Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. However, the WSJ opens email pitches about 80% of the time, while the Business Insider opens about 60% of the pitches.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Barokas

SEPTEMBER 17, 2018

The last quarter of the year is quickly approaching and that means the wave of predictions stories and 2019 outlook opportunities will start popping up with a vengeance. Whether it’s technology, consumer, or a B2B topic, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world.

Media 60

Media Trends Pitching Data 60

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Audiences know the difference.

Writing 198

Writing Communications Marketing B2B 198

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Sword and the Script

JUNE 3, 2020

in 2019, reaching a record $4.5 Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. If you enjoyed this post, you might also like: Is PR Sending More Pitches During COVID-19? [PR As president, she’ll lead the company’s operations and corporate strategy.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. I have been playing in this new field since 2019 and the working model remains the same for now.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. GTCR and Cision made $2.25

Internal 64

Internal International Data Media 64

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. The deluge of PR pitches. Pitch proof points with claims. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. That’s up from 17 interactions in 2019. Case in point?

B2B 122

B2B Marketing Survey Software 122

Bianchi Biz Blog

JUNE 21, 2021

The industry is undergoing one of its most significant evolutions in history, so we are producing lots of coverage about what that means in terms of new vehicles , investments, and profits, but also how this transition stands to affect consumers as well as the workers and communities that power the industry.

Meeting 95

Meeting Report Automotive Real Estate 95

Flatiron Communications

APRIL 13, 2021

He writes: “Substack has captivated an anxious industry because it embodies larger forces and contradictions. While the number of outlets (to pitch) has exploded, long gone are the days when a single news story in a legacy outlet can drive the national news agenda and conversation. Something’s gotta give.

Media 41

Media Journalism Reddit Local 41

Doctor Spin

JANUARY 27, 2022

We don’t know how our brains grew to consume 20% of all our energy. I don’t know if the pitch will result in a full-page article or not. 4 In 2019, PR ranked eight out of the 10 most stressful jobs in the US. 4 In 2019, PR ranked eight out of the 10 most stressful jobs in the US. ” — @spamap.

Publicity 52

Publicity How To Industry Study 52

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

NOVEMBER 28, 2020

saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget cuts. So how can you ensure that more journalists read — and accept — your press releases and PR pitches? Newsrooms in the U.S. million businesses nationwide.

Media 52

Media Newspapers Pitching Blogging 52

Sword and the Script

JANUARY 1, 2019

5) Did Outbrain Try to Pitch Content Marketing at Cannes? 2019 B2B Content Marketing Benchmarks, Budgets & Trends – North America from MarketingProfs. There’s a perception that if you write a check, suddenly the analysts are your new best friends. 2) The Aesthetics of Text: Writing Readable Blog Posts.

Content Marketing 60

Content Marketing Survey B2B Google 60

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Solo PR Pro

FEBRUARY 26, 2019

During “SEO: In the Know for 2019” representatives of Seer Interactive and SEOM Interactive presented the most current SEO best practices to the PR pros in attendance. SEO Outreach & PR Pitching. Michelle has over 20 years' experience in communications management, writing, public relations, administration and broadcasting.

Engineering 45

Engineering SEO Google Web 45

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

FEBRUARY 12, 2019

This is data from We Are Social’s Digital 2019 Global Digital report. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is happening in almost every business and consumer category. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79