The Present & Future Tech Trends PRs Should Prepare For


We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends.

Trends 294

Public Relations Job Trends in Tech and Beyond


That said, here are 10 PR industry job trends, including some data sourced from the U.S. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. We’ve all heard the saying you can’t manage what you can’t measure.

Trends 156

3 Key Trends Influencing the Future of Communications


Better Data and Measurement Tools. Having an integrated technology and analytics infrastructure in place to measure the ROI of your communication efforts is critical for optimizing performance and driving business growth. *This article was provided by Cision , a PRSA partner.

Trends 166

Measure Your PR Like a Super Sleuth


Master PR measurement? What does Nancy have to teach us about PR measurement? There are global trends to follow. It’ll come in handy when it comes to measuring PR against program and business objectives. The same principle applies to PR measurement.

Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker

Sword and the Script

A survey by Talkwalker, which polled 823 marketing and communications professionals around the world produced an interesting take on current trends in influencer marketing. The four bullet points, I’ve listed above support goals for both awareness and lead generation – and can be measured.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Find a way to tie your story into a major enterprise news item or trend.

Who Earned the Most Buzz at PR News’ PR Measurement Conference?


In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. PR Measurement Conference attendees didn’t think so. Attendees referenced “great talks” and “wonderful opportunities” while networking at the PR Measurement Conference.

Top Public Relations Trends in 2018: Introduction

Shift Communications

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. Disruption happens to industries measured in weeks and months rather than years or epochs.

Trends 110

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions.

Trends 133

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

PR News

It’s on you to get your head around these trends and make something of them. The post From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own appeared first on PR News Blog.

Why it’s Important to Monitor Trending Topics

Critical Mention

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important?

Top Trends From State of the Media 2016


Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8

Trends 200

Top Marketing Data and Analytics Trends for 2019

Critical Mention

With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. For years, marketers have been under pressure to prove that their efforts were contributing to lead and revenue generation—that trend will continue in 2019.

Media Bullseye Roundtable 2016.13: Key PR Measurement Trends in North America

Media Bullseye

This week, we present a special episode of the Roundtable in association with AMEC’s Measurement Month. This webinar, which took place on September 20, discusses significant trends and activities in PR measurement. Trends discussed include: Asking the right questions.

How Humana measures the benefits of its enterprise social network

PR Daily

Measure the impact of your enterprise social network ,” Smith explains how to establish ROI. One trend was particularly encouraging: 80 percent of discussions are business-related. The post How Humana measures the benefits of its enterprise social network appeared first on PR Daily.

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Too many good #PR pros are not measuring everything, leading to reduced budgets.

Can You Measure ROI To The Dollar?


They either lack the skills needed to get the job done, or put their trust in oversimplified products claiming to measure efforts with perfect accuracy. But marketing and the measurement that’s needed to determine success is no longer as straightforward is it once was.

5 powerful trends in PR


The following five trends will accelerate the change in practice of public relations: #1: Influencers are becoming increasingly more important A term that has been buzzing around this year, is influencer marketing. This trend serves as a good framework for related PR tactics and campaigns.