ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. In fact, a quick scan of Google Trends shows us that consumer interest in CCPA is rising as we approach January — so media will follow. Supply path optimization or “SPO” might be the buzziest ad tech acronym of 2019. Adtech companies can make use of this trend.

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

NOVEMBER 16, 2016

Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future. The role of the communications professional will continue to evolve, and we will anticipate future trends, and support our members at every stage of their career.

Privacy 60

Privacy Ethics Mobile Big Data 60

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement.

Social Media 62

Social Media Trends Media How To 62

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 129

Survey Communications Measurement Internal 129

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. Consider sending something that is trending, especially if you notice that it’s something a journalist covers often.

Report 203

Report Media Pitching Trends 203

PRSay

JULY 26, 2021

A 2019 McKinsey study shows a strong correlation between gender and cultural diversity and an organization’s financial performance. His career spans 25 years of communications leadership in Fortune 500 companies. Customer obsession and service commitment. Over the past few years, Travel + Leisure Co. , in Orlando, Fla.,

Travel 144

Travel Community Employee Government 144

Sword and the Script

DECEMBER 21, 2021

Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. Analysis: Customer experience or CX is one of the hottest trends in business at the moment. Communications is a function of leadership.

Technology 126

Technology Study Communications Survey 126

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. But we’re all interested in keeping up with industry trends — and with continuously improving our craft. In one trend we’ve seen, clients are looking for PR programs that support sales goals.

Measurement 139

Measurement Pharmaceuticals Nonprofit Leadership 139

PRSay

NOVEMBER 23, 2021

Nevertheless, the lyrics of some of the most famous Disney songs remind us of concepts we may have forgotten about our great profession and illuminate some current issues and trends. Tindell is chair-elect of the national New Professionals section, a 2019 PRNEWS 30 Under 30 winner, a chef and musician. Photo credit: anton ivanov ].

Publicity 164

Publicity Airlines Education Community 164

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The end of the year means recaps and 2019 forecasts that reinforce industry expertise or simply take advantage of holiday news holes. Now’s the time to enlist your best thought leaders to ponder the future and offer insights on the trends that will carry business into the next year.

Retail 136

Retail Creativity Leadership Agency 136

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. Digital Sales & Marketing World. April 5 - 7, 2020 | Hartford, CT.

Conference 97

Conference Marketing Case Study Content Marketing 97

Bianchi Biz Blog

OCTOBER 28, 2021

In comparing attendance from the show’s last two in-person events (2019 and 2020), attendance somewhat consistent, with 175,212 in 2019 and 171,268 in 2020, when COVID-19 was first hitting China. According to CES2021 data, 54% of the conference keynote speakers were female and this trend will likely continue.

Data 75

Data Automotive Transportation Mobile 75

PRSay

JUNE 9, 2021

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. Publicis Health, part of Publicis Groupe S.A., billion settlement to resolve lawsuits accusing it of helping cause the opioid epidemic.

Crisis 164

Crisis Ethics Publicity Marketing 164

wiredPRworks

APRIL 13, 2022

Chris serves on the AMA Chicago Board of Directors, as Director of Sponsorship since 2019 and is the chapter’s next President-Elect. Chris and Barbara met via AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. Connect with Chris McGuire on LinkedIn. Learn more about McGuffin Creative Group.

Financial 52

Financial Social Media Banking Media 52

PRSay

AUGUST 6, 2019

On the professional sports front, the National Hockey League also skated their way into an incubator of Gen Zers in early 2019. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees.

Television 157

Television Instagram Consumer Newspapers 157

Barokas

SEPTEMBER 17, 2018

The last quarter of the year is quickly approaching and that means the wave of predictions stories and 2019 outlook opportunities will start popping up with a vengeance. Hopefully, you will have talked to your clients by now, too, to get their feedback on the most impactful trends they anticipate in the year ahead.

Media 60

Media Trends Pitching Data 60

Bianchi Biz Blog

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Attending 2019 Railway Interchange in Minneapolis as associate editor for Progressive Railroading magazine. Like every reporter, I’m a sincerely curious person. Pictured with the Cummins QSK95 diesel engine). What story or stories are you most proud of?

Meeting 81

Meeting Automotive Media Newspapers 81

Sword and the Script

FEBRUARY 2, 2019

Going against the trend for longer ads, Unruly also found that shorter ads can be as effective, if not more effective, than longer ads. Read more: Super Bowl 2019 Data via Marketing Charts. The organization is mired in constant controversy, weak leadership, and viewership declining by double-digits. pic.twitter.com/1SfzZGQBOs.

