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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

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No Going Back After COVID — Communications Trends for 2021

PRSay

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 186
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Pitch podcasts by noon.

Analysis 151
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How to Be a Strong Leader During This Global Pandemic

PRSay

Garland Stansell, APR, PRSA’s 2020 chair, says leaders must ensure that they, and their loved ones, are safe and are practicing social distancing and other prevention practices during the outbreak. . During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding.

How To 192
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How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

Sword and the Script

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 144
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Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

A record number of Critical Mention customers added to the platform as of January 2020. The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Critical Mention has made great strides over the past several years due to the commitment our employees demonstrate every day.

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Trend: 5 companies using LinkedIn video to advance goals during the pandemic

Communications Conversations

So, video, it and of itself, is hardly a trend in 2020. Especially when it comes to platforms like Facebook, Instagram and Snapchat. Interesting, timely content, and another, “warmer” channel for execs to connect with customers and employees. Introducing innovative technologies during the pandemic.

LinkedIn 128