Shift Communications

MARCH 17, 2022

2021 was packed with declines (looking at you, Meta) and expansion (TikTok growing rapidly like no other platform). In our first blog in the series, we dive into Facebook and Instagram. Facebook Marketing Strategy. With its large reach and a whole lot of influence, brands should not discount Facebook.

Instagram 164

Instagram Social Media Facebook Trends 164

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Communications Conversations

APRIL 15, 2021

Yep, digital and social media marketing in 2021 is a lot more than “Facebook marketing” or creating landing pages. Given that backdrop, 2021 feels like a tipping point. Because managing paid social media in 2021 is a full-time job. I realize this is probably a ways off for most brands.

Social Media 179

Social Media Media LinkedIn Community 179

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

PRSay

OCTOBER 8, 2021

I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct. The founder and CEO of Zuckerberg Media talked about receiving a call from her brother, Mark, to help with digital marketing for his new venture, which was called The Facebook at the time.

Creativity 177

Creativity Facebook Technology Employee 177

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. Brand-to-brand collaboration.

Marketing 168

Marketing Employee Content Marketing Training 168

NewsWhip

NOVEMBER 3, 2021

With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. . Key takeaways from the top brand stories. The top brand story of 2021, having generated nearly 1.3 CEOs/execs were the primary focus on 40% of the top 10 brand stories. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88

5W PR

DECEMBER 7, 2020

It came as no surprise that marketers named Facebook their favorite platform for reaching their business goals. Facebook was second at 46%, followed closely by YouTube (45%) and LinkedIn (44%). Facebook was second at 46%, followed closely by YouTube (45%) and LinkedIn (44%). 78% said so. Instagram was close behind at 70%.

Social Media 103

Social Media Trends Media Policies 103

NewsWhip

NOVEMBER 4, 2021

In the past two decades he has partnered with dozens of brands, and his continual growth on social media means that his influence grows with it. We know that Ronaldo earns an immense amount of engagement on his own, but what does it look like when he’s tied to a brand and how does his social media status have an impact?

Brand 148

Brand Branding Instagram Conference 148

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. Let’s take a look at just a few of the visual trends I think could impact your content strategy in 2021: #1 – Surreal faces.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Stephen Waddington

JUNE 17, 2021

The Online Nation 2021 Report published by Ofcom provides insights into use of the internet in the UK. Ofcom’s Online Nation 2021 Report covers every aspect of adoption and behaviour on the internet in the UK. Check out his analysis 2021 NUMBERS: Ofcom media & stats for the UK. million users in March 2021.

Retail 88

Retail Mobile Facebook Instagram 88

Communications Conversations

MARCH 30, 2021

However, if you look at Krispy Kreme’s Facebook post it seems like opposite sentiment is winning. But the bigger issue here seems to be one that many brands are realizing lately–you’ve got a real angry, frustrated and polarized community of customers and fans out there. So, did Krispy Kreme see this firestorm coming?

Brand 78

Brand Branding Social Media Crisis 78

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. — Melissa Fulcher (@mkfulcher) June 28, 2021. — Aldi Stores UK (@AldiUK) April 16, 2021. FreeCuthbert.

Crisis 62

Crisis Instagram Social Media Facebook 62

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. And I wanted to highlight those and discuss the implications for brands. And, they can follow their favorite sports teams, brands and celebs there, too.

Social Media 103

Social Media Report Pinterest YouTube 103

NewsWhip

SEPTEMBER 22, 2021

Every year the obsession around Halloween seems to grow, and in 2021 our research showed that media coverage of the holiday began as early as July. As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . Brands release new Halloween candy and bring back old favorites.

Trends 78

Trends Instagram Viral Brand 78

Prohibition

AUGUST 5, 2022

Facebook splits its news feed . Facebook are looking into splitting the feed into two – one for recommended content in a move toward TikTok, and one to maintain Facebook’s personal feel. It will be interesting to see the reception for this, and the impact on Facebook ads and recommended content.

Instagram 118

Instagram Social Media Video Facebook 118

NewsWhip

SEPTEMBER 29, 2021

While Facebook may be the dominant social network, you ignore others at your peril. The top articles on Pinterest in Q3 2021. The top content was of a very different kind than we have seen in our monthly analyses of what gets the most engagement on Facebook. The top publishers on Pinterest in Q3 2021.

