Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Issues in practice 1. Happy New Year. What we do 5.

Government 103

Government Education Print Ethics 103

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? For many, it should mean refocusing on the importance of being open and transparent. Art credit: lilly ma.

System 158

System Community Social Media Employee 158

Sword and the Script

FEBRUARY 23, 2020

These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. — Frank Strong (@Frank_Strong) February 21, 2020. Should brands take a political stand? The very mention drives discussion about ethics, morals, constraints and limitations. How do you measure PR results?

Survey 87

Survey Public Affairs Corporate Trends 87

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020.

Survey 78

Survey Communications Public Affairs Ethics 78

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 105

Communications Ethics Corporate Conference 105

Flack's Revenge

JULY 3, 2019

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand. Some say that brands should express human, relatable qualities. Hindsight is 2020. In a sense it is.

Brand 149

Brand Branding Ethics Company 149

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Members will be able to earn status by actively contributing to the community and then receive branded gifts. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics. Pitch podcasts by noon.

Analysis 147

Analysis Tools Software SMB 147

Contently - Strategy

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? Google has reportedly been rolling out this shift for years.

Content Marketing 107

Content Marketing Privacy Marketing Google 107

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. A commitment to ethics.

Crisis 166

Crisis Ethics Publicity Marketing 166

Landis PR

NOVEMBER 13, 2023

Embracing sustainability is about doing what’s morally correct for the planet, securing your company’s future, attracting customers and investors, and building a timeless brand. By making sustainability a core part of your business strategy – not just window dressing – you’ll see it become a new standard for success.

Trends 64

Trends Ethics Journalism Consumer 64

Sword and the Script

JUNE 30, 2021

Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues. Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 92

Brand Branding Fashion YouTube 92

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? Then you all know what happened in March 2020.

Ethics 80

Ethics Data Crisis Apparel 80

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. The Community Foundation moved from $880 million in assets with annual grant-making of $80 million, and no brand awareness, to $1.2

Telecommunications 198

Telecommunications Community Ethics Financial 198

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. She is the Managing Director of Five in a Boat , an independent strategic communications consultancy.

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

SEPTEMBER 7, 2021

The company was acquired by the SEO tool SEMrush in late 2020. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. The combined company will continue to operate under their current brands until a unified brand is announced later in 2021.” Access Intelligence Plc.

Software 90

Software Print Tools SEO 90

PR in High Definition

APRIL 26, 2021

Airbnb also went ahead with its IPO in December 2020, despite travel restrictions halting huge parts of its business, and the company still managed to see success, passing the market cap of travel giants Booking and Expedia and making it the 10 th best debut in 2020 based on price gain from its IPO. The reputational risk of investing.

Reputation 62

Reputation Ethics Employee Travel 62

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 100

Media Relations Report Industry SEO 100

Stern + Associates

NOVEMBER 2, 2023

It’s no longer optional to be fluent in the language of AI marketing,” explains Lecinski, winner of Kellogg’s 2020-2021 Sidney J. To keep up with today’s competition, Lecinski says it’s vital to truly understand AI’s power and potential. Levy Teaching Award.

Marketing 62

Marketing Privacy Training Strategy 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. We are living in a time when brand loyalty is fleeting at best and customers don’t hesitate to put companies in an unflattering spotlight.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Solo PR Pro

JANUARY 11, 2021

When in-person touchpoints were suddenly at a minimum, the strategic communicators stepped up and helped brands break-through the Zoom screen with the right word and at the right time to keep brands top-of-mind. When people hear “PR”, most think of only media relations. PR is the storyteller of the organization.

Industry 79

Industry Print Ethics Internal 79

Communications Conversations

MAY 14, 2020

But, here’s the question for 2020: Does that rule still hold true today? And, leaders leading with ethics and values vs. an iron fist. On the flip side, LeBron James has emerged as the new brand of NBA champion. They had been in the field for years. They managed budgets in the tens of millions of dollars.

Leadership 88

Leadership Comparison Ethics Industry 88

Mindful Marketing

APRIL 8, 2023

” Among the notable signatories are tech leaders Elon Musk and Steve Wozniak and 2020 presidential candidate Andrew Yang. Either way, the word is very informative for the approach to ethics that should be taken with AI. ” On an even larger scale, Italy recently became the first western nation to ban ChatGPT.

Ethics 93

Ethics Pitching Privacy Technology 93

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Deirdre Breakenridge

JULY 22, 2019

workforce by 2020. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. With all of the media available at your fingertips, if you wanted to get the attention of your customers and constituents, how would you show up and what would you share? But, what does this take?

Social Media 177

Social Media Media Interviews Instagram 177

PR 20/20

JULY 30, 2019

During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple. He warns attendees to prepare data for this high velocity of change because business transformation impacts every part of your brand. Mark Your Calendar: MAICON 2020. We’re already looking forward to MAICON 2020.

Case Study 50

Case Study Privacy Data Technology 50

Buzzstream

JULY 7, 2021

Truliant brought on Inseev Interactive as their link building provider in October, 2020. In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded strategies require a certain degree of brand presence prior to link building. Branded Strategies.

Case Study 113

Case Study Study Strategy Leadership 113

Solo PR Pro

DECEMBER 15, 2020

Considerations to keep in mind when choosing your person: select someone whose ethics, client service mantra and skills match your own. Susan Stoga is the principal and co-founder of Carson Stoga Communications , a firm focused on brand growth and protection, celebrating its 20 th anniversary in 2020. Do a quarterly update.

Crisis 66

Crisis Insurance Insurance Banking 66

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 182

Reputation Privacy Banking Ethics 182

Mindful Marketing

SEPTEMBER 10, 2021

The most likely places to purchase used clothing were traditional thrift stores like Goodwill and Salvation Army (39.4%) , followed by retailers and brands that sell both new and used clothes, such as H&M and Levi’s (33.8%), then consignment stores (22.5%), and finally flea-markets (7.1%). had done so seven or more times.

Fashion 76

Fashion Retail Survey Apparel 76

Mindful Marketing

JANUARY 16, 2022

restaurants have closed since March 2020.” Before considering the ethics of this query, it’s worth noting that Domino’s strategy does seem to be effective marketing. When people consider Domino’s brand, the company wants them to think of food delivery, which the commercial accomplishes.

Local 80

Local Corporate Insurance Insurance 80

PR in High Definition

OCTOBER 26, 2020

If that were the case, brands may as well dismiss platforms like Glassdoor, where negative feedback is common; but they’re not – instead, many brands are working hard to advance their cultures and improve their values to attract top talent and future-proof their operations. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Prowly was acquired by Semrush in 2020, in a move I think could be interesting. Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release.

Software 86

Software Pitching Internal International 86

Sword and the Script

OCTOBER 4, 2022

If a publication puts your logo on its site without mentioning the brand name, you may never see it. billion in 2020 – under his tenure. Here are some interesting posts by or about the PR technology community that stood out to me this month: Tressa Robbins writes about PR ethics for Burrelles. PR tech mentions. Content picks.

Technology 82

Technology Company Analytics Writing 82

Maxim Behar

NOVEMBER 23, 2020

If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83