Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. The pivot to short-form video content has created a shift in the way audiences are engaged on various social platforms.

Video 98

Video Agency Strategy Marketing 98

Buchanan PR

OCTOBER 5, 2023

Never mind that a few years later in 2020, the full clip of the infamous phone call between Swift and West was released, clearing Swift from any wrongdoing as it became evident that West never revealed the full song lyric to her as Kardashian had claimed. The original viral “ketchup and seemingly ranch” post.

Strategy 80

Strategy Media Viral Trends 80

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. The reasons for being able to anticipate the next big trend are obvious. Determining if something will be a passing fad or a trend can be difficult so deciding whether to pursue or invest in it can feel like a gamble.

Consumer 97

Consumer Trends Viral Survey 97

NewsWhip

FEBRUARY 7, 2020

Week 1: December 2019 / January 2020. January 2nd 2020. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Week 2: January 6th – 12th 2020. january 8TH 2020. January 9TH 2020. January 11th 2020. Week 3: January 13th – 19th 2020. Engagements.

Journalism 163

Journalism Viral Writing Report 163

PRSay

DECEMBER 10, 2020

In 2020, across the pond here in the United States, people needed to be heard, seen and reassured through crises including the pandemic, social unrest due to racial injustices, and a tense and volatile election year. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. There’s been a change.

Communications 157

Communications Nonprofit Employee Film 157

NewsWhip

APRIL 28, 2021

On Monday, Nielsen reported that the viewing figures for the Oscars had dropped dramatically year over year, and our own data reflects similar trends in engagement to the coverage, which have dropped off steeply compared to last year’s levels. million in 2020 to 2.9 The viral stories about the 2021 Oscars.

Publicity 78

Publicity Comparison Pinterest Web 78

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

Trends 59

Trends How To Retail Google 59

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. Sign up to the Election 2020 daily briefing. We use the Reddit integration with NewsWhip every day to find great stories.

Reddit 117

Reddit Viral Community Local 117

NewsWhip

SEPTEMBER 1, 2022

It enabled us to look back at the Euros in 2020 and the World Cup in 2018 and not only explore peaks in online media volume, but also analyze which stories generated the most impact and social engagement. We wanted to see if we could find a way for communications and PR specialists to steal a march through some data-informed insight.

Brand 78

Brand Branding Data Viral 78

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. A great example of how being reactive and jumping on social trends can provide great quality content. IKEA stood out for us too, by taking the trend and adding their own twist for a really successful piece of content!

Social Media 71

Social Media B2C Viral Trends 71

NewsWhip

JANUARY 9, 2020

As we close the first full week in 2020, and since it’s awards season, we decided to do some awarding for the best publishers on social in 2019. In terms of covering the social/influencer side of things, that mantle has been taken up by Kalhan Rosenblatt, whose coverage of TikTok trends has been among the best out there.

Reddit 88

Reddit Facebook Viral Data 88

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. We even write emails with more thought.

Communications 197

Communications Viral Fashion Public Affairs 197

NewsWhip

FEBRUARY 2, 2021

He works closely with clients who must combat viral misinformation that targets their products, goals and permission to operate. NewsWhip’s CEO and founder Paul Quigley is joined in the first episode of the NewsWhip Pulse by the Head of Research and Editorial Benedict Nicholson to talk through some of the content trends of 2020 so far.

Groups 60

Groups Viral Strategy Trends 60

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Try to identify any trends in the comments. The top 11 crises of 2020. Look at which social media accounts it’s affecting. Keep the conversation fresh.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

NewsWhip

JULY 23, 2020

We looked back at the top publishers of June 2020, ranking them by their total engagement on Facebook. The top publishers of June 2020 . The top articles of June 2020 . The top 25 publishers of June 2020 . These were the top 25 publishers of June 2020, ranked by total engagement and also by number of articles written.

Facebook 167

Facebook Web Viral Journalism 167

PRSay

DECEMBER 18, 2019

This trend is positive when popular sentiment rewards companies for acting in accordance with their stated values, and for evolving those values with the times. This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning.

Corporate 100

Corporate Crisis Management Crisis Government 100

Burrelles Fresh Ideas

OCTOBER 31, 2023

Newsjacking involves interjecting your perspectives and viewpoints into unfolding news storylines, effectively hitching a ride on current trending news subjects to garner attention and visibility for your brand. Creating content related to trending topics can increase your website’s search ranking and drive more organic traffic.