Pinterest 88

Pinterest Exercises Fashion Analysis 88

NewsWhip

JULY 7, 2022

The Daily Mail continued its early summer dominance in our June 2022 Facebook publisher rankings, finishing the month with significantly more engagements than any of its competitors. . The top articles of June 2022 on Facebook. Facebook is just one facet of the online ecosystem. Here are some of the key takeaways for this month.

Facebook 78

Facebook Reddit Viral Sports 78

NewsWhip

NOVEMBER 24, 2021

To get into the spirit of Thanksgiving we decided to look at the kinds of foods that have sparked public interest on the web, Facebook, and Instagram. From people sharing their favorite recipes, innovative and old, to brands debuting limited edition treats, there are numerous options for all types of foodies. .

Instagram 78

Instagram Facebook Local Video 78

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. Facebook overhauls its privacy setting. The launch of LinkedIn Marketing Labs.

Social Media 118

Social Media Trends Media YouTube 118

NewsWhip

OCTOBER 1, 2021

This year has proven no different, with the platform’s biggest TV show having more engagements than any other show we looked at on any platform in 2021, even though the show itself debuted at the end of last year. An Evan Peters fan page on Facebook also posted about his Emmy win and received 30k engagements. Rising stars.

Pinterest 78

Pinterest Measurement Facebook Analytics 78

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. This is challenging for PR practitioners.

Crisis Management 88

Crisis Management Print Ethics Local 88

Communications Conversations

OCTOBER 8, 2021

Facebook and Instagram were down for six hours on Monday, and we all lost our minds. Based on Monday’s event, and the laundry list of PR debacles Facebook is facing, my advice would be to ask yourself the following questions as soon as possible: 1: Are you relying on Facebook too much in your social media marketing plans?

Energy 68

Energy Facebook Reddit Pinterest 68

NewsWhip

AUGUST 19, 2021

We’re reading all of the websites that are getting the most engagement on Facebook, Twitter, and other social platforms. On each day, we take from NewsWhip the 5,000 most engaged with URLs on Facebook and on Twitter. Why brands should care about misinformation. Those are the ones that we’re calling iffy.”.

Trends 78

Trends Publicity Reputation Advertising 78

5W PR

FEBRUARY 2, 2021

However, regardless of which platform is being used in a PR campaign, it’s crucial to be consistent with the messaging, keywords, brand images, and talking points on all of them. The post PR Tactics for 2021 appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

YouTube 68

YouTube Video Web Instagram 68

Karen Freberg

MAY 12, 2021

Having the opportunity to work with clients such as Breeders’ Cup (2018), Facebook Blueprint (2019), and Chipotle (2020) opened the door to many exciting experiences and professional activities for my students. You may be asking yourself – Karen, what is in store for Fall 2021? FrebergPR x Brown-Forman.

Course 82

Course Meeting Industry Reputation 82

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. To be successful in 2020 brands had to learn to meet their consumer where they were and adapt quickly to the changing media and new social trends. ” Brands or companies license the usage rights to those videos for a select duration of time.

Marketing 52

Marketing Instagram Facebook Consumer 52

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations.

Trends 155

Trends Technology Television Banking 155

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 The data, however, proves otherwise.

Instagram 78

Instagram Brand Branding Automotive 78

5W PR

FEBRUARY 16, 2021

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter.

Social Media 88

Social Media Healthcare Brand Branding 88

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

FEBRUARY 16, 2021

And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. Here Chris Norton, Managing Director of leading insight lead communications agency, Prohibition, shares the top 4 LinkedIn updates that marketers such pay attention to in 2021: LinkedIn Events. What are LinkedIn Events? LinkedIn Stories.

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands Taking a Stand on Social. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

SEPTEMBER 16, 2021

As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. Brands can reinvest money previously spent on advertising in organic engagement campaigns. The better the content, the greater the reach.

Advertising 177

Advertising Advertising Instagram SEO 177

Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. And I wanted to highlight those and discuss the implications for brands. #1 And, they can follow their favorite sports teams, brands and celebs there, too. #2 But, for brands, this opens up new thinking. Makes sense, right?

Social Media 218

Social Media Report Pinterest Reddit 218

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Companies want to learn and get better at social media marketing–yes, even in 2021. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205