Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. social media, content, etc.). Educating and persuading executives to focus is the 2021 superpower.”.

Communications 164

Communications Survey Education Leadership 164

Stephen Waddington

MAY 26, 2021

COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. A new Wadds Inc.

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. I’d like to think employers do the right thing out of principle, but in 2021, there’s also expedience. How many “Great Resignation” stories did we see in 2021? Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

5W PR

NOVEMBER 9, 2020

That said, looking at where the PR space is headed will provide insight into how a career in PR will look like in 2021. Without a doubt, technology will shape PR careers in 2021. Being “old school” in the PR space won’t cut it in 2021. Going into 2021, public relations professionals will need to hone their people skills.

Publicity 88

Publicity Technology Industry Social Media 88

Solo PR Pro

DECEMBER 17, 2021

2021 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2021. The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center.

Banking 96

Banking Film Transportation Financial 96

5W PR

DECEMBER 29, 2021

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended.

Social Media 60

Social Media Trends Media Instagram 60

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI? Why technology ROI matters. Getting to ROI through business impact measurement.

How To 397

How To Software Media Analytics 397

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. The company isn’t quite satisfied with their current agency.

Social Media 104

Social Media Media LinkedIn Facebook 104

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. That said: Why is digital PR important to your brand in 2021? Increase your Web Traffic.

Digital PR 88

Digital PR Brand Branding Engineering 88

Prohibition

OCTOBER 18, 2021

Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience. Why diversity is important when it comes to social media advertising. Being representative on social media is key.

Advertising 62

Advertising Advertising Social Media Media 62

PRSay

OCTOBER 18, 2021

14 virtual keynote session, “ Navigating Your Communication by Utilizing a Military Mindset ,” during ICON 2021. The agency has different audiences — veterans, the press and the public at large. The military grapples with the problem of imposters on social media — accounts masquerading as members of the armed services.

Public Affairs 86

Public Affairs Communications Crisis Film 86

Shift Communications

JANUARY 12, 2022

Let’s face it — 2021 was yet another roller coaster of a year. This past year, McDonald’s once again took social media by storm when they expanded their Famous Order Tray campaign. By Taylor Gallagher, Account Director, Consumer. Brands started to operate more “normally” once again. Balvin, BTS and Mariah Carey.

Brand 88

Brand Branding Consumer Social Media 88

5W PR

FEBRUARY 16, 2021

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. The post Social Media Benchmarks – How Does the Brand Stack Up? appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Social Media 88

Social Media Healthcare Brand Branding 88

Communications Conversations

FEBRUARY 25, 2021

But mostly because of his position in the industry–he’s become one of THE lightning rods in our social media marketing world. ” He espouses inspirational messages like these routinely on all his social networks–and people eat it up. And, who’s more successful than Gary V in social media circles?

Social Media 88

Social Media Media Conference Agency 88

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media training is essential for anyone who will be in contact with or in the press.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? update came out on April 26th, 2021 to all Apple users – the effects of the update didn’t start to show their true colours until later that spring (when more Apple device users did the update). Confused as to why your Instagram campaigns don’t convert? We hear you.

Social Media 62

Social Media Media Advertising Advertising 62

5W PR

MARCH 9, 2021

This type of content is created by the company’s customers, fans on social media, bloggers, or journalists. This type of content is reviews and testimonials from customers, mentions from them on social media platforms, word of mouth recommendations, blog posts as well as magazine and newspaper articles.

Media 88

Media Newspapers Engineering Employee 88

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry.

Crisis Management 88

Crisis Management Print Ethics Local 88

wiredPRworks

JULY 22, 2021

Top Public Relations Blogs in 2021. Founded in 2006, wiredPRworks, a top public relations blog, houses over 1255 blog posts for social media, marketing, and PR pros. The post Top Public Relations Blogs for PR Pros in 2021 appeared first on wiredPRworks. Here’s a look at the top 20. . Opinions are our own.

Blogging 59

Blogging Publicity Web Social Media 59

Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. G2 names best media monitoring solutions for 2021. SEMrush goes IPO.

Media 106

Media SEO Analytics Analysis 106

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? billion in 2021. billion in 2021. billion in 2021. billion in 2021. From 2016 to 2020, revenue from influencer marketing leapt from $1.7

Social Media 81

Social Media Media Fashion Instagram 81

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

JANUARY 4, 2022

2021 was a blur, wasn’t it? But, 2021 went VERY fast for me. It could have something to do with the fact that I had a lot going in 2021. And, as I reflected back on exactly what I did in 2021 it actually surprised me a little. I helped long-time friend Emily Negrin at Inari with social media strategy and content.

Meeting 60

Meeting Groups Social Media LinkedIn 60

Konnect Agency

MAY 11, 2022

In 2021, Statista shared that 75% of Gen Zers and 48% of millennials made purchasing decisions influenced by social media ads, resulting in over $40.3B For that reason, having a paid social strategy within your marketing calendar is going to elevate your social presence and ensure your product is being seen by the right people.

Agency 59

Agency Mobile Consumer Creativity 59

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! BeReal gains competitor traction.

Instagram 62

Instagram LinkedIn Social Media Media 62

Communications Conversations

SEPTEMBER 2, 2021

Specifically social media coaching for executives and leaders. To help these leaders accomplish their business goals by using social media platforms (namely, LinkedIn). Those are all very successful people running some successful agencies. Sure, she promotes the agency (and her clients) from time to time.

LinkedIn 111

LinkedIn Agency Exercises Social Media 111

wiredPRworks

JULY 22, 2021

Top Public Relations Blogs in 2021. Founded in 2006, wiredPRworks, a top public relations blog, houses over 1255 blog posts for social media, marketing, and PR pros. The post Top Public Relations Blogs for PR Pros in 2021 first appeared on My WordPress. Here’s a look at the top 20. . Opinions are our own.

Blogging 45

Blogging Publicity Web Social Media 45

Konnect Agency

OCTOBER 22, 2020

Uncertainty found a way to pop up at every turn and is something we’ll likely see more of in 2021 across the board, including in business strategy planning. For those like myself working in fields such as public relations at a brand strategy agency , robust planning is the norm and also essential to our clients’ success.

Creativity 52

Creativity Guidelines Agency Retail 52

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. It is the members-only social media drop-in audio app.

Marketing 52

Marketing Instagram Facebook Consumer 52

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. But, before we get to the 2021 list, we need to look back at my 2020 list and see how I did. Nadine Babu, Babu Social Networks.

Banking 78

Banking Sports Meeting Insurance 78

PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. Share coverage on social media, tag reporters. But spring is here and hope springs eternal.

Pitching 191

Pitching Survey Report Social Media 191

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. It was great!

Agency 76

Agency Creativity Media Relations Nonprofit 76

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

Video 62

Video Social Media Media Instagram 62

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. Depending on the client’s goal this will determine the social media platform the content is promoted on (i.e. Instagram, TikTok, YouTube or Facebook). Amanda Daucher.

Instagram 52

Instagram Analytics Product Launch Retail 52

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

APRIL 12, 2020

This is the fourth time that I’ve experienced a downturn running an agency. Staff costs Agencies aren’t complicated businesses apart from one factor: your intellectual property logs on in the morning and logs off at the end of every day. Social media channels are saturated. Here’s what I’ve learnt. Inboxes are backed up.

Crisis 78

Crisis Agency Government Financial 78