Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. PR measurement that identifies the most impactful content and optimizes content quality will grow in importance, and more advanced analytics tools will help determine strategic investment decisions.

Industry 221

Industry Content Marketing Corporate Analytics 221

Muck Rack

NOVEMBER 25, 2020

Webinar recap: 7 principles for measuring and evaluating PR in 2021

Measurement 137

Measurement 137

Cision

JUNE 16, 2021

Learnings from the virtual AMEC Global Measurement and Evaluation Summit 2021.

Measurement 120

Measurement Blogging 120

Agility PR Solutions

SEPTEMBER 1, 2021

That’s why earlier in 2021, Agility PR Solutions surveyed over […]. The post Pitching the media: How do you measure up to global standards? appeared first on Agility PR Solutions. But even as PR professionals have been forced to adapt to business unusual, some things remain the same.

Pitching 141

Pitching Measurement Media Survey 141

Axia PR

APRIL 20, 2021

Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification. With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results.

Measurement 118

Measurement Analysis Engineering Web 118

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. 23% said measurement / ROI. Educating and persuading executives to focus is the 2021 superpower.”. 24% said scope creep.

Communications 161

Communications Survey Education Leadership 161

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Getting to ROI through business impact measurement.

How To 397

How To Software Media Analytics 397

Sword and the Script

DECEMBER 28, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021. Need an extra pair of hands in 2021? 48: Dr. Tim Furche. See you next year!

Blogging 133

Blogging Software Google Content Marketing 133

Contently - Strategy

JULY 27, 2020

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. The post The 2021 Content Marketing Checklist appeared first on Contently. They’ll dominate search, and deliver compounding returns over time.

Content Marketing 142

Content Marketing Marketing Creativity Technology 142

NewsWhip

SEPTEMBER 8, 2021

We measured the top flavors that we’ll see in the fall of 2021— let’s take a look at who will be the winners of the season. Apple picking, apple pie, and applesauce are all fall favorites, so the decision to capitalize on the flavor has been popular in 2021. In the last three months, there have been 10.1k engagements.

Trends 145

Trends Hotels Brand Branding 145

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. The same can be done for measuring internal communications’ effectiveness. The good news: There are a lot of things you can measure. The bad news: There are a lot of things you can measure.

Internal 175

Internal International Data Communications 175

Agility PR Solutions

FEBRUARY 9, 2021

Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis.

Measurement 116

Measurement Consumer Crisis Agency 116

Onclusive

NOVEMBER 3, 2021

Gone are the days when business success was measured solely by growth and profitability. Date: November 18, 2021. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors. Webinar Speakers. Philip Lynch. Product Director Insights & Social.

Analysis 370

Analysis Corporate Reputation Measurement 370

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Date: Thursday, July 15, 2021. Webinar Speakers.

How To 370

How To Internal International Employee 370

NewsWhip

OCTOBER 1, 2021

There are a number of ways to measure this of course, but one of those is measuring the amount of earned media a show gets, and how the public engages with that coverage. . Succession is one to watch as 2021 begins to wrap up. . That show was Bridgerton. .

Pinterest 78

Pinterest Measurement Facebook Analytics 78

Axia PR

DECEMBER 22, 2021

Communicators are making better use of the data fetched from the frequent measurement of their endeavors. If we’ve learned one thing from Ragan’s Communications Benchmark Report, it’s that upon evaluating the potency of their work, communicators are more impressed with their endeavors in 2021 than they were the previous year.

Measurement 62

Measurement Data Communications Internal 62

Barokas

OCTOBER 21, 2020

And how they might be applied to support the inevitable, important (and sure, dreaded) task of planning for 2021. So, how do these translate to communications success in 2021? Rewards should be measurable and impactful, but they may look different than your usual parameters. Let 2021 be a year of experimentation and new ideas.

