Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

Leadership 191

Leadership B2B Marketing Study 191

PR in High Definition

DECEMBER 17, 2020

I don’t think I’m wrong in thinking that many of us are very much looking forward to saying farewell, au revoir and auf wiedersehen to 2020. If anything, the whirlwind of 2020 got us talking, debating and sharing so much more, with lots of great new ideas and reflections in the comms space. Do company values add value?

Reputation 133

Reputation Creativity Crisis Employee 133

Deirdre Breakenridge

JANUARY 2, 2020

Happy 2020, friends! Today, as a result of this reflection and realizing my research had uncovered a new Mode of Operation or communication model, I’m focusing on a FEEL roadmap in 2020; adding FEEL to all of my communications. In 2020, I’m on my way to FEEL Mastery, which is the highest range of scores you can achieve.

Exercises 204

Exercises Video Interviews Communications 204

Agility PR Solutions

JANUARY 12, 2020

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. The post 2020 media training—10 tips for developing effective spokespersons appeared first on Agility PR Solutions.

Media Training 120

Media Training Training Media Print 120

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? And for many, transparency isn’t just about sharing your company’s views on social issues.

System 157

System Community Social Media Employee 157

Agility PR Solutions

FEBRUARY 15, 2021

Among the many things that stood out during an extraordinary 2020 were the businesses that took a public stance on a host of social issues. We saw organizations large and small step in to fill a leadership void with their voices and actions in response to the year’s many societal challenges—the COVID-19 response; calls for […].

Company 100

Company Leadership Publicity Analysis 100

PRSay

APRIL 5, 2021

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. That is not realistic, however, for many companies.

Report 173

Report Company Government Conference 173

5W PR

JANUARY 13, 2020

In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. The first place to start is an honest assessment of how well the entire company is in tune with marketing’s digital marketing strategy. In many companies, staff wear several hats. ANNUAL CHECK UP.

Marketing 78

Marketing Comparison Video Survey 78

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. New speaking opportunities will open in 2020. COVID-19 has crippled some industries, and it’s had an indirect effect on many others.

Conference 284

Conference How To Trade Shows Leadership 284

PRSay

SEPTEMBER 21, 2020

Carolynn Johnson is a fan of the ICON 2020 theme — “Strategic Communications: Navigating a World Disrupted.”. “I Right now, look where unchecked, unbalanced repetitiveness has gotten us,” says Johnson, CEO of DiversityInc , a data, consulting and strategic advisory company. What does this disruption look like to you in 2020?

System 157

System Conference Exercises Resources 157

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Does your company prefer to sponsor projects that focus on STEM, literacy, or food insecurity?

Company 156

Company Nonprofit Apparel Local 156

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

PRSay

SEPTEMBER 28, 2020

What does this disruption look like to you in 2020? It’s a private company, and they have their own First Amendment right to decide what content they want on their platforms. What are some considerations for communicators at these companies/organizations when an employee causes a stir with a social media post?

Communications 148

Communications Employee Government Nonprofit 148

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165

Barokas

JANUARY 15, 2020

Young startups struggle to explain their company and product in terms that resonate with the outside world. Meanwhile, as the business marches on and countless hours are spent in meetings designed to help the company define its message, the audience is left trying to figure things out on its own. These include: What are we?

Communications 78

Communications Groups Analysis Engineering 78

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . One of the big trends of 2020 was a shift to virtual events, primarily on Zoom. In PR, we believe that securing speaking events for executives is a strong way to promote thought leadership and position clients as industry leaders.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Executive Thought Leadership According to Forbes , thought leadership has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

NOVEMBER 10, 2020

Current job title : Chief Communications Officer, Alyeska Pipeline Service Company. You served in a variety of key volunteer leadership roles for PRSA, including as president of the Alaska Chapter. How do you describe your leadership style? What’s the best leadership advice you’ve ever received?

