Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

5W PR

JANUARY 16, 2020

So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Welcome to the second half of 2020! Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>>

Technology 125

Technology Publicity Software Print 125

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

JANUARY 30, 2020

The importance of health and well-being, both physical and mental, seems to be at the forefront of conversation on social media and in the news. However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Liquid I.V., Align with a cause.

Brand 157

Brand Branding Marketing Sports 157

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. In spring 2020, event producers raced to convince attendees and sponsors of the value of online experiences. But at least we’re not conference organizers!

Conference 310

Conference Trade Shows Technology Video 310

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? From 2016 to 2020, revenue from influencer marketing leapt from $1.7 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

Onclusive

JUNE 24, 2020

Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself.

Strategy 418

Strategy Media Advertising Advertising 418

PRSay

FEBRUARY 23, 2024

Develop your personal brand. More than ever, your personal brand, including your brand narrative, will be more important in achieving job-search success. Just like Google, Amazon and Nike, your brand needs a compelling storyline. Target your job searches. They all provide value.

How To 176

How To Employee Nonprofit Technology 176

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us.

Travel 91

Travel Trends Tourism Transportation 91

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 5-8, 2022, with Media Days Jan. Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event.

Technology 87

Technology Automotive Trade Shows Hotels 87

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Critical Mention

JANUARY 24, 2020

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. As the news sharing spreads, earned media’s relevance and value continues to grow. Top Ways the Media Impacts Politics with Online News.

Radio 101

Radio Media Television Social Media 101

Critical Mention

JANUARY 29, 2021

percent contraction in global GDP in 2020 due to the pandemic. With terms like “work from home” and “social distancing” going mainstream, and person-to-person interactions becoming increasingly rare, businesses changing course to adopt digital strategies are likely to fare well. World Bank forecasts a 5.2 billion in 2019 to USD 22.3

Brand 135

Brand Branding How To Radio 135

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. That’s why we decided to help you navigate the marketplace with our favorite martechs from 2020. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. As attention spans wane and distrust of social media grows, how can PR professionals credibly communicate complex issues to the public? Nina Jankowicz has made a career out of misinformation — but in a positive way. No, not necessarily.

Communications 174

Communications Government Viral Radio 174

PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. “We

SEO 135

SEO Television Measurement Google 135

Contently - Strategy

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? Google has reportedly been rolling out this shift for years.

Content Marketing 111

Content Marketing Privacy Marketing Google 111

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. New equipment, formats and expectations are laying the foundation for mini-revolutions across business and the media. We’ve already started to see the first indications of where things are going.

Video 48

Video Trends Storytelling YouTube 48

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. 11% said emerging channels. 11% said emerging channels. Tech skills gap persists.

Study 78

Study Marketing Brand Branding 78

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Onclusive

JUNE 17, 2020

According to Nielsen, owned media channels are among the most trusted marketing formats. Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources.

Strategy 273

Strategy Media Television Content Marketing 273

Konnect Agency

DECEMBER 23, 2019

Her dedication to our brands sets the standard by which we all operate. Whether it be a new office location or technology. A new hire or emerging brand. A new hire or emerging brand. As we head into a brand new decade, I’m so inspired by this pursuit of progress. But always in the way that is meant to be.

Leadership 52

Leadership Agency Blogging Course 52

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 147

Analysis Tools Software SMB 147

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The company was acquired by the SEO tool SEMrush in late 2020. PRgloo social media. Now with the variants, it’s like déjà vu.

Software 90

Software Print Tools SEO 90

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Brands will need to become more human. Social media : All social media marketing ran through HubSpot. The Results: From a Pilot Blog to a Global Media Brand.

Case Study 92

Case Study Study Brand Branding 92

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. Brands should prioritize events and experiences, especially pop-up interactions, if they are looking to engage Gen Zers.”.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. It wound up folding them all under the Onclusive brand. Startup Handraise raises $6.3

Software 133

Software Reddit Technology B2B 133

Critical Mention

OCTOBER 21, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the addition of Podcast Monitoring to its Earned Media Suite. The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts.

Radio 78

Radio YouTube Engineering Technology 78

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Brands taking stands on political or social issues. Communications technology. click image for higher resolution ).

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9

Media 108

Media SEO Analytics Analysis 108

Remote PR Jobs

MAY 26, 2023

As an entrepreneur or business owner, you may have considered hiring a freelance PR professional to help you build your brand and increase your visibility. Will the freelancer be responsible for media outreach, social media management, content creation, or a combination of these services? How do you know who to choose?

Healthcare 187

Healthcare Survey Resources Industry 187

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Crisis Dashboard. Paul Quigley.

Crisis 158

Crisis Reddit Reputation Tools 158