Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. How to set earned media objectives that are right for your brand.

Brand 370

Brand Branding Media Measurement 370

Sword and the Script

SEPTEMBER 7, 2021

The company was acquired by the SEO tool SEMrush in late 2020. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. SocialChorus was acquired by Sumeru in July of 2020. Print circulation drops again. Access Intelligence Plc. Meltwater growth. “In Beyond Bylines ).

Software 89

Software Print Tools SEO 89

PRSay

APRIL 9, 2021

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. Mackenzie’s client was featured in the story’s two photos, including one that ran on the front of the Business section of the paper, in print and online. Michael Smart teaches PR professionals how to increase their positive media placements.

Pitching 164

Pitching Travel Journalism Exercises 164

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

SEPTEMBER 1, 2020

The year 2020 has been many things including a warp in the time-space continuum. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” Isentia , the largest provider in the Asia-Pacific region, reported revenue for fiscal 2020 was ~$78.3 Or thereabouts.

Internal 147

Internal International Tools Software 147

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

Doctor Spin

JANUARY 27, 2022

6 PR blogger Jessica Pardoe points to a UK survey taken in 2020, in which 58% of over 2,000 employees reported some form of stress at work, and almost 70% had experienced it in general. Cover photo by Jerry Silfwer ( Prints / Instagram ). You’re not weak, but rather too strong for your good. Over 60% … Continue reading.

Publicity 52

Publicity How To Industry Study 52

Sword and the Script

OCTOBER 5, 2021

I wrote a product review of Agility PR in 2020 based on hands-on testing: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. PR tech mentions.

Software 159

Software Tools Print Technology 159

Buzzstream

NOVEMBER 10, 2020

Like most successful press releases, this guide intends to be a clear and concise guide to showing you exactly how to craft a pitch. Sian Elvin highlighted how busy her typical day as an Assistant News Editor at Metro.co.uk looks in her BrightonSEO 2020 talk, below, too. Getting Pitch Perfect. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

JULY 7, 2020

It wasn’t funny then, but I can smile now remember how the company executives would nearly breakdown every time a reporter labeled it a “customer relationship database.” Welcome to the second half of 2020! This page is designed to help you understand how to get mentioned here. >>> Give our services a try.

Technology 123

Technology Publicity Software Print 123

Burrelles Fresh Ideas

MAY 21, 2024

In 2020, the company launched “Pinside Out,” a Pinspiration group designed to foster a culture of wellness within its workforce. It’s challenging to stay on top of mentions or topics from all media — print, online, broadcast and social. Pinterest is revolutionizing employee well-being with innovative initiatives. We can help!

Employee 90

Employee Pinterest Resources System 90

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Print publications. Nobody ever says, “I don’t know how much money we made last year.” Nobody plans to fail. They just fail to plan. Communication Channels. Microsoft Teams. Physical signs.

Internal 187

Internal International Data Communications 187

Stephen Waddington

DECEMBER 15, 2021

million fake accounts between October and December 2020. The Government Communication Service has published a best practice guide to writing about ethnicity, including words and phrases to use and avoid, and how to describe ethnic minorities and different ethnic groups. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

Beyond PR

JUNE 22, 2018

Data is growing faster than ever before and by the year 2020, about 1.7 The ability to listen across these mediums in tandem with coverage across online, print and broadcast creates a holistic approach to truly understand the context behind social media mentions and how they resonate with audiences. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Yes please.

