Critical Mention

DECEMBER 6, 2019

An increased focus on visual social content will continue in 2020, because it remains relevant to this generation’s internet users. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Organize Your Email Campaigns.

Strategy 83

Strategy Communications Marketing Social Media 83

Konnect Agency

JULY 23, 2020

Navigating social media, let alone the world in 2020 is no easy task. Below are our top recommendations for maintaining an appropriate brand presence in 2020. Advertising is another content source that needs to be monitored closely. Brands and influencers alike have had to get extremely creative to create these assets.

Social Media 52

Social Media Media Creativity Advertising 52

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Evergreen content that will be relevant for months to come. Overlooking Facebook . But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Spend Survey by Gartner. Budgets fell modestly this year from 11.2%

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. 1) Statistics on the Super Bowl audience and advertising. What does an advertisement in this year’s Super Bowl (54) cost? That’s the theme for this week’s Unscripted Marketing Links (UML). According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. This was up from 50% in 2020.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

FEBRUARY 18, 2021

TikTok, yet again, made another bold move within the world of social media marketing as they announced their first ever global partnership with creative transformation company, WPP. This nifty partnership will allow WPP agencies such as MediaCom, Ogilvy and Wavemaker to gain early access to advertising products in development.

Social Media 118

Social Media Trends Media YouTube 118

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. Digital media is booming. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. This divergence has become increasingly apparent in recent years.

Brand 89

Brand Branding Marketing Ethics 89

Stephen Waddington

JUNE 29, 2021

This is likely to be most applicable to agencies in the creative and professional services sector. It published a report on Research and Development Tax Credits Statistics in September 2020. This category includes public relations and communications firms, advertising, and media agencies.

Agency 171

Agency Enterprise Software Financial 171

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. The pivot to short-form video content has created a shift in the way audiences are engaged on various social platforms.

Video 98

Video Agency Strategy Marketing 98

PRSay

JANUARY 9, 2018

I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. Replacing you is the in-demand specialist — the creative, the strategic planner, the content specialist, the business strategist.

Measurement 124

Measurement Creativity Analytics Groups 124

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Creative skills (26%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Communications Conversations

JANUARY 28, 2021

Seems like a stretch, I know, but man, it would be creative, on trend and a big differentiator (and would get people liking, commenting and sharing!). #2 We know, based on 2020, that nostalgia is trending. You’re definitely going to see more companies featuring diversity in their people images in 2021–mostly in advertising.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Karen Freberg

FEBRUARY 8, 2021

Okay, you may be thinking of the Super Bowl, but in reality, I am talking about the campaigns and advertisements that were being executed around the big game. GM had a commercial advertising their new electric car, while making fun of Norway. It’s creative. Responses and more happening on social. Social FIRST approach.

Social Media 104

Social Media Trends Media Reddit 104

NewsWhip

SEPTEMBER 1, 2022

The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention. We wanted to see if we could find a way for communications and PR specialists to steal a march through some data-informed insight.

Brand 78

Brand Branding Data Viral 78

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. Kevin Akeroyd left in 2020 and was succeeded by Abel Clark , who departed about this time last year in March 2020. Anyone that fills up their tank is a captive audience.

Software 126

Software Analytics Technology Video 126

PRSay

MAY 10, 2018

With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Guidelines plus creative freedom. Let influencers be creative. There’s much ado about influencer marketing these days. Take that, Snapchat!

Brand 126

Brand Branding Guidelines Creativity 126

PR 20/20

JANUARY 14, 2021

That’s why we decided to help you navigate the marketplace with our favorite martechs from 2020. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. Asana : We decided in 2020 that it was time to get more granular with project management.

Technology 65

Technology Marketing Tools Google 65

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart. The top of the funnel is filled by PR.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

FEBRUARY 15, 2020

That’s according to the State of Branding Report 2020 by Bynder. 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. Increasing traffic and boosting conversion rates are the main priorities for marketers” in 2020. 11% said emerging channels. Tech skills gap persists.

Study 78

Study Marketing Brand Branding 78

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster.

Social Media 62

Social Media Trends Consumer Video 62

Prohibition

FEBRUARY 25, 2021

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience. It turns out, Bruce Springsteen was pulled over in November 2020 and got charged with DWI, reckless driving and consuming alcohol in a closed area. Our work is creative, engaging and delivers real ROI.

Crisis 62

Crisis Marketing How To Advertising 62

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. The pressure has been on for sales in most businesses to close deals. But, yes, it is time for great content marketing to shine.”

Content Marketing 116

Content Marketing Marketing Advertising Advertising 116

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. What are agency partnerships? At first, it was great.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. Read more: Is Creativity a Skill or Talent?

Survey 104

Survey Marketing B2B Content Marketing 104

wiredPRworks

JUNE 10, 2020

But, 2020 is different. One 2020 upgrade: attendees can post audio and video comments using the Yappa Commenting Tool, which could be a cool add-on to other virtual events and conference meetings. Here’s the Summer Game Event Schedule: All E3 2020 Replacement Conference Times. Disclosure: My two boys are skateboarders.

Video 52

Video Local Tools Conference 52

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster.

Trends 62

Trends Social Media Consumer Video 62

Konnect Agency

SEPTEMBER 2, 2020

Brands need to continue to adapt, be creative, but also remember that their true and loyal consumers that have stuck around for the long haul have stuck around due to their authenticity. According to market research from Twitter, 64 percent of respondents said brands should continue advertising products as normal in COVID-19.

Strategy 52

Strategy Brand Branding How To 52

Maxim Behar

JANUARY 3, 2021

Of course – self-publishing in the modern world is also common practice, but I predict that in the next decade big publishing house will have their strong impact into the creative process and readers will trust them a lot. 25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc.

Local 52

Local Writing Social Media Interviews 52

Waxing UnLyrical

DECEMBER 4, 2018

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Image by ElisaRiva via Pixabay, CC0 Creative Commons.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. The second part of the title of the book focuses on creative innovations to evidence-based practices. We are looking at the book being available in August 2020. BIG ANNOUNCEMENT. Thanks and have a great day!

Case Study 60

Case Study Creativity Study Course 60