PRSay

OCTOBER 20, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Our leadership, at every level of the Society, must define what DE&I success looks like for the industry and continue the focus and the discussion on how we steadily improve. Best leadership advice you’ve ever received?

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Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing.

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Marketing Content Marketing Social Media Employee 215

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Stacey Miller , Vice President, Communications, Auto Care Association. The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong. It’s hard to predict.”

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PRSay

DECEMBER 10, 2020

In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. In times of crisis, in great change, you have to focus on authenticity,” said Derek Pando, Zoom Video Communications head of international and partner marketing. Keep it real.

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Communications Nonprofit Employee Film 157

wiredPRworks

MARCH 10, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

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Creativity Communications Instagram Interviews 98

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. What the mindset of today’s top communicators reveals about the profession. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. What we covered.

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Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was a solo corporate comm. Do you ever regret it?

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wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. Her podcast, Growing Social Now, launched in 2021.

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PRSay

OCTOBER 17, 2022

Between 2021 and 2022, we’ve done a lot to show we are the trusted [sources of] information. On TikTok, there is a trend with this song about corn. I’m hoping that [our message] will resonate beyond Florida and our community here in Collier County. Don’t pay attention to some meme you see on Facebook or Twitter.

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Communications Video Social Media Facebook 183

Reputation Us

DECEMBER 14, 2022

Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership.

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wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Her podcast, Growing Social Now, launched in 2021. Connect with Chris McGuire on LinkedIn.

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wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

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Marketing Social Media Trends Instagram 118

Bianchi Biz Blog

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Heavy Duty Trucking’s October 2021 “ Driver Retention: Get Shippers on your Side ,” was my first cover story for HDT and I thought it was very successful in addressing major issues experienced by drivers, fleet managers and shippers.

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Meeting Automotive Media Transportation 83

wiredPRworks

MAY 25, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

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Television YouTube Pinterest Radio 52

wiredPRworks

APRIL 6, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

How To 52

How To Engineering System Insurance 52

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Scottish / Irish / Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Strategy 52

Strategy Training Insurance Insurance 52

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

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wiredPRworks

MAY 18, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

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Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. Mr. Larsen has filled that role since June 2021 after it was acquired by Cision. The company has waffled through several name changes.

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Software Case Study Technology Tools 78

PRSay

JANUARY 6, 2021

Right now, that advice is more crucial than ever as we begin 2021. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. James Grunig and Todd Hunt’s “excellence theory” has long told us that, in public relations, listening is as important as speaking. The importance of elephant-whispering.

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Communications Viral Fashion Public Affairs 197

Sword and the Script

DECEMBER 14, 2021

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. And now on to the statistics summarizing marketing in 2021…. Thought leadership that doesn’t sell – sells. Companies with digitally savvy leadership outperform.

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Marketing Survey B2B Government 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

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Marketing Content Marketing Data Social Media 190

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Watch webinar. Read transcript.

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Trends Brand Branding Reddit 78

Shift Communications

APRIL 13, 2022

What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn. Twitter Trends & Changes. Then-CEO Jack Dorsey resigned in November 2021, making waves about the future of the platform. The post 2022 Social Media Trends Pt.

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LinkedIn Social Media Twitter Trends 78

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. million on R&D in 2021, which works out to about 10% of revenue. By contrast, Meltwater spent roughly $100 million on three acquisitions in 2021. It spent $40.5

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Software Case Study Advertising Advertising 121

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

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Sword and the Script

NOVEMBER 30, 2021

That’s according to a report by Korn Ferry called The 2021 Buyer Preferences Study: Reconnecting with Buyers. Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. This finding is reflected in previous surveys too, which points to a continued trend.

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B2B Trade Shows Survey Study 101

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. He joined PRSA in 1994.

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Publicity Social Media Report Fashion 157

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Needless to say, all of them used some form of communications effort. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Like 2020 and 2021, 2022 will be a year of great uncertainty.

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Trends Trade Shows Agency Communications 52

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Hale Global Communications founder Trevor C.

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Local Crisis Management Internal International 133

Stern + Associates

NOVEMBER 14, 2023

Vice Chairman of S&P Global and Chairman of CERAWeek, he is the author of several books including “ The New Map: Energy, Climate, and the Clash of Nations ” (2020), which examines major trends that will shape the world and drive us into the future.

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Government Energy Policies Analysis 83

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. PR and communications predictions. Too often marketers become enamored with the latest trends and tools. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021.

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Marketing Employee Content Marketing Training 169

NewsWhip

FEBRUARY 26, 2021

FEBRUARY 26, 2021. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. Is that a break or a continuation of existing trends? Watch webinar.

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