Agility PR Solutions

SEPTEMBER 6, 2021

You listen to music, you use GPS, you watch Netflix, you try to measure something on your phone—all the little things we do every […]. The post Mobile app trends marketers need to be aware of appeared first on Agility PR Solutions.

Mobile 144

Mobile Trends Marketing Measurement 144

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can feel like a full-time job – so let social listening tech do the work for you.

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Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Social Media 120

Onclusive

MARCH 22, 2017

For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Because “you can’t manage what you can’t measure,” metrics are crucial to PR […].

Measurement 231

Measurement Advertising Advertising Industry 231

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Agility PR Solutions

MAY 15, 2022

A new research report from data-driven SaaS marketing solutions firm Stirista reveals the emergence of Connected TV (CTV) as a part of the overall media mix, the criticality of comprehensive data-driven insights to improve B2B targeting and measurement and concerns about impending third-party cookie regulations as emerging B2B marketing trends.

B2B 78

B2B Trends Marketing Measurement 78

Stephen Waddington

FEBRUARY 15, 2022

Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. It depends on market, size, type of organisation, and scale. The more things change, the more they stay the same.” It’s a debate that’s been ongoing for more than 50 years.

Publicity 157

Publicity Trends Marketing Reputation 157

The Proactive Report

DECEMBER 4, 2018

Keep these three important trends in mind while you work on how to improve your results next year. These two trends will lead to the need for a new content creation model Text alone is not enough. Include these trends in your 2019 planning to give your results a boost. It’s that time of year again. Follow me on Twitter.

Content Marketing 189

Content Marketing Trends Marketing Digital PR 189

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”. Let’s take the latest New Balance campaign.

Measurement 120

Measurement Google Analytics Trends 120

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

Measurement 166

Measurement Media Strategy Analytics 166

Communications Conversations

JANUARY 30, 2020

For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more than 20 times. While I don’t proclaim to be a trend-spotter, I do keep up with social media trends each week–mostly because I have to! For this blog.

Social Media 139

Social Media Trends Media Brand 139

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Quality data has made better PR monitoring and measurement possible. Privacy regulations. Data and more data.

Trends 166

Trends Privacy Reputation Storytelling 166

Agility PR Solutions

FEBRUARY 28, 2022

The post New opportunities to manage, measure and report the impact and value of ESG priorities appeared first on Agility PR Solutions. According to the […].

Measurement 148

Measurement Report Government Financial 148

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 142

Measurement Agency Publicity Communications 142

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies.

Trends 88

Trends Digital PR Publicity SEO 88

Agility PR Solutions

MAY 2, 2023

The firm’s new State of B2B Marketing Budgets 2023 report, conducted with global […] The post New B2B marketing research finds data integrity and measurement challenges forcing marketers to “defend the spend” appeared first on Agility PR Solutions.

B2B 78

B2B Measurement Marketing Data 78

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Which topics are truly engaging your audience?

Measurement 200

Measurement Social Media Analytics Google 200

Agility PR Solutions

DECEMBER 8, 2021

The post ESG in practice: Companies are setting environmental goals, but measurement remains a challenge appeared first on Agility PR Solutions. The new […].

Measurement 148

Measurement Company Survey Publicity 148

Cision

OCTOBER 5, 2016

Here are three marketing trends you need to be aware of as we head into the final quarter of the year. How do you know which trends will work best for you? Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now.

Content Marketing 319

Content Marketing Trends Brand Branding 319

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. Disruption happens to industries measured in weeks and months rather than years or epochs. The 2018 PR Mega-Trends. Christopher S.

Trends 161

Trends Publicity SEO Social Media 161

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 154

Measurement Communications Survey Media Relations 154

Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Track towards measurable and integrated performance-driven tactics that enhance trust and validation (during a shaky time) like influencer engagement, PR, affiliate programs and sponsored editorial.

Consumer 78

Consumer Trends Marketing SMB 78

Onclusive

MAY 10, 2017

That said, here are 10 PR industry job trends, including some data sourced from the U.S. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. We’ve all heard the saying you can’t manage what you can’t measure. A version of this article appeared on Forbes. .

Publicity 150

Publicity Trends Data-Driven PR Measurement 150

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Here are five that, collectively, give brands a clear understanding of the impact of their digital marketing efforts.

Digital PR 88

Digital PR Measurement Social Media How To 88

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Analytics 136

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Influencer marketing shows no sign of diminishment despite questionable ROI.

Social Media 111

Social Media Trends Media Video 111

Onclusive

NOVEMBER 23, 2021

Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders.

Reputation 397

Reputation Analysis Corporate How To 397

The Proactive Report

APRIL 12, 2018

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media. Use Google Trends to see this graph.

Measurement 100

Measurement Social Media Google Analytics 100

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Media 78

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Media Communications 397

Mark My Words

MARCH 20, 2020

Rushed judgements are seldom counter-intuitive, yet it’s the hidden trends which shape behaviour when everyone is trapped in the noise. These are different times so inevitably there are different points of view. Perhaps it would be best to teach ourselves ignorance, to look sideways, stand still and listen. Perspectives are important.

Measurement 78

Measurement Crisis Leadership Social Media 78

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

Media 147

Media Trends Training Media Relations 147

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. How do you go about surfacing the current trends across the media universe? Measure success. Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Social Media Measurement 370

PRSay

JANUARY 14, 2022

Agencies must reevaluate success measurement with clients to better show value. Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune. Public relations must take a lead in offering objective facts from the best sources.

Communications 167

Communications Trends Crisis Communications Nonprofit 167

Onclusive

NOVEMBER 3, 2021

Gone are the days when business success was measured solely by growth and profitability. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors. Webinar Speakers. Philip Lynch. Product Director Insights & Social. Kantar Reputation Intelligence.

Reputation 370

Reputation Analysis Corporate Trends 370

Presspage

AUGUST 14, 2017

The following five trends will accelerate the change in practice of public relations: #1: Influencers are becoming increasingly more important A term that has been buzzing around this year, is influencer marketing. The biggest difficulty with this trend is engaging and interacting with influencers from a business point of view.

Trends 118

Trends Reputation Social Media Leadership 118