Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world.

Media 162

Media Fashion Television Radio 162

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

JANUARY 4, 2022

2021 was a blur, wasn’t it? But, 2021 went VERY fast for me. It could have something to do with the fact that I had a lot going in 2021. And, as I reflected back on exactly what I did in 2021 it actually surprised me a little. I helped long-time friend Emily Negrin at Inari with social media strategy and content.

Meeting 60

Meeting Groups Social Media LinkedIn 60

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. I currently write about new cars, trucks and SUVs as well as historic autos, auto people and the industry itself. How long have you been in journalism and how did you get started?

Automotive 75

Automotive Meeting Engineering Media 75

PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. This one might seem counterintuitive since clients hire us to pitch stories to the media on their behalf.

Pitching 192

Pitching Survey Report Social Media 192

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. In my role today, the most fun stories I get to write come from test-driving trucks. Neal Award for our December 2021 issue of Trucking by the Numbers.

Meeting 60

Meeting Automotive Transportation Media 60

Landis PR

MARCH 27, 2023

As Major League Baseball opens the season this week, we invited award-winning journalist, Susan Slusser to be interviewed for “Meet the Media.” She covered the Oakland Athletics for more than two decades, before she became the Giants beat writer in 2021. The post Susan Slusser – Meet the Media appeared first on Landis PR.

Meeting 52

Meeting Sports Media Pitching 52

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

Meeting 94

Meeting Transportation Media Sports 94

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Government 143

Government Survey Ethics Media 143

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We

Marketing 215

Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

JANUARY 11, 2021

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m a freelance writer with a focus on electric vehicles and other alternative powertrains. That’s a broad request, but it ended up being a lot of fun to track down and write. I wrote my first story when I was 16.

Automotive 55

Automotive Meeting Report Media 55

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. But the focus here is on another schedule that impacts media coverage. These segments are important because they help the media and their audiences understand what kind of tech you have, and where it fits in the scheme of things.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Ethical Voices

MAY 18, 2023

The studies showed how social media and news media are spreading climate misinformation. Some of these just had one word mentions so the researchers narrowed down their analysis to a smaller number of “problematic” ads across 16 media outlets. Note: C+C did a small project for the Institute in Q2 2021.

Ethics 81

Ethics Reddit Energy Advertising 81

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. But the focus here is on another schedule that impacts media coverage. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Here’s how pros deal with it. Wikimedia Commons.

Enterprise 156

Enterprise Big Data Technology Analysis 156

PRSay

JULY 10, 2023

According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. She writes about nonprofit branding and purpose marketing as a regular contributor to Adweek and Brandingmag.

Brand 145

Brand Branding Nonprofit Government 145

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. The terms of the deal were not disclosed.

Software 85

Software Pitching Internal International 85

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 96

Technology Ethics Tools Creativity 96

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” In the image below, there are no real posts or engagement from followers on their Facebook since 2021. One easy way to evaluate this is to click on the site’s social profiles.

Analysis 90

Analysis SEO Guidelines Google 90

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 198

Writing Communications Marketing B2B 198

Prohibition

JANUARY 21, 2021

For our first Meet the Team feature of 2021, get to know all about Abbey, our loveable, resident star-baker, Senior Account Executive! I was in my final year, studying Journalism at Leeds Trinity, I knew I wanted to work in PR and I’d done various work placements to get insight and experience working in the industry.

Meeting 62

Meeting Fashion Journalism Instagram 62

Flatiron Communications

FEBRUARY 1, 2021

Media Manipulation or Good PR Strategy? God forbid two PR pros should accompany the client on a media interview! link] — Vivian Schiller (@vivian) January 31, 2021. 1 — Julia Angwin (@JuliaAngwin) January 31, 2021. We pursue stories that we think would not get written if we didn’t write them.

Journalism 36

Journalism Facebook Report Interviews 36

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. You were also a solo pro off-and-on for years.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Scripps School of Journalism spring quarter of my junior year. social media). Marketing AI Institute is a media, event and online education company. The Rate of Change is Accelerating. iPhone, iPad, iPod, Watch, etc.

Education 52

Education Marketing Conference Agriculture 52

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. For example, here’s a post I did for Ahrefs in 2021 that featured a link to Siege Media (where I worked at the time) in the author byline area.

Blogging 62

Blogging Google SEO Writing 62

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. After writing to about 100 agencies looking for an entry-level position, a small generalist B2B agency in London took me on. Me in October 2021.

B2B 41

B2B Creativity Agency Writing 41

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. So we have social media as a big source of information. Watch webinar. Read transcript.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

NewsWhip

JANUARY 5, 2022

Closing out the year, we saw a few changes in our monthly publisher rankings, with a slight difference in those among the most engaged publishers on Facebook in December 2021. Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. . Top publishers on Facebook in December 2021.

Facebook 166

Facebook Sports Analysis Web 166

NewsWhip

FEBRUARY 8, 2021

For that reason, we looked back at the top news of 2021 so far about vaccines, to see what the most engaging items of interest are for the public. The top articles about the Covid-19 vaccine in 2021 . The chart above shows the top articles about Covid vaccines in 2021 so far, and it highlights a clear problem.

Publicity 78

Publicity Media Analysis Healthcare 78

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. And even if, in the dream scenario, you could discover a journalist’s email on their author page every time, this is not ideal for PRs who mass-send releases and need to pull in media lists.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 196

Marketing Content Marketing Data Social Media 196

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Once you understand they need: Quotes from experts. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. It was approved in 2021. If I don’t understand why a topic is worth writing about, I’ll never be able to convince a reader to spend time with the story. I also act as the editorial producer for SAE.org.

Automotive 74

Automotive Groups Meeting Technology 74

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. HubSpot spent 18% of revenue in 2021 on R&D.

Software 126

Software Case Study Advertising Advertising 126