Business Wire

AUGUST 23, 2019

In 2019, there are more ways than ever to connect with customers. But which ones really work?

Trends 273

Trends Analytics Measurement Publicity 273

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

NewsWhip

OCTOBER 23, 2019

Who were the top publishers on Facebook in September 2019? We have a full analysis of Q3 hot off the presses in report form , if you want to dive deeper into the trends for the whole quarter, rather than simply the month of September. The top websites in September 2019. The top articles of September 2019. million to 31.1

Facebook 106

Facebook Web Analysis Film 106

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

Training 94

Training Trends Media Survey 94

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 116

Measurement Communications Survey Web 116

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Voice Search / AI. using these devices.

Trends 45

Trends Google Crisis Management Data 45

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 119

Measurement Pharmaceuticals Nonprofit Leadership 119

Communications Conversations

FEBRUARY 6, 2019

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. Despite all this uncertainty among marketers, a whopping 88% say they plan to invest in influencer marketing in 2019. In 2019 that doesn’t seem possible. Are you freaking kidding me? The worst part?

Report 76

Report Analysis Video Instagram 76

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

FEBRUARY 1, 2019

We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. So which comes first?

Industry 253

Industry Communications Measurement Technology 253

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. ” Tech trends. He creates and edits Issues & Trends.

Trends 91

Trends Crisis Corporate Leadership 91

PRSay

NOVEMBER 16, 2016

Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future. This plan brings vision, intention and qualitative and quantitative measures to track our progress. PRSA has become more complex and diverse in recent years.

Privacy 60

Privacy Ethics Mobile Big Data 60

Sword and the Script

JUNE 30, 2021

Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Another 30% measure their efforts some of the time, while 10% rarely or never make any effort to measure results. 2019 JOTW Communications Survey. Blog: What is PR?

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods. 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

JUNE 25, 2020

Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Stephen Waddington

MAY 19, 2020

The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Many don’t have the people to analyze the reports many of these social media measurement tools kick out. I thought you’d never ask!

Technology 84

Technology Social Media Tools Trends 84

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. The reasons for being able to anticipate the next big trend are obvious. Determining if something will be a passing fad or a trend can be difficult so deciding whether to pursue or invest in it can feel like a gamble.

Consumer 97

Consumer Trends Viral Survey 97

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Reports from the JOTW Communications Survey in 2019 and 2018. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. What is PR?

Survey 85

Survey Public Affairs Corporate Trends 85

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JULY 26, 2021

The evaluation is focused on organizational efforts on attracting, retaining, and developing diverse talent and practices in place to track and measure progress. A 2019 McKinsey study shows a strong correlation between gender and cultural diversity and an organization’s financial performance. Customer obsession and service commitment.

Travel 143

Travel Community Employee Government 143

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

NewsWhip

JULY 21, 2020

Measuring the flight to quality. These were taken from a 2019 academic study on news source quality published in the Proceedings of the National Academy of Sciences. on March 20–21, the lowest it has been since mid-August 2019. This mainstream percentage has trended a little lower (~10.5%–12.5%) on February 18.

System 78

System Facebook Twitter Software 78

Onclusive

SEPTEMBER 17, 2019

Date and Time: 10/09/2019 at 10am PST. With the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry, and this has contributed to a growing trend of heritage travel. How website traffic and new customer engagement was measured. Complete Form To Register For Webinar.

Travel 57

Travel Measurement Trends Data 57

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. MAICON 2019 had more than 40 sessions designed to help marketing leaders understand, pilot and scale AI.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. The end of the year means recaps and 2019 forecasts that reinforce industry expertise or simply take advantage of holiday news holes. Get thought leaders mulling next year.

Retail 136

Retail Creativity Leadership Agency 136

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. “Our future relies upon our ability to adopt new tech tools to analyze complex data, engage diverse audiences and measure tangible impact,” he says.

Study 107

Study Communications Technology Analytics 107

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.” If you enjoyed this post, you might also like: PR measurement. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. Linking Your Reputation to Social Responsibility.

Reputation 60

Reputation Corporate Survey Employee 60

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. SocialChorus ranked in the top 10 on a question for the 2019 JOTW Communications Survey asking PR respondents to rank PR vendors by familiarity and favorability. G2 Crowd provides a live and trending view of its grid with the most current data. all 210 U.S.

Industry 85

Industry Media Technology Employee 85

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2019 Webinar Benchmarks Report by On24. 2) Blogging benchmarks.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Communications Conversations

OCTOBER 10, 2019

I just read a social media trend post yesterday that claimed 50% of brands would start or plan to start a podcast in 2020. While I think that number is very high, it’s also indicative of where we’re at in 2019. Yes, video storytelling is at an all-time high in terms of interest. But, so is audio.

Brand 79

Brand Branding Survey Conference 79

5W PR

MARCH 2, 2020

This was defined as “providing accurate measurement to the business, scaling across the organization.”. The average annual content marketing budget in 2019 among respondents was $425,000. On the other hand, only 21% reported content marketing and sales being extremely or very aligned within their organizations. Why the contrast?

Content Marketing 97

Content Marketing Marketing B2C Exercises 97