Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

FEBRUARY 26, 2021

This month, get to know our creative and talented Account Manager (and also our Employee of the Year 2020), Victoria! I started out studying journalism at university, I did a string of interning at publishing houses and magazines before eventually making the leap to the dark side of PR (haha!). Time flies….

Meeting 62

Meeting Fashion Film Creativity 62

Buzzstream

JULY 29, 2020

With PRs vying for the media’s attention, you have to be creative to stand out. . It’s undeniable that PR professionals need to be achi evement-striving in order to find a place for their content in the ever-changing, fast-paced world of news journalism. Challenge convention and be creative. . Achievement Striving / Driven.

Publicity 119

Publicity Digital PR Creativity Education 119

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. So, what does it take to create an effective ad?

Sports 113

Sports Advertising Advertising Survey 113

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 96

Technology Ethics Tools Creativity 96

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. The rise of “good news journalism” presents another opportunity for media outreach. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Encourage others to think creatively.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Our creative director Alex Hartman joined me for the press days at Motor Bella. How long have you been in journalism and how did you get started? Finish this sentence: If I am not reporting, I am ….

Meeting 79

Meeting Automotive Media Technology 79

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Maxim Behar

NOVEMBER 23, 2020

The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. In fact, I've been doing this for at least 40 years - first in journalism and then in business. And this will not be because advertising agencies are bad, or colleagues there are not creative.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. I remember walking over to Weimer Hall at the University of Florida College of Journalism and Communication, and I sat down in my first lecture hall in the principles of public relations course. BIG ANNOUNCEMENT.

Case Study 60

Case Study Creativity Study Course 60

Solo PR Pro

AUGUST 2, 2022

Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. ” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them. I teach it twice a year. That was an excused absence.

Education 107

Education Course Nonprofit Resources 107

PR 20/20

APRIL 1, 2021

Scripps School of Journalism spring quarter of my junior year. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. Raised a $1M seed round in fall 2020. The Rate of Change is Accelerating. social media).

Education 52

Education Marketing Conference Agriculture 52

OnePitch

APRIL 14, 2022

There are a few that stand out, but what’s top of mind is a pitch from 2020 that was a result of a survey we conducted for a healthIT client all about patients and telehealth – what consumers like about telehealth, if they wanted their healthcare provider to utilize telehealth moving forward, etc. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. Let’s make 2020 the best year yet! So, what is next for the new decade? Stay tuned!

Social Media 56

Social Media Conference Travel Internal 56

Maxim Behar

JANUARY 24, 2022

Even with so much success, he decided to resign from the post of Managing Editor remembering what Sir Winston Churchill said, “you can achieve a lot with the journalism, but you should know exactly when to quit.” Clients have become sensitive and quick towards creative involvement and decision-making.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PR 20/20

FEBRUARY 6, 2020

Entering 2020, there were 800,000 active podcasts. Where to start: 224: 8 Big Content Marketing Predictions for 2020. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Based on the title of this post, you know how: Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Local news and indy journalism more trusted. “I

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 26, 2023

There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. AI will continue to have a profound impact on creative and marketing fields, including PR. PR agencies and PR departments will be compelled to deliver more with less.

Writing 194

Writing Communications Marketing B2B 194

Mark My Words

JANUARY 24, 2022

A choir of 60 singers, all hired in Las Vegas, had passed auditions on January 5 to participate in a ‘Skyfall’ opening number, according to The Las Vegas Review-Journal. The record was set December 13, 2020, with 2,025 patients. The original call was for 100 singers, but only 60 could show up.

Hotels 60

Hotels Travel Instagram Airlines 60

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice.

Privacy 124

Privacy Google Advertising Advertising 124

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? For example, in June 2020, we published a news release about a study on the linkage of hospital and other records predicting both fatal and nonfatal opioid overdoses. 1 ranking in the latest U.S. News & World Report rankings for U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023. Source: State of PR and Journalism Salaries 2023 by Muck Rack. click image for higher resolution) 5.

Software 124

Software Pitching Ethics Privacy 124

Maxim Behar

JANUARY 31, 2024

Even recently made his debut in the US hip-hop and rap scene with a smashing hit called “PR We Are” which seems to be the first very song written and reached global charts about this so creative business. “ has emerged as a standard-bearer for precision in Public Relations, synonymous with innovation and creativity.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. The PRCA Census for 2020 showed 12% non White professionals in the industry. Code § 230 - Protection for private blocking and screening of offensive material , Cornell Law School, Accessed 14 March 2020. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Maxim Behar

MAY 12, 2021

is a benchmark of high precision in the Public Relations business courtesy of its high level of innovation and creativity. Maxim too was awarded the Best PR professional in Europe in 2020. Maxim too was awarded the Best PR professional in Europe in 2020. Today, M3 Communications Group, Inc.

Leadership 52

Leadership Groups Journalism Hotels 52

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. Photo courtesy of Unsplash. What a year! PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 24, 2019

but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up. Most people find independent journalism and earned media to be the most credible source of information. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Victorious PR

FEBRUARY 22, 2023

I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. and Wall Street Journal just BEGGING us for a quote from a small business owner just like you! She is one of the most creative people on the team, with a heart of gold — and a masters in psychology to boot!

Publicity 52

Publicity Video Pitching Google 52

Maxim Behar

MAY 18, 2023

Maxim has seen the communication world evolve from hard-hitting journalism into the current global digital melting pot it has become today. As the Founder and CEO of M3 Communications Group, Inc., His work and workstyle have changed a lot in the past decade and now it is changing even every day.

Ethics 52

Ethics Internal International Groups 52

Stephen Waddington

DECEMBER 15, 2021

million fake accounts between October and December 2020. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. Home comnforts and office politics The proportion of people working from home due to COVID-19 doubled in 2020 although it remains a minority.

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening.

Healthcare 78

Healthcare Storytelling Communications Local 78