Advertising 85

Advertising Advertising B2C Retail 85

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Internal sharing pulls double duty: When the next catastrophe hits, and the leadership takes out the budget hatchet , again, they don’t want to cut yours because they understand the outsized-value you deliver to the business.

Media Relations 110

Media Relations Media Survey Pitching 110

5W PR

JANUARY 13, 2020

2019 is history and a lot of lessons were probably learned. Do sales and senior leadership embrace and support marketing’s vision and plans? In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. ANNUAL CHECK UP. Now’s the perfect time for an annual checkup.

Marketing 78

Marketing Comparison Video Survey 78

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 125) “I managed the public profile of my company and my leadership team in all outlets.”. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms.

Employee 147

Employee Print Writing Survey 147

Communications Conversations

OCTOBER 15, 2019

That’s how important they are in 2019. Lean on trends, research and case studies. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. Paul, I thought I’d ask a few of them what they suggest for tips to reach media in 2019: Keegan Shoutz, PR, Best Buy.

Media Relations 100

Media Relations Pitching Media Report 100

Konnect Agency

NOVEMBER 26, 2019

Earlier this month we attended the 2019 Teen Vogue Summit in Los Angeles. For example, if you are a food brand that wants to bring attention to a new product, you need to identify influencers who usually cover food trends and the ~foodie~ lifestyle because their audience will consist of your target consumers.

Fashion 75

Fashion Comparison Instagram Social Media 75

Sword and the Script

FEBRUARY 2, 2019

Going against the trend for longer ads, Unruly also found that shorter ads can be as effective, if not more effective, than longer ads. Read more: Super Bowl 2019 Data via Marketing Charts. The organization is mired in constant controversy, weak leadership, and viewership declining by double-digits. pic.twitter.com/1SfzZGQBOs.

Advertising 60

Advertising Advertising B2C Retail 60

Communications Conversations

OCTOBER 31, 2019

For example, Sara routinely participates in a huge LinkedIn hash tag trend: #MotivationMondays. Other times she talks about leadership. Not in 2019. Next, look at the KIND of content she posts. But, she does it with a twist–by sharing a selfie with a different coffee mug each week. Sometimes she talks about compassion.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Sword and the Script

JANUARY 31, 2023

The company says “users will be able to receive judgment-free feedback on their performances during practice media interviews; the technology will denote trends in filler word usage, eye contact” and body language. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.”

Software 78

Software Case Study Technology Tools 78

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm.

Trends 150

Trends Communications Employee Enterprise 150

PRSay

JUNE 5, 2023

The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” As we head into summer, do you have any travel and tourism trends to share? I’m not sure how to measure a trend, but something I’m seeing and feeling more is a desire to connect as authentically as possible to the places we visit.

Storytelling 60

Storytelling Tourism Travel Local 60

Sword and the Script

OCTOBER 22, 2019

Budget Trends by Kantar Media. Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 65

Marketing Survey Study B2B 65

Critical Mention

JANUARY 3, 2019

And then, starting around 2015, compliance leaders that were at those compliance and anti-bribery forums started asking me to share my story with their compliance, commercial and leadership in-house teams, so I started going to corporations to present. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

JUNE 7, 2022

The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. The report is based on a global survey of its employees.

Software 85

Software Pitching Internal International 85

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology.

Study 126

Study Communications Technology Analytics 126

PRSay

FEBRUARY 22, 2019

But the work was also about trying to reverse a disturbing trend. From a data standpoint, “Creating a New Generation of Michigan Homeowners” was a campaign to increase the number of loans by prospective homeowners for the Michigan State Housing Development Authority (MSHDA). PRSA later awarded the campaign a Silver Anvil in 2018.

Case Study 77

Case Study Study Guidelines Creativity 77

PR in High Definition

DECEMBER 17, 2018

And we’re sure that 2019 will be no different; in fact, here’s how we think it’ll shape up. With Epic Games putting $100m behind Fortnite tournaments for a single year – three times the Wimbledon prize pot – the gaming world is fast ascending and 2019 see more eSports coverage than any other year to date.

Trends 48

Trends Privacy Ethics Government 48

PRSay

DECEMBER 18, 2019

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. This trend is positive when popular sentiment rewards companies for acting in accordance with their stated values, and for evolving those values with the times. We, as American people, do a lot of business in China,” he said.

Corporate 85

Corporate Crisis Management Crisis Government 85