Communications Conversations

AUGUST 27, 2019

Blog content from people with varying writing skills (this even applies to some “media “sites now). According to the Journal: “Once viewed as a frivolity, emojis are now key to clear and concise communication, esprit de corps and cultivating a shared corporate culture.” Now, Am I saying AP Style is dead?

Handbook 131

Handbook Guidelines Print LinkedIn 131

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Action PR

DECEMBER 16, 2019

As the year comes to a close, the team at Action takes a look back at 2019 to relive some of our clients’ highlights. Our corporate fitness sales specialist client Gympass successfully secured a three-year extension to its deal with premium fitness operator Bannatyne which saw all 72 clubs become available to Gympass members.

Sports 52

Sports Film Local Exercises 52

Sword and the Script

DECEMBER 3, 2019

1) The most interesting PR tech announcements from 2019. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” 5) Picks from the PR tech vendor news blogs. Here are a few picks from the vendor blogs with a read.

Data 87

Data Enterprise Survey Instagram 87

Institute for Public Relations

FEBRUARY 20, 2024

Researchers have investigated how corporate social responsibility (Duthler & Dhanesh, 2018); leadership (Meng & Berger, 2019); employee voice (Ruck, Welch, & Menara, 2017); and … Continue reading How Internal Communications Needs Differ by Industry →

Internal 52

Internal International Industry Communications 52

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. But mostly, third-party influence is the domain of expertly managed corporate communications and PR. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me.

Marketing 195

Marketing Advertising Advertising System 195

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Free yourself from your media snobbery, and you will be rewarded.

Marketing 195

Marketing How To Measurement Advertising 195

Institute for Public Relations

FEBRUARY 6, 2023

Chen and colleagues explored the role that social media influencers played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns. A survey of 967 participants was conducted in June 2019. Key findings include:1.)

Social Media 64

Social Media Media Corporate Survey 64

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. There are fewer individual bloggers than ever before and they’re blogging less.

SEO 113

SEO Community Blogging LinkedIn 113

Sword and the Script

AUGUST 6, 2020

Over the years, I’ve written 20 blog posts about the findings – plus a boatload of contributions elsewhere. Three years ago, Ned and I teamed up to survey the JOTW community and we’ve published a report three years in a row. This year’s r eport is freely available on Ned’s Job of the Week website or on SlideShare.

Training 95

Training Trends Media Survey 95

Sword and the Script

DECEMBER 29, 2020

That’s about 24 more than were published in 2019. Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in communications and PR. Thank you for reading!

SEO 101

SEO Software Resources Newspapers 101

Landis PR

APRIL 22, 2024

Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. This blog highlights the essential elements that constitute a good sustainability report, including transparency, a focused curriculum and clarity of information. For the original blog, please visit here.

Report 59

Report Comparison Data Corporate 59

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Corporate Communication as a Discipline. Managing the narrative: Investor relations officers and corporate disclosure✰.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JUNE 30, 2021

Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You? Blog: The Top PR Challenges and Tips for Overcoming Them. 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey. Blog: What is PR? Blog: PR Measurement: A Pulse Check on How Communicators Show Value.

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. Reports from the JOTW Communications Survey in 2019 and 2018. Here’s that link again: [link].

Survey 86

Survey Public Affairs Corporate Trends 86

Sword and the Script

AUGUST 1, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Blog: The Media Relations Struggle is Real; Experts Describe What it May Mean for PR. Blog: Code of PR Ethics? 2019 JOTW Communications Survey. Owned media is the top area of emphasis.

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

SEPTEMBER 1, 2020

SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Burton-Taylor estimates the business unit had 2019 revenue of $10.7 It says it has “hundreds of customers…10 of the Fortune 50.” Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. It’s a fertile newsjacking opportunity for ad tech companies who want to present themselves as good corporate citizens, or to downplay the business effect of CCPA, or simply to show leadership on the issue of privacy. The opportunities are expanding. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. He previously founded TrendKite, a buzzy media monitoring tool that was acquired by Cision in 2019 for $225 million. million ; and Muck Rack drew $180 million. More gen AI.

Software 132

Software Reddit Technology B2B 132

Doctor Spin

MARCH 23, 2023

A Gallup study examining corporate leadership and management found that only 10% of employees are natural leaders. The Leadership Gap in Organisations This natural shortage of capable leaders hasn’t stopped the corporate world from appointing leaders left and right. 1 Gallup: Only One in Ten Possess the Talent To Manage (2015).

Leadership 52

Leadership Training Employee Media Training 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.

Conference 329

Conference Marketing Case Study Measurement 329

Deirdre Breakenridge

SEPTEMBER 4, 2018

As a public relations intern for KSC, I gained a variety of hands on experience and had the chance to build my professional portfolio by working on projects ranging from postcard mailers to article and blog posts for clients’ websites. I never thought that I would find writing articles about window film both challenging and enjoyable.

Publicity 150

Publicity Conference Film Advertising 150

Onclusive

DECEMBER 10, 2020

Director, Global Corporate Communications, Mimecast. In fact, many Onclusive customers share PR data with their colleagues in marketing, product and other functional areas, and 92% of our users agree that Onclusive’s platform promotes team collaboration. Lona Therrien.

Media 195

Media Software Analytics Measurement 195

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. In terms of pocket depth, Innodata did ~$56 million in sales in 2019 and has a market capitalization of $160 million.

Company 150

Company Tools Technology Software 150

Onclusive

JANUARY 6, 2020

This post was originally posted on AdAge on December 04, 2019. Some marketers and communications professionals are bridging the gap between digital media ad tech and corporate communications to increase the shelf life and ROI of their earned media efforts. Doing so would be as close to a free lunch in marketing as there is.

Advertising 195

Advertising Advertising Marketing How To 195

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. This year’s theme is “Transforming the Landscape.”

Communications 201

Communications Nonprofit Employee Local 201

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

PRSay

SEPTEMBER 18, 2019

Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. It’s not uncommon to see and hear the term “hate speech” in 2019. This year’s theme is “Ethics Every Day.” The answer is three-dimensional. Email: timobrien@timobrienpr.com.

Ethics 140

Ethics YouTube Government Guidelines 140

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. Lloyd is the President and Narrative Lead of Curious Public.

Brand 148

Brand Branding Sports Crisis 148

Mindful Marketing

JULY 16, 2022

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. Emails are a great way to notify clients about business updates, and blogs are useful for sharing industry tips and brand exposure.

Healthcare 89

Healthcare Radio Sports Video 89

PR in High Definition

OCTOBER 27, 2022

My background is in corporate video and that’s more my bag. The corporate communications world is no exception, with 86% of businesses using video as a marketing tool. Have you heard of the ‘Corn kid’ trend on TikTok at the moment? Yeh, neither have I. Be aware of optics.

Film 62

Film Interviews Video Media Training 62

Landis PR

DECEMBER 20, 2021

billion mark in July 2019, as reported by WeAreSocial. Corporate blogs are the norm. Photo courtesy of Pexels. By Robin Carr, LCI. Social media users passed the 3.5 So what are some of the benefits of social media for business? JetBlue doesn’t take itself too seriously and keeps its millions of followers engaged.

Social Media 52

Social Media Brand Branding Customer Service 52

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 77

Reputation Employee Film Internal 77