Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. That is when one site links to your site – and doesn’t mention your brand by name. million in AI services in 2021.

Media 105

Media SEO Analytics Analysis 105

Karen Freberg

FEBRUARY 8, 2021

I am very grateful to Talkwalker for providing free access to their dashboard for users to see what is trending, and which brands “won” the social media conversation. It’s interesting to see which brands had the most positive sentiment, and which ones did not. Some things still happen even in 2021.

Social Media 104

Social Media Trends Media Reddit 104

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. Proof of Brand Values. Here is why and how to best navigate the year ahead.

Brand 135

Brand Branding Employee Case Study 135

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. She is the Managing Director of Five in a Boat , an independent strategic communications consultancy.

Crisis Management 88

Crisis Management Print Ethics Local 88

Prohibition

SEPTEMBER 13, 2022

As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. The communication channels. Communication Sender Areas. Nobody plans to fail.

Internal 187

Internal International Data Communications 187

Solo PR Pro

JANUARY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros share their predictions for the PR industry in 2021. Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences.

Industry 79

Industry Print Ethics Internal 79

PR in High Definition

JANUARY 26, 2021

In 2021, we will now need to prepare for the ‘next normal’. To hopefully help answer these questions, here are our insights into the five key elements for a comms and marketing B-R-A-I-N in 2021. 2021 will be the year of the ‘work-around’, finding ways to conduct activities differently ? So, what does that mean? N:onconformity.

Reputation 90

Reputation Creativity Employee Resources 90

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Analysis 293

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

5W PR

MAY 3, 2021

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. If anything increased significantly during the pandemic, it was consumer interest in brand trust.

Brand 88

Brand Branding Customer Service Consumer 88

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Companies want to learn and get better at social media marketing–yes, even in 2021. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. This work is critical to building a strong brand with a consistent message.

Training 370

Training Media Training Reputation Crisis Communications 370

Reputation Us

DECEMBER 9, 2020

In 2020, organizations like credit unions, which are rooted in their communities, have had to confront issues that may not have been part of their 2019 strategic plans, from the pandemic to natural disaster and civil unrest. The post Resilience Amid Crises is Critical in Building a Positive Brand Reputation appeared first on ReputationUs.

Reputation 88

Reputation Brand Branding Crisis 88

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. million users in 2021. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Here are a few of the winning multicultural marketing strategies we saw in 2021. Strategies that consumer brands who serve multiple cultures (which should apply to most!) In 2021, we began to see brands step away from the status quo.

Trends 78

Trends Marketing Consumer Community 78

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Companies want to learn and get better at social media marketing–yes, even in 2021. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands Taking a Stand on Social. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

The Proactive Report

APRIL 6, 2021

There are so many more opportunities to get your branded content published. The 2021 Edelman Trust Barometer showed a marked downtrend in trust and revealed that people don’t know where or who to turn to for reliable information. According to this report, 70% of people say brand trust is important when making purchasing decisions.

Leadership 147

Leadership Engineering Enterprise Social Media 147

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 156

Company Nonprofit Apparel Banking 156

Agility PR Solutions

OCTOBER 13, 2022

The metaverse is the newest buzzword in the world of technology, and it has taken the whole community by storm since last August 2021. It is deemed the future of the internet and social media, as it represents a futuristic approach to connectivity in the form of augmented and virtual realities. Aside from that, it […].

Community 86

Community Technology Social Media Media 86

Communications Conversations

JUNE 2, 2021

Again, just a feeling, but it syncs up with the way people use social in 2021. People are “engaging”–but they’re doing it privately with friends and colleagues via text and private communities. ” I’ve done a number of audits for bigger companies in 2020 and 2021.

Social Media 151

Social Media Marketing Media System 151

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Victorious PR

FEBRUARY 14, 2023

That way, your brand image, and reputation are visible as the leader in your industry. Once you have the perfect team for your goals, understanding the benefits and how they will ensure long-term success and growth for your brand will help you know what you need. Firstly, it can help establish brand recognition and loyalty.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 4, 2023

With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele. Public Relations is Vital to a Strong Personal Brand Public relations can help with your personal brand by increasing your visibility and credibility.

Real Estate 52

Real Estate Brand Branding Local 52

Victorious PR

FEBRUARY 14, 2023

That way, your brand image, and reputation are visible as the leader in your industry. Once you have the perfect team for your goals, understanding the benefits and how they will ensure long-term success and growth for your brand will help you know what you need. Firstly, it can help establish brand recognition and loyalty.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

That way, your brand image, and reputation are visible as the leader in your industry. Once you have the perfect team for your goals, understanding the benefits and how they will ensure long-term success and growth for your brand will help you know what you need. Firstly, it can help establish brand recognition and loyalty.

Brand 52

Brand Branding Reputation Employee 52

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Which acts of kindness would be a great fit for our corporate culture, our brand, our industry, our community? Which communications assets can we use to make our kindness campaign a success?

Employee 154

Employee Crisis Reputation Creativity 154

wiredPRworks

MARCH 23, 2022

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.

Web 119

Web Transportation Social Media Community 119

NewsWhip

SEPTEMBER 21, 2023

The biggest brand crises of 2023 Read now Consider a hypothetical scenario in which your organization uses predictive analytics and detects a potential crisis before it escalates. It gives you the power to amplify the stories you know will resonate, while also helping you protect your brand image and reputation before a potential crisis hits.

Analytics 88

Analytics Media Crisis Insurance 88

Communications Conversations

DECEMBER 2, 2021

As we quickly near the end of 2021 (where did this year go?!?!), Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Yep, sales and leads are a primary focus on many, many brands. many of us will start the planning process for 2022.

Strategy 106

Strategy B2C B2B Resources 106

Maxim Behar

DECEMBER 16, 2021

PR expert Maxim Behar and psychologist Mladen Vladimirov commented on the most googled names by Bulgarians for 2021, the discussion took place in the studio of "Bulgaria this morning", and focused on the likes of Kiril Petkov, Juliana Gani and the Covid vaccine. The media failed to create, to brand and accurately represent.

Google 52

Google Engineering Sports Comparison 52

Victorious PR

FEBRUARY 4, 2023

With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele. Public Relations is Vital to a Strong Personal Brand Public relations can help with your personal brand by increasing your visibility and credibility.

Real Estate 52

Real Estate Publicity Brand Branding 52

PRSay

APRIL 13, 2021

At the end of my buyout period, I joined a client — the Community Foundation for Greater Atlanta. Today, in the first half of 2021, my rearview mirror sees an amazing team of volunteer board leaders and phenomenal staff colleagues who are rolling up their sleeves to achieve monumental change. She earned her credential in 2001.

Telecommunications 197

Telecommunications Community Ethics Financial 197

Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. The findings?

Employee 78

Employee Leadership Consumer Internal 78

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. The corporate communication or public relations function is underserved an area of study, in contrast with other areas of management.

Corporate 135

Corporate Communications Public Affairs Resources 135

Reputation Us

FEBRUARY 2, 2021

Brand is what you say about yourself. community, media, and social), and if your company’s messages are reaching and resonating with the right audiences, and shaping a positive perception. internal outlets, media, social media, community events) to communicate your company’s information to advance reputation.

Reputation 78

Reputation Crisis Analysis Internal 78