Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. Most of us were in complete lockdown in October, 2020. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. Hard to think that far ahead. What will be different in October, 2021?

Pitching 130

Pitching Nonprofit Financial Insurance 130

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels. The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused.

Social Media 120

Social Media Media Comparison Guidelines 120

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Please come and join us.

Media 83

Media Crisis YouTube Television 83

Konnect Agency

OCTOBER 27, 2020

We’ve been hearing it over and over again, 2020 was a wild ride with twists and turns along the way that none of us could have ever predicted. Holiday traditions will look different in 2020. People have gotten more creative and experienced in the kitchen. Food consumption will look different this holiday season.

Strategy 52

Strategy Brand Branding Retail 52

Prohibition

MARCH 16, 2020

ameliawbrown) on Feb 5, 2020 at 11:50pm PST. A post shared by Hannah Briggs (@hannah_briggs) on Jan 30, 2020 at 11:06am PST. Northern Blogger (@rhiannaoliviab) on Jan 24, 2020 at 8:22am PST. Yorkshire Blogger (@_paigeeliza) on Feb 29, 2020 at 8:03am PST. thisisjules) on Feb 5, 2020 at 12:35pm PST.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

A post shared by AmeliaWB (@ameliawbrown) on Feb 5, 2020 at 11:50pm PST. A post shared by Hannah Briggs (@hannah_briggs) on Jan 30, 2020 at 11:06am PST. A post shared by Rhi Northern Blogger (@rhiannaoliviab) on Jan 24, 2020 at 8:22am PST. Yorkshire Blogger (@_paigeeliza) on Feb 29, 2020 at 8:03am PST.

Fashion 62

Fashion Instagram Travel Trends 62

Maxim Behar

JANUARY 3, 2021

Of course – self-publishing in the modern world is also common practice, but I predict that in the next decade big publishing house will have their strong impact into the creative process and readers will trust them a lot. It could be the first-ever book in the world first published on Social media and then printed.

Local 52

Local Writing Social Media Interviews 52

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Maxim Behar

NOVEMBER 23, 2020

The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. But I want to put aside the business part and look at the creative part.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” In 2021 it went on a $100 million buying spree: In June, it made a $24.5

Software 78

Software Case Study Technology Tools 78

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 48

Media Relations Media Social Media Content Marketing 48

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Yes please.

Trends 59

Trends How To Retail Google 59

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. In March 2020, digital newsroom designer pr.co There’s no reason to stress about typos that were printed on 100 physical copies of materials. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. For most of 2020, b2b software has had about twice as much interest. ” In Q1 of 2020, new leads increased 115 percent year-over-year.

B2B 85

B2B Content Marketing Trends Marketing 85

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. How would you recommend graduates from the class of 2020 get hired and get ahead? I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). The recruitment market is tough. Seriously. We recently recruited.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023. This enables “users to complement posts with royalty-free images generated directly in the Meltwater app.”

Software 124

Software Pitching Ethics Privacy 124

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the height of the pandemic, this daily report often had at least 25–40 entries, consisting of print, online and broadcast mentions. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Get creative with compliance.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To CSR Is a Popular Use Case That Often Lacks Creativity. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Like Hippocrates said, medicine is an art and a science.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To CSR Is a Popular Use Case That Often Lacks Creativity. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. looks in her BrightonSEO 2020 talk, below, too. It forces you to get creative and can open up possibilities you would never have considered had you rushed it. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

Stephen Waddington

DECEMBER 15, 2021

million fake accounts between October and December 2020. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. Home comnforts and office politics The proportion of people working from home due to COVID-19 doubled in 2020 although it remains a minority.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

MAY 5, 2016

Along the same lines, many brands have chosen to announce their rosters first via social media as a soft launch and have held their campaign creative and activation plans for a bigger, more formal PR play at a later date. What unique opportunities does an Olympic year present to those of us who work in PR?

Sports 60

Sports Pitching Print Local 60