Buchanan PR

OCTOBER 5, 2023

Taylor Swift’s image and brand in the media Taylor Swift is a long-established figure in the media, with a career in the public eye dating back well over 13 years. More than that, brands are jumping on the Taylor Swift train as well. Heinz Ketchup isn’t the only brand to hop on the “seemingly ranch” bandwagon.

Strategy 81

Strategy Media Viral Trends 81

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. The reasons for being able to anticipate the next big trend are obvious. Whomever gets ahead of the wave will reap tons of success as well as revenue if it happens to fall within the purview of their brand.

Consumer 97

Consumer Trends Viral Survey 97

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

NewsWhip

FEBRUARY 7, 2020

Week 1: December 2019 / January 2020. January 2nd 2020. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Week 2: January 6th – 12th 2020. january 8TH 2020. January 9TH 2020. January 11th 2020. Week 3: January 13th – 19th 2020. Engagements.

Journalism 163

Journalism Viral Writing Report 163

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. The users then get notified about price changes, sales or brand news. Yes please.

Trends 59

Trends How To Retail Google 59

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. The top 11 crises of 2020.

Social Media 71

Social Media B2C Viral Trends 71

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Black Pride.

Communications 197

Communications Viral Fashion Public Affairs 197

Prohibition

JANUARY 17, 2022

If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Brands that want to develop trust should focus on reputation management using social media tools. These interactions can’t be ignored by brands, but they must be treated with caution. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 3) Brands blur the lines between company and friend. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PRSay

DECEMBER 18, 2019

This trend is positive when popular sentiment rewards companies for acting in accordance with their stated values, and for evolving those values with the times. This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning.

Corporate 100

Corporate Crisis Management Crisis Government 100

NewsWhip

JULY 23, 2020

We looked back at the top publishers of June 2020, ranking them by their total engagement on Facebook. The top publishers of June 2020 . The top articles of June 2020 . The top 25 publishers of June 2020 . These were the top 25 publishers of June 2020, ranked by total engagement and also by number of articles written.

Facebook 167

Facebook Web Viral Journalism 167

NewsWhip

DECEMBER 31, 2019

As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. We looked for standouts in these categories: Best Brand Utilizing Data. Best Brand on Instagram. Best Brand on Twitter. Best Socially-conscious Brand. Best Legacy Brand. Most Inclusive Brand.

Brand 78

Brand Branding Film Instagram 78

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. But is newsjacking still the right move for your brand? When executed properly, newsjacking can serve to gain publicity and enhance brand presence.

Ethics 102

Ethics Trends Social Media SEO 102

Karen Freberg

FEBRUARY 2, 2020

There are are already ads that are discussing which ones are the best from the 2020 game , but here are some of my thoughts and takeaways from a social media perspective. Sabra’s IG is colorful and on brand for the most part, but I was surprised with some of the smaller pieces of details missing. Doing something unexpected.

Social Media 78

Social Media Analysis Media Viral 78

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

AUGUST 11, 2020

The question as to whether or not brands should take a stand on politics comes up over and over again. Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. The discussion isn’t reserved to just political circles either. Experience matters.

Survey 158

Survey Data Media Ethics 158

Prohibition

MARCH 30, 2021

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. — Weetabix (@weetabix) February 9, 2021.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

NewsWhip

DECEMBER 9, 2020

With the election dragging on through the first week of November, the month was a political one in terms of the top content that went viral on Facebook. The top publishers of November 2020. The top articles on Facebook in November 2020. The top article about Biden’s electoral victory was written by the BBC.

Facebook 78

Facebook Viral Healthcare Journalism 78

Konnect Agency

JANUARY 17, 2020

The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Below is a breakdown of the top social media trends based on recent research and happenings in the space. Estimates show that in 2020, brands will spend up to $5-10 billion on influencer marketing.

Social Media 87

Social Media Trends Media Instagram 87

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. The first part compares finance against other industries and highlights content benchmarks.

Financial 111

Financial Industry Report Insurance 111

PRSay

FEBRUARY 4, 2021

However, in 2020, citing concerns over access to user data, the Trump administration deemed the Chinese-owned app a national security threat and sought to force a sale of its U.S. Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. It’s not about brands.” After its U.S.

Brand 176

Brand Branding Film Viral 176

NewsWhip

DECEMBER 22, 2021

Before diving into the report’s content, Quigley and Nicholson introduced a poll to quickly test the audience’s ability to identify a viral story, offering four headlines to choose from, one of which had over 3 million engagements in 2021. “65% To read our full analysis on the top stories and trends of 2021, you can do that here.

Sports 148

Sports Viral Corporate Analysis 148

NewsWhip

SEPTEMBER 18, 2020

Top articles about TikTok in 2020. Despite the huge business impact of the TikTok ban, it has only made up a relatively small level of the total engagement to coverage about the app in 2020, with 8 million of the total 56 million total engagements focused on the ban itself. Top coverage on the WeChat ban . Benedict Nicholson.

Publicity 88

Publicity Privacy Viral Trends 88

Konnect Agency

MAY 15, 2020

.- based app analytics firm Sensor Tower , there were over 315 million installs in the first quarter of 2020, generating the highest number of downloads for an app ever in any quarter. Subsequently, brands and influencers alike have become more active on the platform, resulting in higher frequencies of cross-platform syndication.

Viral 52

Viral Video Social Media Creativity 52

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . 2020 engagement. You can watch the full talk below, but we’ve also summarized the highlights and key takeaways here. .

Web 78

Web Comparison Facebook Community 78

NewsWhip

MAY 22, 2020

This article will examine the engagements to content from Germany in the last year, looking at broad engagement trends, top publishers, and top articles, before highlighting some of the successes of certain publishers. Engagement to German publishers over time . Let’s look at which publishers specifically drove the most engagements.

Viral 78

Viral Journalism Retail Travel 78

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. looks in her BrightonSEO 2020 talk, below, too. Pitches can make or break a PR campaign. It’s as simple as that. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. So, when we think about meeting our audiences where they are and where we were at that time, I think this came out in March 2020, we were stuck in our homes, we were on our iPads, we were feeling hopeless.

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Social media has been trending away from the monolithic ‘one big story’ for a while now.

Trends 78

Trends Social Media Community Viral 78

NewsWhip

OCTOBER 30, 2020

As we approach the crescendo of the 2020 election, we wanted to check in on the stories and publishers that have been influential in the last six months. . There was also a significant reaction to Trump’s suggestion that the 2020 election be delayed, which was reported by the BBC and NBC News. .

Viral 174

Viral Journalism Analysis Comparison 174

NewsWhip

FEBRUARY 10, 2021

It was once again, however, much more than the levels they achieved in the last month of 2020, when the publisher had 34 million engagements. In terms of what went viral for the top publishers, there was, as usual, a variance across the top three, though perhaps less so this month than we have seen previously. . million engagements.

Facebook 167

Facebook Web Viral Journalism 167