Trends 59

Trends How To Retail Google 59

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. How would you recommend graduates from the class of 2020 get hired and get ahead? How would you recommend graduates from the class of 2020 get hired and get ahead? The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Contently - Strategy

JULY 22, 2021

In 2020, the team scrapped an editorial calendar previously focused on beach vacations. It showed them how to go on a virtual world tour , what trips to add to your travel vision board , and how to make their home feel like a luxury hotel. The newsletter averaged a healthy open rate of 15 percent.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Prohibition

MARCH 16, 2020

ameliawbrown) on Feb 5, 2020 at 11:50pm PST. A post shared by Hannah Briggs (@hannah_briggs) on Jan 30, 2020 at 11:06am PST. Northern Blogger (@rhiannaoliviab) on Jan 24, 2020 at 8:22am PST. Yorkshire Blogger (@_paigeeliza) on Feb 29, 2020 at 8:03am PST. thisisjules) on Feb 5, 2020 at 12:35pm PST.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

A post shared by AmeliaWB (@ameliawbrown) on Feb 5, 2020 at 11:50pm PST. A post shared by Hannah Briggs (@hannah_briggs) on Jan 30, 2020 at 11:06am PST. A post shared by Rhi Northern Blogger (@rhiannaoliviab) on Jan 24, 2020 at 8:22am PST. Yorkshire Blogger (@_paigeeliza) on Feb 29, 2020 at 8:03am PST.

Fashion 62

Fashion Instagram Travel Trends 62

Maxim Behar

JANUARY 3, 2021

It could be the first-ever book in the world first published on Social media and then printed. In November 2020 I published a book “The Morning After” about the pandemic, COVID, and impact on business and leadership, first in Bulgarian which has three editions just for two months and is one of the best sellers on the market now.

Local 52

Local Writing Social Media Interviews 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications.

Trends 124

Trends SEO Leadership Print 124

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 We’ve outlined below why direct mail is so appealing to this generation and how to use the data below to create your next successful direct mail campaign: Out with the new, in with the…old? .

Advertising 84

Advertising Advertising Privacy Analytics 84

Konnect Agency

DECEMBER 19, 2019

Then print several copies and leave it around the workplace – on a coffee table for guests to flip through in the waiting room for; in the conference room for potential new business meetings; or keep them close by to look at when you need a little bit of encouragement along with a sense of accomplishment.

Agency 75

Agency Analysis Social Media Advertising 75

Sword and the Script

AUGUST 1, 2023

I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023. req.) , “Journalists can filter the kind of pitches they receive from PR professionals by topic and format – for example, whether the pitch is for print or online. click image for higher resolution) 5. According to PRWeek UK (reg.

Software 128

Software Pitching Ethics Privacy 128

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” Here’s the NEW list of PR technology companies I’m watching and here’s how to get on my radar. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Maxim Behar

NOVEMBER 23, 2020

The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. So far, I see only advantages in our business, I have already listed many of them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. years, having joined in September of 2020. Here’s the list of PR technology companies I’m watching and here’s how to get on my radar.

Software 126

Software Case Study Advertising Advertising 126

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 48

Media Relations Media Social Media Content Marketing 48

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. In fact, Gartner predicts 30% of all searches will be done without a screen by 2020.

Engineering 67

Engineering Reputation Social Media SEO 67

Practical Law Construction

JANUARY 19, 2021

This was a dispute over interim applications 27 (IA 27), which Sudlows submitted in March 2020, and which claimed just under £8.8 Global Switch Estates 1 Ltd v Sudlows Ltd. Therefore, it is vital that party representatives and adjudicators give careful consideration to such matters. My tips to avoid this jurisdictional issue.

Banking 52

Banking Construction Print Measurement 52

Maxim Behar

MARCH 11, 2021

Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. How has media environment in Bulgaria changed over these two decades? I was very keen to start a small daily newspaper in English for foreigners in Bulgaria, who were not all that many at the time.

Newspapers 52

Newspapers Hotels Media Advertising 52

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”.

Marketing 64

Marketing Pitching Corporate Tools 64

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. For most of 2020, b2b software has had about twice as much interest. Why give a man a fish when you can teach him to how to benefit from your B2B software, right? Here are the five biggest trends you need to know. [If

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. In 2020, capturing attention is only going to get more competitive in the financial services industry.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Methodology.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020.

Healthcare 59

Healthcare Content Marketing Industry Trends 59