The Hoffman Agency

OCTOBER 23, 2023

Like many of us, working from home became my daily routine in 2020. In our jobs, not living in an open space all week means you can write with a clear head and be more efficient. The post My Position as a Fully Remote Employee in Lyon appeared first on The Hoffman Agency.

Employee 36

Employee Travel Sports Meeting 36

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

NOVEMBER 3, 2021

There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. More than three-quarters say that perceptions of public relations as a strategic business driver have changed during 2020.

Corporate 113

Corporate Communications Government Crisis 113

NewsWhip

JULY 21, 2022

In June, Burger King made headlines for the wrong reasons after the restaurant chain was dragged into a crisis based on a retirement gift given to an employee at a Las Vegas location. . Kevin Ford — the employee in question — had been working at the chain for 27 years and never missed a day of work.

Employee 147

Employee Viral Crisis Brand 147

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. Pitch podcasts by noon.

Analysis 142

Analysis Tools Software SMB 142

Stern + Associates

OCTOBER 17, 2023

A Stanford University professor of economics, Nick and his team at the WFH Research project have offered in-depth monthly reports since the spring of 2020, many of which have uncovered important insights into the changing landscape of where people work from. Firms, employees and society all benefit.”

Policies 62

Policies Employee Groups Strategy 62

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. In 2020, the company quietly went IPO raising $400 million. A new Gartner report suggests a better corporate intranet can help engage and retain employees. Employee engagement. Sober AI edits.

Brand 147

Brand Branding Reddit Pitching 147

Flack's Revenge

OCTOBER 15, 2020

He tweeted: I rarely cuss in writing. And it’s 2020, so I get a pass on cussing. Perhaps proactive media relations will end for a time at the company, but skillful communication with key stakeholders, such as employees, investors and more is essential and fundamental to businesses’ success. Emily Fang.

Leadership 282

Leadership Social Media Trends Facebook 282

Sword and the Script

SEPTEMBER 1, 2020

The year 2020 has been many things including a warp in the time-space continuum. In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. Isentia , the largest provider in the Asia-Pacific region, reported revenue for fiscal 2020 was ~$78.3

Internal 147

Internal International Tools Software 147

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. This was up from 50% in 2020.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 17, 2021

Read more: North American Communication Monitor 2020-2021 by the Plank Center for Leadership in Public Relations at the University of Alabama; also see this post on PR ethics based on a separate survey: Code of PR Ethics? Finally, reporters respond to just 3.27% of pitches, however, many will write a story without responding.

Creativity 95

Creativity Study Ethics Publicity 95

5W PR

APRIL 26, 2021

If a poll of the company’s employees was taken today, which quadrille would they fall in regarding knowing the brand’s mission, vision and values – up to 25%, 50%, 75% or 100%? This became increasingly acute since the pandemic with many employees working remotely. Most companies would likely register up to 25%.

Corporate 88

Corporate Employee B2C Internal 88

PR Fuel

FEBRUARY 25, 2022

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company! They sent out a press release in mid-2020 that announced changes.

Product Launch 105

Product Launch Travel Interviews Writing 105

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Other consumers were the top choice (57%), followed by: executives (44%), employees (44%), micro influencers (42%), journalists (39%), social media influencers (37%) and celebrities (36%). Just 2% say they’re not aligned at all.

Report 105

Report Publicity Marketing Pitching 105

PRSay

JANUARY 15, 2021

However, more often, we mark the day by flooding social media, blogs and websites with well-known, inspiring quotations from Dr. King’s speeches, sermons and writings. As we heard during the height of the racial justice movement in 2020, BIPOC communities and their allies want less words, and more action.

Community 176

Community Policies Employee Blogging 176

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. Most content is aimed at building awareness.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 94

Survey Industry Leadership Study 94

PRSay

JULY 10, 2023

Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. She writes about nonprofit branding and purpose marketing as a regular contributor to Adweek and Brandingmag. On political issues, a brand will not make everyone happy.

Brand 145

Brand Branding Nonprofit Government 145

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 98

Media Relations Report Industry SEO 98

Offleash

FEBRUARY 12, 2021

We’re deeply humbled by the opportunity to further the principles the company was founded on — big agency services in a boutique model, a relentless focus on driving results, and a fierce commitment to employee happiness. And we couldn’t be more excited about helping to write the next chapter for Offleash.

Agency 52

Agency B2B Employee Community 52

Sword and the Script

APRIL 14, 2020

That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. Distribution means “broadly and effectively” (40%); engaged employees in amplification (31%); and paid for some promotion (11%). Distribution is a skill onto itself. Give our services a try.

Leadership 189

Leadership B2B Marketing Study 189

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. On Friday, March 13, 2020, we sent our staff to work from home. Five-hundred-plus employees worked to put the hospital together. I’ve been writing it every workday, and I’m still doing it a year later. Today, it’s a vaccination site.

Crisis 86

Crisis Employee Trade Shows Local 86

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. According to the announcement, Linkfluence earned about $20 million in sales in 2020. million of red ink on $92.01

Media 105

Media SEO Analytics Analysis 105

Reputation Us

MARCH 16, 2022

He admitted to The New York Times of writing a fake history for the movement, hiring an actor to play a former CIA agent who confessed to bird drone surveillance, creating a fully functional website, official membership cards and even making several videos and short documentaries to support the claim.

Reputation 78

Reputation Government Film Viral 78

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

PR Fuel

AUGUST 27, 2020

A good example of this might be a new telemedicine option for healthcare providers in 2020. This kind of press release is also a wonderful opportunity to promote your employees’ involvement in community outreach. You can write and distribute a press release to announce the hiring of a new CEO, for example. Now You Know!

Nonprofit 102

Nonprofit Local Writing Examples 102

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Write with journalistic ideals. Yes, people increasingly want businesses to be ethical, to be good corporate citizens, to take care of employees, and to do well by the planet, but don’t overextend yourself. Similarly, 72% of U.S.

Government 136

Government Survey Ethics Media 136

Sword and the Script

FEBRUARY 2, 2022

Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. Semrush seems to be acquisitive and is well funded.

SEO 130

SEO Content Marketing Marketing Software 130

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Prowly was acquired by Semrush in 2020, in a move I think could be interesting. As I write this post, the current asking price on OpenSea is $36,099.60. The report is based on a global survey of its employees.

Software 85

Software Internal International Pitching 85

Sword and the Script

MARCH 2, 2021

The full Forrester report was published in Q4 of 2020 and Cision is noticeably absent from the “Wave” graphic while competitors are represented. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Top publishers they’ve written for (linked).

Company 148

Company Tools Technology Software 148

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Anything that should be removed or edited? Here’s where to start: Baseline your data.

Crisis 92

Crisis Marketing Healthcare Resources 92

Solo PR Pro

FEBRUARY 18, 2020

California Assembly Bill 5 ( AB5 ) went into effect on January 1, 2020 and its impact can be felt beyond state boundary lines. This designation would allow individuals to declare their choice to be independent rather than being forced into an employee designation because of bills like AB5 and the PROAct. Raise your voice.

Small Business 60

Small Business Financial Employee Course 60

Sword and the Script

DECEMBER 31, 2019

The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. hours to write. Bloggers that write longer posts are more likely to report success. Writers that report success with blogging are more likely to write longer or more in-depth content and are 2.5

Blogging 80

Blogging Publicity Marketing Survey 80