Meeting 152

Meeting Leadership Energy Ethics 152

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

MARCH 14, 2023

Americans are experiencing more problems with products and services than ever before, and their complaints to companies are becoming more belligerent and uncivil, new research from Arizona State University’s W. The percentage of customers seeking revenge for product or service problems has tripled since 2020.

Survey 78

Survey Leadership Social Media Study 78

PRSay

APRIL 7, 2020

Edelman’s 2020 Trust Barometer, published on Jan. Forty-eight percent of respondents prefer to receive employer updates on the coronavirus via email or newsletters, followed by posts on company websites (33 percent) and phone/video conferences (23 percent). Employees expect frequent updates.

Crisis 149

Crisis Company Communications Government 149

PRSay

FEBRUARY 23, 2024

Once you determine how far you want to commute from where you live (or if you want to work remotely), then conduct extensive research on every company in that region and identify and rank your top 20 targets. Ranking these companies will help you prioritize so that you invest more time in prospecting your top-five targets.

How To 176

How To Employee Nonprofit Technology 176

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? Obviously, companies cannot and perhaps should not take a public stance on every issue. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 116

Trends Communications Conference Leadership 116

Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. And it’s 2020, so I get a pass on cussing. I’ve written often about the evolution of PR here. It doesn’t mean anything. Comments from our Team.

Leadership 282

Leadership Social Media Trends Facebook 282

PRSay

OCTOBER 16, 2020

which is one of many companies giving employees time off to vote. Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co.,

Communications 201

Communications Nonprofit Employee Local 201

PRSay

NOVEMBER 30, 2021

Like many other groups, the pandemic got in the way of what we’d always done so we took our 2020 conference virtual, successfully connecting and keeping the best parts of what CAPRSA is going strong until we could be together again. The theme — “Hitting a High Note in 2021… and Beyond” — struck the right chord.

Agency 86

Agency Leadership Conference Groups 86

PRSay

OCTOBER 8, 2020

The events of 2020 have profoundly impacted all of our lives, from the COVID-19 pandemic to global protests calling for racial justice. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. Photo credit: kolett.

Education 211

Education Writing Leadership Resources 211

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Yet the need here is not mere public relations messaging, but leadership and action. ” Increasingly, Americans expect companies to act on those issues they can impact. Where individual governments have failed, some companies have taken action. ” 2020 Brings A Leadership Test.

Leadership 156

Leadership Corporate Energy Government 156

Sword and the Script

MAY 12, 2020

As companies get older, they accumulate, announcements, transactions and history. It makes a nice checklist for any organization – not just tech vendors – to review periodically and see you could make it easier for a third party to cover your company. >>> Some of this is a natural outgrowth of age.

Company 99

Company Survey Pitching Report 99

ImPRessions - Crenshaw Communications

APRIL 1, 2021

Pretty impressive for an app that started only a year ago in March of 2020. ” Clubhouse can drive PR thought leadership potential for PR. For B2B tech clients in particular, thought leadership drives the right kind of visibility and is a big part of many successful PR campaigns. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. Does it include thought leadership? A new decade is upon us. And now, here we are. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Executive Thought Leadership. According to Forbes , thought leadership has never been more important.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

MARCH 4, 2022

This also marks the third consecutive year a Critical Mention executive has made the list, with CEO and President Don Yount having made the list in 2020. Padhye was promoted to CTO in 2020 in recognition of his contributions to the Critical Mention platform since joining the team in 2013.

YouTube 137

YouTube Engineering Technology Instagram 137

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. In spring 2020, event producers raced to convince attendees and sponsors of the value of online experiences. Virtual events don’t mean you can’t network.

Conference 310

Conference Trade Shows Technology Video 310

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?

Marketing 65

Marketing Survey Study B2B 65

PRSay

JULY 1, 2022

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. million in 2020, according to Pew Research Center. million in 1974 to 24.3

Handbook 190

Handbook Publicity Newspapers Television 190

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170