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Workforce Trends Our Workforce Technology Practice is Watching, Beyond the Great Resignation

Shift Communications

By Natalie Marinaro, VP, Technology. Remote work environments were concretely established with 81% of Americans using videoconferencing technology. As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace.

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10 PR Conferences All PR Solo Pros Need to Know About in 2021

Solo PR Pro

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

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Exploring the modern corporate communication function

Stephen Waddington

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. The corporate communication or public relations function is underserved an area of study, in contrast with other areas of management.

Corporate 135
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. The report includes contributions from panel members, formed from leaders from across the UK communications industry. The furlough scheme and home working meant that internal communicators had to adapt how they communicated.

Publicity 199
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Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]

Sword and the Script

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. million, up 9% from 2021 and 15% growth YoY on a constant currency basis.” million in 2021.

Software 128
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Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Muck Rack launched a customer community after running a pilot program to provide “opportunities to learn, network and collaborate.”. He joins from C3.ai Customer networking.

Pitching 151
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point?

SEO 135