Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. The company took in just shy of $40 million in revenue for the year ending 2019 – with a loss of $6 million according to PitchBook , which does the conversion math automatically. Welcome to 2021!

Pitching 151

Pitching YouTube Community Company 151

Flack's Revenge

SEPTEMBER 1, 2021

This slight may seem trivial compared to real life and death situations, but PR is my livelihood, and puts bread on the table for my family and 275K other people in the industry across the US, according to the BLS (2019 numbers; expected to grow by 7% annually through 2029, more on average than other professions). It is not just us.

Writing 177

Writing Pitching Report Industry 177

Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. .

Local 98

Local Newspapers Sports Video 98

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Notified (formerly Intrado).

Software 156

Software Tools Print Technology 156

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. However, the WSJ opens email pitches about 80% of the time, while the Business Insider opens about 60% of the pitches.

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

MAY 4, 2021

In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. While we’re on pitching, Spin Sucks looks at tips from recent surveys.

Tools 101

Tools Survey Pitching Analytics 101

Flack's Revenge

MAY 14, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? If so, this could drive a pitch that lands. That’s up 17% from the same survey last year.”. Newsjacking.

Survey 195

Survey Journalism Agency Data 195

Barokas

SEPTEMBER 17, 2018

The last quarter of the year is quickly approaching and that means the wave of predictions stories and 2019 outlook opportunities will start popping up with a vengeance. Whether it’s technology, consumer, or a B2B topic, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world.

Media 60

Media Trends Pitching Data 60

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. For seasonal advice, check out these holiday pitching tips. Nail down your holiday plans. Dust off dormant contacts. Get thought leaders mulling next year.

Retail 136

Retail Creativity Leadership Agency 136

Sword and the Script

JUNE 7, 2022

The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. Cision also pitched microsites for ESG solutions a few months ago.

Software 86

Software Pitching Internal International 86

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.”

Software 78

Software Case Study Technology Tools 78

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JUNE 3, 2020

in 2019, reaching a record $4.5 Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. If you enjoyed this post, you might also like: Is PR Sending More Pitches During COVID-19? [PR As president, she’ll lead the company’s operations and corporate strategy.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Communications Conversations

SEPTEMBER 10, 2019

Fast forward to 2019, and I keep hearing similar conversations. And, those people are still highly connected to MSM outlets like the ones mentioned above (they’re largely the primary consumers!). In my client work, I’ve researched, pitched and worked with many NextGen outlets over the last few years.

How To 79

How To Media YouTube Twitter 79

Cision

NOVEMBER 30, 2017

Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. What if someone who works for a competitor wants to contribute? Video Guide. What does this mean?

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. I have been playing in this new field since 2019 and the working model remains the same for now.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

NOVEMBER 5, 2019

The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. One was TrendKite, which was acquired by Cision in January 2019. was previously acquired by Cision in January 2019 for an estimated price ranging between $122-$222 million.

Internal 64

Internal International Data Media 64

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. This makes a huge difference when the host starts reading the sponsorships: the pitch is coming from someone the listener knows. 52% said online display ads; (I have a bridge for sale too!).

Marketing 66

Marketing Survey Study B2B 66

Remote PR Jobs

SEPTEMBER 25, 2023

As consumers continue to look to social proof and opinion, influencer marketing has evolved. Brands are using influencers and other engagement tools to connect with consumers on a more personal level. As mentioned above, influencer marketing is key to being relatable to younger consumers, as is the emerging world of podcasts.

Media 100

Media Print Radio Consumer 100

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. The deluge of PR pitches. Pitch proof points with claims. in 2019, reaching a record $4.5 (Source: B2B Sales Cycles ). Live events shrink by 64% in 2020. Source: US B2B Tradeshows ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Audiences know the difference.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

The Hoffman Agency

MARCH 11, 2019

Without doubt, Brexit is 2019’s headline deadline. What they react against are poorly considered pitches that don’t take into account their specific areas of interest and focus, or general, scattergun approaches that border on spam. Journalists recognise the need for PR people to help them do their jobs.

Data 28

Data Agency Industry Privacy 28

Bianchi Biz Blog

OCTOBER 19, 2023

The show is on track to surpass CES 2023 exhibit space, with global companies debuting innovation that will solve our most pressing global challenges,” said Gary Shapiro, president and CEO at Consumer Technology Association (CTA). “… CES 2024 will shine a light on tech innovation that will change our world for the better.”

Automotive 87

Automotive Mobile Software Technology 87

Doctor Spin

JANUARY 27, 2022

We don’t know how our brains grew to consume 20% of all our energy. I don’t know if the pitch will result in a full-page article or not. 4 In 2019, PR ranked eight out of the 10 most stressful jobs in the US. 4 In 2019, PR ranked eight out of the 10 most stressful jobs in the US. ” — @spamap.

Publicity 52

Publicity How To Industry Study 52

Bianchi Biz Blog

JUNE 21, 2021

The industry is undergoing one of its most significant evolutions in history, so we are producing lots of coverage about what that means in terms of new vehicles , investments, and profits, but also how this transition stands to affect consumers as well as the workers and communities that power the industry.

Meeting 95

Meeting Report Automotive Real Estate 95

Buzzstream

MAY 2, 2024

And I’ve wanted to start Positional since 2019. And so even back in like 2019, Matt and I had. And so I spent, six, seven years essentially marketing consumer financial products. And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of.

Internal 118

Internal International Insurance Insurance 118

Flatiron Communications

APRIL 13, 2021

Meanwhile, Sara Fischer who writes for another similarly-started news org Axios today reports that former VF editor Graydon Carter’s AirMail newsletter , launched in 2019, expects to employ 40 people by year’s end, up from 30 today. It’s clearly not from a random pitch crossing an email inbox, no matter how provocative the subject line.

Media 41

Media Journalism Reddit Local 41

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. That’s up from 17 interactions in 2019. I’m open to pitches on these, but please read this first. Research and surveys are the most valuable content in B2B.

B2B 118

B2B Marketing Survey Software 118

PR Fuel

NOVEMBER 28, 2020

saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget cuts. So how can you ensure that more journalists read — and accept — your press releases and PR pitches? Newsrooms in the U.S. million businesses nationwide.

Media 52

Media Newspapers Pitching Blogging 52

Sword and the Script

JANUARY 1, 2019

5) Did Outbrain Try to Pitch Content Marketing at Cannes? 2019 B2B Content Marketing Benchmarks, Budgets & Trends – North America from MarketingProfs. Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it.

Content Marketing 60

Content Marketing Survey B2B Google 60

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119