Ethics 102

Ethics Trends Social Media SEO 102

Karen Freberg

FEBRUARY 2, 2020

There are are already ads that are discussing which ones are the best from the 2020 game , but here are some of my thoughts and takeaways from a social media perspective. However, it appears that Mr. Peanut (or VaynerMedia that was behind it) really tapped into all of the possible tactical elements of social media in the hopes of going viral.

Social Media 78

Social Media Analysis Media Viral 78

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. Happy almost 2020! The account is tapped into photography trends, street style and whatever is trending on the platform. Finally one of my personal favorite categories this year, activations on viral social media moments. Cheers to more innovation and quick thinking in 2020.

Brand 78

Brand Branding Film Instagram 78

Sword and the Script

AUGUST 11, 2020

Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).”

Survey 156

Survey Data Media Ethics 156

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. With uncertainty still rife surrounding the pandemic, since early 2020 outreachers have had to be more versatile and adaptable than ever before. Creativity is key.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

MARCH 30, 2021

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. . — Weetabix (@weetabix) February 9, 2021.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

NewsWhip

DECEMBER 9, 2020

With the election dragging on through the first week of November, the month was a political one in terms of the top content that went viral on Facebook. The top publishers of November 2020. The top articles on Facebook in November 2020. The top article about Biden’s electoral victory was written by the BBC.

Facebook 78

Facebook Viral Healthcare Journalism 78

NewsWhip

SEPTEMBER 16, 2021

In short, in contrast to what we have seen in some months this year where we have seen declining engagement across all publishers, there was no clear pattern in engagement trends across all the publishers this month, with some publishers performing better and some performing worse.

Facebook 147

Facebook Analysis Viral Internal 147

Konnect Agency

JANUARY 17, 2020

The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Below is a breakdown of the top social media trends based on recent research and happenings in the space. Estimates show that in 2020, brands will spend up to $5-10 billion on influencer marketing.

Social Media 87

Social Media Trends Media Instagram 87

Contently - Strategy

DECEMBER 5, 2019

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about.

Financial 83

Financial Industry Report Insurance 83

PRSay

FEBRUARY 4, 2021

However, in 2020, citing concerns over access to user data, the Trump administration deemed the Chinese-owned app a national security threat and sought to force a sale of its U.S. In October 2020, Ocean Spray received an unexpected boost from a user-generated TikTok video. After its U.S. operations to U.S. Logo credit: tiktok ] .

Brand 176

Brand Branding Film Viral 176

NewsWhip

SEPTEMBER 18, 2020

Top articles about TikTok in 2020. Despite the huge business impact of the TikTok ban, it has only made up a relatively small level of the total engagement to coverage about the app in 2020, with 8 million of the total 56 million total engagements focused on the ban itself. Top coverage on the WeChat ban . Benedict Nicholson.

Publicity 88

Publicity Privacy Viral Trends 88

NewsWhip

DECEMBER 22, 2021

Before diving into the report’s content, Quigley and Nicholson introduced a poll to quickly test the audience’s ability to identify a viral story, offering four headlines to choose from, one of which had over 3 million engagements in 2021. “65% To read our full analysis on the top stories and trends of 2021, you can do that here.

Sports 148

Sports Viral Corporate Analysis 148

Konnect Agency

MAY 15, 2020

based app analytics firm Sensor Tower , there were over 315 million installs in the first quarter of 2020, generating the highest number of downloads for an app ever in any quarter. Never before have brands been able to create virality on such a massive scale. This viral challenge garnered over 10 billion video views.

Viral 52

Viral Video Social Media Creativity 52

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . 2020 engagement. You can watch the full talk below, but we’ve also summarized the highlights and key takeaways here. .

Web 78

Web Comparison Facebook Community 78

NewsWhip

MAY 22, 2020

This article will examine the engagements to content from Germany in the last year, looking at broad engagement trends, top publishers, and top articles, before highlighting some of the successes of certain publishers. Engagement to German publishers over time . Let’s look at which publishers specifically drove the most engagements.

Viral 78

Viral Journalism Retail Travel 78

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. looks in her BrightonSEO 2020 talk, below, too. Pitches can make or break a PR campaign. It’s as simple as that. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

Doctor Spin

DECEMBER 4, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Echo chambers and viral misinformation: Modeling fake news as complex contagion. Source: PLoS ONE 3 Törnberg, P.

Media 52

Media eBook Viral Construction 52

NewsWhip

MAY 27, 2021

So, when we think about meeting our audiences where they are and where we were at that time, I think this came out in March 2020, we were stuck in our homes, we were on our iPads, we were feeling hopeless. So, these insights really allowed us to get ahead of the trend and give our stories some meat and some sticking power.

Healthcare 78

Healthcare Storytelling Communications Local 78