PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

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Trends How To Retail Google 59

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.

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Brand Branding Data Viral 78

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. The top 11 crises of 2020.

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Social Media B2C Viral Trends 71

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. We even write emails with more thought.

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Communications Viral Fashion Public Affairs 197

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Public squabbles.

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Crisis Management Social Media Crisis Media 118

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. Happy almost 2020! The account is tapped into photography trends, street style and whatever is trending on the platform. With consumers caring more and more about what it means to wear or buy the products brands produce, this was a win for the company. Best Brand on Instagram.

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Brand Branding Film Instagram 78

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. With uncertainty still rife surrounding the pandemic, since early 2020 outreachers have had to be more versatile and adaptable than ever before. Creativity is key.

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Digital PR Industry Strategy Film 170

Prohibition

MARCH 30, 2021

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. . — Weetabix (@weetabix) February 9, 2021.

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Pharmaceuticals Retail B2C Social Media 62

Konnect Agency

JANUARY 17, 2020

The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Below is a breakdown of the top social media trends based on recent research and happenings in the space. Estimates show that in 2020, brands will spend up to $5-10 billion on influencer marketing.

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Social Media Trends Media Instagram 87

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

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Financial Industry Report Insurance 111

PRSay

FEBRUARY 4, 2021

However, in 2020, citing concerns over access to user data, the Trump administration deemed the Chinese-owned app a national security threat and sought to force a sale of its U.S. Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. After its U.S. operations to U.S.

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Brand Branding Film Viral 176

Konnect Agency

MAY 15, 2020

based app analytics firm Sensor Tower , there were over 315 million installs in the first quarter of 2020, generating the highest number of downloads for an app ever in any quarter. Never before have brands been able to create virality on such a massive scale. This viral challenge garnered over 10 billion video views.

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Viral Video Social Media Creativity 52

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. looks in her BrightonSEO 2020 talk, below, too. This is time consuming, while doing all of the aforementioned tasks. It’s as simple as that.

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Pitching Writing Digital PR How To 164

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

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Healthcare Storytelling Communications Local 78

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Source: Digital Journalism 1 Ling, R.

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Media eBook Viral Construction 52