System 88

System Viral Strategy Survey 88

PRSay

OCTOBER 18, 2021

“Start with the outcomes in mind” and then “measure whether you’ve achieved them,” said Brown, the Navy’s chief of information. 14 virtual keynote session, “ Navigating Your Communication by Utilizing a Military Mindset ,” during ICON 2021. Brown was one of four U.S. Military communicators who were guest panelists for PRSA’s Oct.

Public Affairs 85

Public Affairs Communications Crisis Film 85

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.* Ragan Communications, Communications Benchmark Report 2021.

Brand 370

Brand Branding Media Measurement 370

PR in High Definition

JANUARY 26, 2021

In 2021, we will now need to prepare for the ‘next normal’. To hopefully help answer these questions, here are our insights into the five key elements for a comms and marketing B-R-A-I-N in 2021. 2021 will be the year of the ‘work-around’, finding ways to conduct activities differently ? So, what does that mean?

Reputation 90

Reputation Creativity Employee Resources 90

Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. G2 names best media monitoring solutions for 2021. million in AI services in 2021. 94% of reporters prefer to receive pitches by email according to The State of Journalism 2021 by Muck Rack. SEMrush goes IPO. It appears Forbes opens even fewer.

Media 105

Media SEO Analytics Analysis 105

PRSay

OCTOBER 22, 2021

20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. They produced videos for customers that explained Delta’s longstanding health measures and new protocols to clean its airplanes that had been implemented since the outbreak began. Seay was one of three Delta panelists on PRSA’s Oct.

Crisis 78

Crisis Airlines Travel Internal 78

5W PR

MARCH 9, 2021

Figuring out that goal is also very useful in the other steps of creating that strategy as well as identifying and measuring the KPIs. The post What is the value of Earned Media in 2021? It can be to gain exposure for the brand or a specific product, or to drive traffic to the company’s website. Earned Media Target Audience.

Media 88

Media Newspapers Engineering Employee 88

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

The Resolution Blog

NOVEMBER 16, 2021

The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch. We start with our journey; our agency pasts, and the measurement and reporting experiences that led to […]. So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first!

Measurement 156

Measurement Agency Report 156

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

NewsWhip

AUGUST 19, 2021

Measuring misinformation and using NewsWhip. Both NewsGuard and the University of Michigan have their own unique ways of measuring misinformation. The post Misinformation in 2021: Public engagement trends appeared first on Newswhip. We talked about their processes and how misinformation is rated in their respective fields.

Trends 78

Trends Publicity Reputation Advertising 78

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Stephen Waddington

SEPTEMBER 23, 2020

We need to learn to live with the virus, respect masks and distancing measures, and plan for third and fourth waves. The virus is a bastard. COVID-19 will continue to disrupt every aspect of our lives until will learn management strategies. We need better access to testing and improved tracing systems. Strap in for the long haul.

Exercises 135

Exercises Sports Travel System 135

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Agility PR Solutions

JULY 11, 2021

New research from CX solutions company Mood Media, shoppers are beginning to return to physical stores in significant numbers as pandemic measures lift around the world. The firm’s new report, Shopper Sentiments: A June 2021 Global Mood […].

Retail 157

Retail Measurement Report Company 157

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

DECEMBER 30, 2020

Date: Tuesday, January 26th, 2021. Speaker Info. Dan Beltramo. Kelly Byrd. Senior Director, Customer Success & Insights. Time: 1:00pm EST. The post An Executive’s Guide to Building & Managing a Communications Department appeared first on Onclusive.

Communications 195

Communications Financial Corporate Leadership 195

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR.

Policies 309

Policies Creativity Reputation Groups 309

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Sword and the Script

MARCH 23, 2021

Survey of CMOs says brand building the top priority for 2021. The CMO Survey , by Christine Moorman, a senior professor at the Fuqua School of Business, found 28% said brand building is a top priority for 2021. The study surveyed 356 respondents in January 2021 – 95% of whom hold the title of vice president of marketing or above.

Brand 120

Brand Branding Marketing B2B 120

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.”

Survey 118

Survey Communications Ethics Measurement 118