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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Dates: June 9-12, 2019. The 2019 conference will explore new challenges and opportunities facing the communication profession. Dates: October 20-22, 2019. Hashtag: #IABC19.

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Making the move from journalism to public relations

Stephen Waddington

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics.

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The Top 10 PR Disasters in 2021

Prohibition

A truly great example of taking a potential PR crisis in your stride and turning it around. Well done Aldi, we’re big fans of the way you handled this PR crisis. It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health.

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Diversity training for brands is no longer a “nice to have,” it’s crucial

NewsWhip

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Engagements to major racially-charged crises in 2019.

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2019 Trends to Watch for Solo PR Pros

Solo PR Pro

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Crisis Management in the Digital Age. If your client does business online to any degree and does not recognize the value of having a prepared response, make 2019 the year you convince them.

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The Media Kit: What To Include

Doctor Spin

PR Resource: Journalism vs PR What is a media kit? 2019, October 19). Pro tip: Media kits are not just for promotion; they are also prepared for crisis communications. These media kits contain pre-approved statements, FAQs, and contact information to ensure a coordinated and timely response during a crisis. 1 Silfwer, J.

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