Remove 2020 Remove Brand Remove Ethics Remove Storytelling
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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

The message continued, “Scribd will begin operating the SlideShare business on September 24, 2020.” I think I could make a case arguing the ethics either way. We dug into this in the 2020 JOTW Communications Survey this year. Communicators are “always” accurate and truthful: Business ethics. “If Accurate and Truthful?

Ethics 99
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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78
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Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

Sword and the Script

Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues. Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020.

Survey 117
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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? Google has reportedly been rolling out this shift for years.

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5 Solo PR Pros Share Their Predictions for the PR Industry in 2021

Solo PR Pro

When in-person touchpoints were suddenly at a minimum, the strategic communicators stepped up and helped brands break-through the Zoom screen with the right word and at the right time to keep brands top-of-mind. PR is the storyteller of the organization. When people hear “PR”, most think of only media relations.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 173
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 188