Sword and the Script

DECEMBER 3, 2019

1) The most interesting PR tech announcements from 2019. Talkwalker has introduced a new feature it’s calling Customer Data +. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” And here we go…. Net income landed at $2.4

Data 90

Data Enterprise Survey Instagram 90

Sword and the Script

JUNE 3, 2020

She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. in 2019, reaching a record $4.5 Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. Related: AI in Customer Service: The Race to the Bottom? It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. One was TrendKite, which was acquired by Cision in January 2019.

Internal 64

Internal International Data Media 64

The Hoffman Agency

MARCH 11, 2019

Without doubt, Brexit is 2019’s headline deadline. A knock-on impact of GDPR for the PR and marketing industries should also be the promotion of good behaviour and discipline in communications, whether with third-party influencers or end customers themselves. Journalists recognise the need for PR people to help them do their jobs.

Data 28

Data Agency Industry Privacy 28

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 96

Social Media Marketing Media Creativity 96