PRSay

NOVEMBER 16, 2016

Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals.

Privacy 60

Privacy Ethics Mobile Big Data 60

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

PRSay

JULY 26, 2021

A 2019 McKinsey study shows a strong correlation between gender and cultural diversity and an organization’s financial performance. Steven Goldsmith, APR, is director of public relations at Travel + Leisure Co. His career spans 25 years of communications leadership in Fortune 500 companies. in Orlando, Fla.,

Travel 144

Travel Community Employee Government 144

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Michelle Garrett , PR consultant, Garrett Public Relations. 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey. It’s hard to predict.”

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

DECEMBER 21, 2021

Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Several trends that started in 2021 will grow to carry over into 2022.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. But we’re all interested in keeping up with industry trends — and with continuously improving our craft. So the question becomes: What metrics will demonstrate the value of public relations?

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

PRSay

AUGUST 6, 2019

On the professional sports front, the National Hockey League also skated their way into an incubator of Gen Zers in early 2019. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees.

Television 155

Television Instagram Consumer Newspapers 155

wiredPRworks

APRIL 13, 2022

An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands. Chris serves on the AMA Chicago Board of Directors, as Director of Sponsorship since 2019 and is the chapter’s next President-Elect.

Financial 52

Financial Social Media Banking Media 52

Barokas

SEPTEMBER 17, 2018

The last quarter of the year is quickly approaching and that means the wave of predictions stories and 2019 outlook opportunities will start popping up with a vengeance. Hopefully, you will have talked to your clients by now, too, to get their feedback on the most impactful trends they anticipate in the year ahead.

Media 60

Media Trends Pitching Data 60

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The end of the year means recaps and 2019 forecasts that reinforce industry expertise or simply take advantage of holiday news holes. Now’s the time to enlist your best thought leaders to ponder the future and offer insights on the trends that will carry business into the next year.

Retail 136

Retail Creativity Leadership Agency 136

Bianchi Biz Blog

OCTOBER 28, 2021

In comparing attendance from the show’s last two in-person events (2019 and 2020), attendance somewhat consistent, with 175,212 in 2019 and 171,268 in 2020, when COVID-19 was first hitting China. According to CES2021 data, 54% of the conference keynote speakers were female and this trend will likely continue.

Data 75

Data Automotive Transportation Mobile 75

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 38) “Publicity.”. 8) “Consult, coach, teach.”.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018. Build your own audience.

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

FEBRUARY 2, 2019

The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. Going against the trend for longer ads, Unruly also found that shorter ads can be as effective, if not more effective, than longer ads. — ESPN (@espn) January 29, 2019.

Advertising 85

Advertising Advertising B2C Retail 85

Bianchi Biz Blog

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Attending 2019 Railway Interchange in Minneapolis as associate editor for Progressive Railroading magazine. Ultimately though, I decided I liked the idea of being immersed in an industry in a way only trade publications can immerse you.

Meeting 81

Meeting Automotive Media Transportation 81

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. For Fred Cook, director of the USC Center for Public Relations, the onus falls on communicators to keep citizens informed about what’s factual and what isn’t.

Study 123

Study Communications Technology Analytics 123

Sword and the Script

JANUARY 31, 2023

Cision acquires Factmata “Cision has acquired Factmata, a social and news media monitoring startup,” according to BusinessCloud , a UK-based tech publication. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.” as per 18 January 2023 and 135% to the last traded price of NOK 7.67 PR Tech Briefing].

Software 78

Software Case Study Technology Tools 78

Sword and the Script

FEBRUARY 2, 2019

The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. Going against the trend for longer ads, Unruly also found that shorter ads can be as effective, if not more effective, than longer ads. — ESPN (@espn) January 29, 2019.

Advertising 60

Advertising Advertising B2C Retail 60

PRSay

JUNE 5, 2023

I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” As we head into summer, do you have any travel and tourism trends to share?

Storytelling 60

Storytelling Tourism Travel Local 60

5W PR

JANUARY 13, 2020

2019 is history and a lot of lessons were probably learned. Do sales and senior leadership embrace and support marketing’s vision and plans? In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. ANNUAL CHECK UP. Now’s the perfect time for an annual checkup.

Marketing 78

Marketing Comparison Video Survey 78

Communications Conversations

OCTOBER 15, 2019

And, publications like Harvard Business Review are so much tougher to get into than just a few years ago. That’s how important they are in 2019. Lean on trends, research and case studies. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

JUNE 7, 2022

The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. One enterprising PR practitioner has launched Metaverse Public Relations.

Software 85

Software Internal International Pitching 85

Konnect Agency

NOVEMBER 26, 2019

Earlier this month we attended the 2019 Teen Vogue Summit in Los Angeles. For example, if you are a food brand that wants to bring attention to a new product, you need to identify influencers who usually cover food trends and the ~foodie~ lifestyle because their audience will consist of your target consumers.

Fashion 75

Fashion Comparison Instagram Social Media 75

PRSay

FEBRUARY 22, 2019

But the work was also about trying to reverse a disturbing trend. Dean Essner is the editorial assistant for PRSA’s publications. By the end of 2017, MSHDA loan production increased by 38 percent. PRSA later awarded the campaign a Silver Anvil in 2018. After all, it’s hard to fall in love with a diamond if you can’t see it.

Case Study 74

Case Study Guidelines Study Creativity 74

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Dean Essner is the editorial assistant for PRSA’s publications. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm.

Trends 150

Trends Communications Employee Enterprise 150

Sword and the Script

OCTOBER 22, 2019

Budget Trends by Kantar Media. Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Email takeovers – some trade media publications offer this option but call it something else. 16% on marketing analytics.

Marketing 65

Marketing Survey Study B2B 65

Critical Mention

JANUARY 3, 2019

And then, starting around 2015, compliance leaders that were at those compliance and anti-bribery forums started asking me to share my story with their compliance, commercial and leadership in-house teams, so I started going to corporations to present. Q: What are your company’s marketing initiatives for 2019? Until next time!

Interviews 105

Interviews Ethics Government Internal 105

PRSay

DECEMBER 18, 2019

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. This trend is positive when popular sentiment rewards companies for acting in accordance with their stated values, and for evolving those values with the times. Tip 2: Don’t deceive (or double dribble).

Corporate 81

Corporate Crisis Management Crisis Government 81

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

Karen Freberg

JUNE 24, 2019

Fast forward two years later, we finally did it for 2019. Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. I had only attended Cannes Lions once before, and it was amazing. Why was the Educators Summit created?

Education 64

Education Creativity Pinterest Facebook 64

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Remote PR Jobs

SEPTEMBER 25, 2023

But one traditional medium that has bridged the gap between the two worlds is public relations. Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. that should be utilized when important and noteworthy press is earned.

Media 100

Media Print Radio Consumer 100

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Answered: yes , brands should take a stand) “Because you automatically alienate 50% of the general public.”

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

Survey 97

Survey Media Relations Corporate Communications 97

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

As we head into the final months of the year and get ready for 2020, public relations pros are looking back on the year and taking stock of what means most to us in our work lives. Here’s what the Crenshaw team was most thankful for in 2019. Executives like these truly put the “leader” in thought leadership!

Conference 156

Conference Employee Retail Trends 156