PR 20/20

OCTOBER 23, 2018

That’s a far cry from the marketers of the past, who pushed promotional messaging at consumers with a wish and a prayer that someone would convert. With this information, we are poised to make 2019’s content marketing strategy the best year yet. Ready to start your 2019 marketing plan? But… where to begin?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Identify Relevant Groups, Communities.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

PRSay

JUNE 15, 2022

This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country. adult population does as well.

Policies 164

Policies Community Corporate Enterprise 164

PRSay

DECEMBER 27, 2018

For those of you who are Accredited and have at least 240 months (20 years) of PR or communication experience, there is one goal I’d like you to consider: becoming a member of the College of Fellows in 2019. Maybe 2019 is the right time. The COF application process is time-consuming and can be rather intimidating.

Case Study 72

Case Study Writing Energy Resources 72

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. A post shared by Dr. Ai | Transforming Edu (@aiaddysonzhang) on Feb 1, 2019 at 6:00am PST.

Community 69

Community Brand Branding Education 69

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 96

Social Media Marketing Media Creativity 96

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven.

Television 158

Television Instagram Consumer Newspapers 158

Tribe Builder Media

APRIL 9, 2019

Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. 18 Popular Content Marketing, Statistic, and Thought Leadership Resources for Proven Results in 2019. ? Content Marketing Research and Statistic Resources.

Resources 65

Resources Content Marketing Marketing Leadership 65

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Educate yourself about the rich history of our community, and understand both trailblazers and current leaders and influencers.

Employee 201

Employee Community Leadership Enterprise 201

The Hoyt Organization

APRIL 11, 2024

How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. Read on to find out. which greatly enhances trust.

Social Media 65

Social Media Video Viral Brand 65

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” billion mark in July 2019, as reported by WeAreSocial.

Social Media 104

Social Media Marketing Media Analysis 104

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Brand Branding Fashion 97

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. DHM Research is a certified woman-owned minority business.

Reputation 60

Reputation Study Consumer Banking 60

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. In 2019 Pew Research Center reported that more than half of adults get their news on social media. Create goodwill and a sense of being connected to your community. That number is likely to be even higher, now that people are at home all day.

Crisis 225

Crisis How To Small Business Social Media 225

Tribe Builder Media

APRIL 9, 2019

Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. 18 Popular Content Marketing, Statistic, and Thought Leadership Resources for Proven Results in 2019. ? Content Marketing Research and Statistic Resources.

Resources 40

Resources Content Marketing Marketing Leadership 40

Stephen Waddington

MAY 10, 2022

Ours is an industry doubled in size since 2019. The market for influencers has grown up around individuals who have utilised social media to create content and develop online communities around their work and interests. It’s thirtyfold the size it was just seven years ago. What is an influencer? However these do not work.

Marketing 78

Marketing Government Sports Advertising 78

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. It’s not just leveraging celebrities that want to get paid, but brands building communities of influencers. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. What comes after social media?

Instagram 214

Instagram B2C YouTube Facebook 214

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….

Reputation 60

Reputation Corporate Survey Employee 60

Landis PR

APRIL 8, 2024

This is relevant because the ESG strategy of companies is so important to society: The quality of the climate, the environment, local communities and employee satisfaction all depend on it to a large extent. And for consumers and investors, ESG awards offer good pointers for making informed decisions.

Company 59

Company Report Government Local 59

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. Here are three suggested paths to reach your event goals: 1.

Local 98

Local Newspapers Sports Video 98

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. With these seven tips, you can get started on enhancing your social media campaigns!

Mobile 109

Mobile Social Media Marketing Media 109

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The company took in just shy of $40 million in revenue for the year ending 2019 – with a loss of $6 million according to PitchBook , which does the conversion math automatically. Welcome to 2021!

Pitching 153

Pitching YouTube Community Company 153

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Bank, Capital One and TD Bank discover ways to motivate consumers to act. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16) Social media fragments into niche communities. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2019: 26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Community building (27%). ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Bianchi Biz Blog

JUNE 21, 2021

The industry is undergoing one of its most significant evolutions in history, so we are producing lots of coverage about what that means in terms of new vehicles , investments, and profits, but also how this transition stands to affect consumers as well as the workers and communities that power the industry. I worked there for about 4.5

Meeting 96

Meeting Report Automotive Real Estate 96

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. The scientific study conducted in February 2019 specifically surveyed residents in Oregon. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Sword and the Script

AUGUST 9, 2022

Cutting through the noise has become a key issue for all organizations and brands as the media landscape has become more dispersed and consumers seek information from a wide variety of sources,” she continued. “. In the years 2018, 2019 and 2020, the survey saw a majority of respondents cite a single answer as the top challenge.

Communications 156

Communications Survey Employee Measurement 156

NewsWhip

MAY 12, 2021

Eleven Madison Park is just one example, but national brands like Starbucks, Baskin Robbins and Dunkin’ Donuts are all expanding their menus to be more accessible to the ever growing vegan and vegetarian communities. . Many major brands have committed themselves to offering plant-based options as an alternative for their consumers.

Consumer 88

Consumer Brand Branding Analysis 88