Sword and the Script

MAY 19, 2020

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field. In 2019, that number jumped 17 points to 68%.

Media Relations 200

Media Relations Twitter Media Survey 200

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. Let’s analyze three big behavior shifts: Media consumption behaviors have shifted. People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media.

Handbook 131

Handbook Guidelines Print LinkedIn 131

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. It isn’t a secret that COVID-19 has completely turned our lives upside down, including the lives of the media.

Report 206

Report Media Pitching Trends 206

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Have you been recommending a change in strategy regarding social media?

How To 159

How To Facebook Social Media Advertising 159

Critical Mention

NOVEMBER 29, 2018

And 2019 figures to be more of the same. With data health on many marketers’ minds, expect to see investments in data cleansing projects in 2019, with a particular emphasis on CRMs and marketing automation systems. So, is your data healthy enough for 2019? Data clean-up projects. Google Data Studio adoption. Critical Mention.

Analytics 105

Analytics Data Trends Marketing 105

NewsWhip

OCTOBER 23, 2019

Who were the top publishers on Facebook in September 2019? Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. The top websites in September 2019. The top articles of September 2019. The top 25 publishers of August 2019. Let’s look at the data.

Facebook 106

Facebook Web Analysis Film 106

The Resolution Blog

JANUARY 31, 2019

I wanted to hear more so stopped by SWNS Media Group in New York to meet editor-at-large Jim Rich. Jim, was once named one of the most powerful people in New York media by The Hollywood Reporter, is the ex-New York Daily News Editor-in-Chief, so he has seen more than many just how much has changed. Listen now.

Industry 120

Industry Publicity Groups Interviews 120

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Historians believe that social media began on May 24, 1844, when Samuel F.B.

Social Media 104

Social Media Marketing Media Analysis 104

NewsWhip

NOVEMBER 20, 2019

Who were the top publishers on Facebook in October 2019? We’re getting towards the end of the year, and as we enter the final quarter, we took a look at the top publishers on Facebook for October 2019. . Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video.

Facebook 131

Facebook Viral Web Analysis 131

Solo PR Pro

AUGUST 5, 2019

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. 2019 Global Communication Report. 2019 Global Communication Report.

Technology 66

Technology Trends Survey Report 66

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. But media expectations and budget realities are no joke. What media placements will really move the needle?

Strategy 60

Strategy Media Pinterest Storytelling 60

NewsWhip

JULY 6, 2023

Governments globally, particularly in conflict zones, confront the persistent threat of social media manipulation, as evidenced by ongoing information warfare in regions like Ukraine. This highlights the ongoing importance of quality journalism in an era where AI-generated content can overwhelm and confuse audiences.

Social Media 78

Social Media Brand Branding Media 78

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. The UK is suffering a collective breakdown triggered by the new media.

Print 115

Print Media Newspapers Local 115

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. However, they did note a small increase of 1.44% in 2020 over 2019. 07% in 2019. Of the 35 industries, most saw declines in average engagement rate per post on Twitter, when comparing 2020 with 2019.

Social Media 88

Social Media Healthcare Brand Branding 88

Ishmael's Corner

JANUARY 8, 2020

Between Huawei’s reputation, 1,000 posts, our Asia team crushing it, taking things personally and Frank Bruni’s acerbic wit, the first half of the best posts in 2019 covered a lot of ground. The post The Best Storytelling Posts of 2019 Part II appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 78

Storytelling Leadership Reputation Communications 78

NewsWhip

AUGUST 20, 2019

The post These were the top publishers on Facebook in July 2019 appeared first on NewsWhip.

Facebook 141

Facebook Journalism Social Media Media 141

NewsWhip

FEBRUARY 13, 2019

The post The most engaged publishers on Facebook in January 2019 appeared first on NewsWhip.

Facebook 138

Facebook Analytics Data Social Media 138

Communications Conversations

APRIL 23, 2019

More specifically, how college seniors about to enter the workforce can build, nurture and sustain an effective personal brand online (photo credit below: Mark Jenson , professor, Hubbard School of Journalism and Mass Communication at the University of Minnesota). For example, let’s say you wanted to get a social media job at Target.

Social Media 98

Social Media Brand Branding LinkedIn 98

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute.

Social Media 177

Social Media Media Interviews Instagram 177

NewsWhip

MARCH 27, 2019

The post The top publishers on Facebook in February 2019 appeared first on NewsWhip.

Facebook 122

Facebook Data Analytics Social Media 122

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations. Why Media Relations is Harder.

Media Relations 173

Media Relations Media Pitching Survey 173

NewsWhip

FEBRUARY 22, 2019

The post What we learned from the top Facebook videos of 2019 so far appeared first on NewsWhip.

Facebook 138

Facebook Video Analytics Journalism 138

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. ET, to discuss change and social media. How is networking on social media different from networking “in real life”?

Community 150

Community Social Media Media Education 150

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned. What do they care about?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Contently - Strategy

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Ashleigh Patterson, Senior Director, Global Content Marketing & Social Media, RBC. The New Newsroom: How Brands Are Creating Breakthrough Content by Thinking Like Media Companies.

Enterprise 71

Enterprise Content Marketing B2C Data 71

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). I’d do a considerable amount of blogging. Try our services. 542 from the U.K.

Survey 170

Survey Media Relations Pitching Media 170

Bianchi Biz Blog

AUGUST 23, 2021

To that end, in 2019, I got to drive one of Formula E’s second-generation electric racecars in Spain. How long have you been in journalism and how did you get started? I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City.

Meeting 98

Meeting Report Transportation Media 98

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. million of revenues, improving on 2019’s $10.2 One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks.

Media 106

Media SEO Analytics Analysis 106

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. Voice Search / AI. using these devices. PR Metrics.

Trends 45

Trends Google Crisis Management Data 45

NewsWhip

FEBRUARY 27, 2019

The post These were the top stories of the 2019 Oscars appeared first on NewsWhip.

Data 83

Data Analytics Facebook Journalism 83

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial. So what are some of the benefits of social media for business? Social channels track engagement, replies, follows, favorites, links, embedded media and hashtags. The post Why should brands use social media for their business?

Social Media 52

Social Media Brand Branding Customer Service 52

NewsWhip

SEPTEMBER 26, 2019

2019 has had more articles (270k) written about climate change and climate-related initiatives than any previous year. Katherine is a Content Strategist working at the confluence of journalism + marketing. The post How social media is driving the climate change conversation appeared first on Newswhip.

Social Media 127

Social Media Media Instagram Facebook 127

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Critical Mention

JANUARY 30, 2019

Uncertainty in the Earned Media and Media Monitoring Landscape: What It Means For You. If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace.

Media 60

Media Marketing Analytics Television 60

Doctor Spin

NOVEMBER 30, 2023

Source: The Western Journal of Medicine 4 Harris, N. The Western Journal of Medicine, 145 1, 105. Source: Journal of Personality and Social Psychology 5 Elliot, A., & Devine, P. Journal of Personality and Social Psychology, 67, 382–394. Source: Media Psychology 6 Tsang, S. Media Psychology, 22, 394–417.

Handbook 52

Handbook Journalism Comparison eBook 52

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? News releases and their place in 2019. Which of the current core course offerings are essential?

Communications 208

Communications Analytics Social Media Media Training 208