Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. This may be complementary product or service vendors, editors at niche publications, bloggers, or others.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” PR is thriving, but what about “public relations” — as a name? ” Who, me, a publicist?

Publicity 245

Publicity Public Affairs Agency Corporate 245

5W PR

MAY 27, 2022

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital.

Trends 407

Trends Communications Employee Corporate 407

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. We will also be hosting a webinar on the topic on June 25th, 2020.

Strategy 418

Strategy Media Advertising Advertising 418

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service broadcasting is failing to pick up the shortfall. Here are the headlines. Happy New Year.

Government 103

Government Education Print Ethics 103

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Let’s look at some macro trends first: With the imminent COVID-19 vaccine distribution to the general public, it is likely that the lockdowns will stop, stability will return, and the economy will start to recover. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

Barokas

DECEMBER 19, 2019

The study also claimed the landscape is becoming more fragmented across topics, tiers and formats, and contributions to blogs, trade publications and other non-mass audience outlets increased by 26 percent. This year, internal communications will get more love and attention, with the goal of establishing a consistent message among employees.

Marketing 78

Marketing Employee Trends Study 78

Reputation Us

JANUARY 13, 2020

2020 will be a wild ride! 2020 REPUTATION “EMERGENCY PREPARATION KIT”. Yes, it is possible to protect your company from the unknown tremors of 2020 with appropriate foresight and proper planning. The plan also reviews and revises your internal policies and procedures on how to identify, report and act during a crisis.

Reputation 60

Reputation Crisis Insurance Insurance 60

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Welcome to the second half of 2020! Give our services a try.

Technology 122

Technology Publicity Software Print 122

MaccaPR

OCTOBER 29, 2019

As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. Whether it’s a customer survey, developing an ambassador program or sourcing a third-party survey, data will enhance the story you’re telling in 2020, especially with the news media. We start to ask, “What strategies worked this year?” Data isn’t new.

Brand 90

Brand Branding Marketing Enterprise 90

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. However, there has been a decline in this number by about 70% in 2020.

Marketing 106

Marketing Newspapers Print Local 106

Landis PR

NOVEMBER 13, 2023

By Makenzi Jordan Rodriguez Photo courtesy of Pixabay In a world where environmental consciousness is paramount, consumers seek sustainable products and services and prioritize businesses that share this value. Sustainability is a key business practice that prioritizes meeting evolving consumer expectations and regulations.

Trends 64

Trends Ethics Journalism Consumer 64

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 71

Crisis Government Social Media Reputation 71

Stern + Associates

NOVEMBER 13, 2023

Obviously, companies cannot and perhaps should not take a public stance on every issue. Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 116

Trends Communications Conference Leadership 116

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 62

Crisis Government Social Media Reputation 62

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy.

Wireless 78

Wireless Consumer Creativity Marketing 78

PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. Among them, do brands have a responsibility to develop a public political strategy? In addition, 57% of consumers surveyed say they are more loyal to brands that commit to addressing social inequities.

Brand 135

Brand Branding Nonprofit Government 135

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Importance of Branding in 2020. It becomes the same as the desired result in the mind of the consumer. Those people are wrong.

Brand 109

Brand Branding Publicity Consumer 109

PRSay

JULY 1, 2020

However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder.

Measurement 170

Measurement Communications Banking Survey 170

Stephen Waddington

SEPTEMBER 29, 2021

That data is from the 2020 PRCA Census. Why is the public relations industry not representative of the organisations or the public that it serves? Why is public relations conflated with media relations? Why is the press release the primary form of content for public relations? Another history lesson.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

JANUARY 5, 2021

Meltwater quietly goes public. Meltwater went public on a Swedish stock exchange last month (Euronext Growth Oslo: MWTR ). Going public gives us access to its historical financials, which I’ve long wondered about. The event for the company’s public debut was held virtually, which was par for the course in 2020.

Pitching 148

Pitching YouTube Community Company 148

5W PR

MARCH 26, 2020

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them.

Technology 88

Technology Industry Consumer Brand 88

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency.

Meeting 97

Meeting Handbook Newspapers Government 97

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Michelle Garrett | Garrett Public Relations. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. Marketing be nimble.

Marketing 167

Marketing Employee Content Marketing Training 167

PRSay

OCTOBER 28, 2020

After her keynote speech at PRSA’s ICON 2020 virtual conference today, author Nina Jankowicz, disinformation fellow at the Wilson Center in Washington, D.C., The International Fact-Checking Network has created a code of principles for fact-checking. John Elsasser is the publications director at PRSA. He joined PRSA in 1994.

Internal 120

Internal International Conference Fashion 120

Ethical Voices

OCTOBER 16, 2023

I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020. That’s how I ended up here.

Ethics 80

Ethics Data Crisis Apparel 80

PRSay

AUGUST 25, 2020

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

Community 170

Community Brand Branding Advertising 170

Stephen Waddington

NOVEMBER 1, 2021

Public relations must take responsibility for its role in the climate crisis. The public relations industry is falling over itself to help businesses get to grips with the climate crisis. Agency initiatives and new roles appear daily in industry publications. This is the carbon bandwagon. It’s plainly wrong.

Government 131

Government System Crisis Corporate 131

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. Internal comms takes center comms stage in hybrid work.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. After a year of disruption, division, and a whole lot of headshaking, the public and journalists alike are hungry for positive news.

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Keep an eye on their webinar announcement for registration details.

Survey 117

Survey Measurement Public Affairs Storytelling 117

NewsWhip

MARCH 25, 2020

Facebook engagements to web articles about coronavirus, Trump, and Biden in 2020. This lines up well with the Times’ report that “as of Thursday, more than half the articles being consumed on Facebook in the United States were related to the coronavirus, according to an internal report obtained by The New York Times.”

Facebook 174

Facebook Crisis Report Data 174

Landis PR

OCTOBER 11, 2021

Before you begin publicizing an event, you need to align marketing, sales and PR goals. This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. . What about promoting events for your company or client?

Local 98

Local Newspapers Sports Video 98

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” This selective representation can reinforce pre-existing beliefs among audiences, contributing to the polarization of public opinion. Source: Digital Journalism 1 Ling, R.

Media 52

Media eBook Viral Construction 52