Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. The order of precedents of these methods is very similar to the last time this question was asked in 2020.

Survey 130

Survey Communications Measurement Internal 130

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018.

Healthcare 131

Healthcare Privacy Print Community 131

PRSay

MAY 4, 2022

These sessions have featured a sign-language interpreter since their inception in 2020.) The family owns a fishing business and its members are leaders of their community. The latest in PRSA’s “ Diverse Dialogues ” series marked National Deaf History Month. Deaf people like us are part of society.

Film 155

Film Communications Media Interviews 155

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. I’d love to hear your thoughts.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Onclusive

AUGUST 9, 2021

Crisis Communications. There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Multimedia Development & Visual Storytelling. Social Media & Community Management.

Training 370

Training Media Training Reputation Crisis Communications 370

NewsWhip

FEBRUARY 19, 2020

It seems that these efforts are covered in the media when things go horribly wrong or are counterproductive in the very communities they’re trying to reach. 2020 isn’t off to the best start either. Most engaged stories covering diversity trainings in 2020. Most engaged stories covering diversity trainings in 2019.

Training 97

Training Brand Branding Fashion 97

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. A captivating and powerful storyteller , one of Friedman’s central messages is that prejudice coupled with violence destroy both the victim and the victor. found that roughly two-thirds of those surveyed didn’t know how many Jewish people had died.

Survey 62

Survey Groups Storytelling System 62

Solo PR Pro

JANUARY 11, 2022

There’s a whole community of like minded people you can lean on. My primary business goal for 2020 is to find the right balance of client size and number. This is something we’ve helped do for our clients — using storytelling and content to expand awareness of a business and bring in new prospects. 1 business goal for 2022.

Writing 98

Writing Community Storytelling Education 98

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. January of 2020 was when the first reported cases of COVID appeared in the U.S. How do we navigate ongoing changes in healthcare communications? Embrace storytelling.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media . This was up from 50% in 2020.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.

Survey 95

Survey Industry Leadership Study 95

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. Today, it’s a vaccination site. We remember stories.

Crisis 86

Crisis Employee Trade Shows Local 86

Communications Conversations

DECEMBER 5, 2019

As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships. But one thing that ties into so many of my upcoming projects is storytelling.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Solo PR Pro

JANUARY 11, 2021

There’s a whole community of like minded people you can lean on. When in-person touchpoints were suddenly at a minimum, the strategic communicators stepped up and helped brands break-through the Zoom screen with the right word and at the right time to keep brands top-of-mind. PR is the storyteller of the organization.

Industry 79

Industry Print Ethics Internal 79

NewsWhip

JULY 29, 2020

To identify these publishers, we looked at the top publishers in English overall for Q2 of 2020, and used that to identify the ten most engaged local publishers. Overall, it is obvious that telling stories of people and their interaction with their communities tends to be the most engaging type of content for local publishers.

Local 88

Local Comparison Trends Television 88

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Waxing UnLyrical

DECEMBER 28, 2019

My three words are still my roadmap for 2020. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. Three New Year’s resolutions to help you start 2020 off on a really strong Social PR note. So there you have it.

Exercises 62

Exercises Measurement Enterprise Technology 62

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JANUARY 14, 2020

By 2020, some 87% of all vehicles in the U.S. She’s a former colleague and friend and currently heads communications for the Auto Care Association. She’s my guest on this first edition of the Off Script Q&A series of 2020. 2) What are the key communications challenges facing the organization? Image credit: Pixabay.

Marketing 79

Marketing Data Wireless Industry 79

Mark My Words

JANUARY 14, 2021

The final organisation is chef José Andrés’s World Central Kitchen, which is building four community relief centres in regions affected by hunger, starting in Dominica and Puerto Rico. ‘It’s a place where compassion matters, communities gather, and storytelling is the engine.

Technology 60

Technology Community Crisis Fashion 60

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Content will move to new (and old) channels. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Top tactics in PR and comms.

Survey 119

Survey Measurement Public Affairs Storytelling 119

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Ageism is getting old. Long on experience” used to be a badge of honor.

Corporate 274

Corporate Leadership Advertising Advertising 274

Karen Freberg

JUNE 24, 2019

The past week, I was able to serve in a variety of different capacities as a moderator, chair, speaker, event planner, content creator, storyteller, and much more! This event sparked not only great friendships and community, but it really did spark a movement. It was truly a wonderful professional experience for me.

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. The addition of Meltwater and Cision marks the third partnership I’ve observed in 2020 for TVEyes. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. The PR Tech Sum typically runs on the first Tuesday of every month.

Pitching 78

Pitching Instagram Survey Data 78

Konnect Agency

FEBRUARY 26, 2021

2020 was a major year for Taylor, having written, recorded and released two studio albums while in quarantine, filming and releasing a Disney+ documentary and re-recording her old masters. We recommend that you re-use and repurpose your content for different moments of consumption for your community. A Holistic Campaign is Key.

Brand 52

Brand Branding Marketing Storytelling 52

Stern + Associates

FEBRUARY 9, 2023

Howard’s examples from her own leadership journey uplift leaders and high potentials alike by emphasizing the importance of having the courage to innovate, engage with a diverse team and make and learn from mistakes – which she explains in-depth in her bestselling audiobook, “ Sex, Race and Robots: How to Be Human i n the Age of AI” (2020).

Engineering 62

Engineering Biotechnology Leadership Technology 62

Sword and the Script

DECEMBER 28, 2022

billion in 2020. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Effective storytelling improves valuations. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”.

B2B 116

B2B Marketing Survey Software 116

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. Communicating Your Brand to Diverse Audiences. How culturally fluent is your brand? Efosa Ojomo.

Leadership 62

Leadership Policies Engineering Technology 62

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities.

Trends 52

Trends Trade Shows Agency Communications 52

PRSay

FEBRUARY 4, 2021

However, in 2020, citing concerns over access to user data, the Trump administration deemed the Chinese-owned app a national security threat and sought to force a sale of its U.S. In October 2020, Ocean Spray received an unexpected boost from a user-generated TikTok video. We embrace storytelling and silliness.”. After its U.S.

Brand 176

Brand Branding Film Viral 176

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020.

Healthcare 52

Healthcare Content Marketing Industry Trends 52