2020 Community Trends Viral 
MaccaPR
JANUARY 8, 2021
Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.
NewsWhip
SEPTEMBER 29, 2020
Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit’s communities are informed — often composed of experts and knowledgeable users.
PRSay
DECEMBER 10, 2020
In 2020, across the pond here in the United States, people needed to be heard, seen and reassured through crises including the pandemic, social unrest due to racial injustices, and a tense and volatile election year. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Keep calm and communicate on!
Communications Conversations
SEPTEMBER 3, 2019
One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities.
NewsWhip
JANUARY 9, 2020
As we close the first full week in 2020, and since it’s awards season, we decided to do some awarding for the best publishers on social in 2019. In 2018 that took the form of building a community around Reddit. . That’s right, it’s Whippies time! These are the categories we ultimately landed on this year: Top overall publisher.
PRSay
JANUARY 6, 2021
During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Studies have shown anger to be the most viral emotion, but anger destroys and divides.
Prohibition
JANUARY 17, 2022
And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Facebook users spend an average of 20 minutes each day on the social networking site, making it potentially the most influential social network used by your community.
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