Sword and the Script

JUNE 30, 2021

More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. Blog: Code of PR Ethics? 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey. If you enjoyed this post, you might also like: Code of PR Ethics? Image credit: Unsplash.

Survey 118

Survey Communications Ethics Measurement 118

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. Ethics and regulations." Host: Welcome!

Radio 59

Radio Ethics How To Writing 59

Sword and the Script

AUGUST 1, 2022

However, 36% also said they will send more work to outside resources such as agencies and freelancers. Execution or “an extra pair of hands” is the top reason respondents say they hire an agency. Sixty percent are in-house communicators; another 15% work for agencies and 25% are self-employed as consultants or freelancers.

Survey 129

Survey Communications Measurement Internal 129

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? I ended up retiring in 2019, moved to Cincinnati, Ohio, and I’m now working for the IRS. What is the most difficult ethical challenge you ever confronted? It’s amazing.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry.

Crisis Management 88

Crisis Management Print Ethics Local 88

Maxim Behar

AUGUST 4, 2022

They don't use news agencies as much as Facebook or Instagram, they scroll through their feeds and create content from that. I did quite a long course at Harvard from 2018 to 2019 and we studied 18 hours a day, but that's another topic. It doesn't matter if it's on TV, newspaper, and now on social media.

Ethics 52

Ethics Newspapers Government Television 52

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The very mention drives discussion about ethics, morals, constraints and limitations. Reports from the JOTW Communications Survey in 2019 and 2018. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms.

Survey 85

Survey Public Affairs Corporate Trends 85

PR 20/20

JANUARY 31, 2019

agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio. Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more.

Conference 77

Conference Case Study Marketing Analytics 77

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 77

Reputation Employee Film Internal 77

PR in High Definition

APRIL 26, 2021

According to a report from PwC in 2019, elements that are likely to make IPOs more successful include the likes of: a large, growing addressable market, a unique and differentiated business model, and an attractive product or service, among others. But what truly makes an IPO successful? Gig economy – a blessing and a curse?

Reputation 62

Reputation Ethics Employee Travel 62

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Konnect Agency

AUGUST 23, 2019

Keep reading for how I’m using this time to get inspired professionally for the final push of 2019. Working at a public relations agency means that making new friends is critical to individual success and the success of the agency. Make New Friends: Making new friends is a hard one for a lot of adults. Brandy Shuman.

Ethics 73

Ethics Agency Meeting Industry 73

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Roetzer posited that the traditional marketing agency model was broken.

Ethics 52

Ethics Conference Technology Employee 52

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 62

Reputation Employee Film Internal 62

Sword and the Script

AUGUST 29, 2020

CIPR tapped an independent agency “with a research specialism” to survey 1,298 people between November 18, 2019 and January 27, 2020. A few years ago, it was ethics, last year it was PR tech, and this year it was dedicated to activism. More than half, 503, work on the agency side, while 334 reported being in-house.

Media Relations 98

Media Relations Report Industry SEO 98

Cision

NOVEMBER 12, 2015

Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics.

Video 120

Video Strategy Marketing YouTube 120

Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. The 2019 Cyber Threatscape Report by Accenture iDefense provides an excellent primer and literature review on disinformation. 1) The risks of disinformation in business.

Film 86

Film Ethics Employee Data 86

Maxim Behar

JULY 26, 2023

I worked at the biggest PR & commercial agency in the world "Denso". In fact, it was the most valuable trip abroad I've ever had in my life, and my education at Harvard Kennedy School, which I did in 2019 just before the pandemic. Then I wrote Bulgaria's first Standard for Business Ethics. Please tell us more.

Training 52

Training Newspapers Meeting Hotels 52

Karen Freberg

FEBRUARY 1, 2019

Welcome to 2019! Ethics need to be at the forefront of influencer marketing. With cases like this, having a strong code of ethics and principles / guidelines on what should and should not be done in an influencer campaign or program is crucial. This should be the priority here, and I do think this is where the field is going.

Marketing 51

Marketing Ethics Guidelines Community 51

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. I have been playing in this new field since 2019 and the working model remains the same for now. As you can see, the use of artificial intelligence in marketing communications is extensive.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Is this the start of a new business model for PR agencies and consultants? See it here.”. As I write this post, the current asking price on OpenSea is $36,099.60.

Software 85

Software Internal International Pitching 85

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

MAY 14, 2019

There’s an ethical consideration here because any PR pro knows, this will drive traffic to that media coverage, which will be noticeable to a reporter’s publisher. February 25, 2019 : “Quite interesting Power of Voice metric to complement Share of voice. What Onclusive is trying to do here, is taking that to the next level.

Case Study 116

Case Study Software Data Web 116

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

Maxim Behar

OCTOBER 15, 2023

Host: When you signed the contract did you then set up M3 or was it your advertising agency? Maxim: That's right M3 was the agency where we did the pens and the calendars. And then I wrote, together with a Scottish colleague of mine, Gilbert Macoll, the first standard for business ethics in Bulgaria. And it's the opposite.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. By Frank Strong, Founder & President of Sword and the Script Media.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 187

Marketing Content Marketing Data Social Media 187

Critical Mention

AUGUST 26, 2018

Q: What are your initiatives for PRSA for 2018-2019? meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA.

Interviews 79

Interviews Ethics Conference Leadership 79

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: Code of PR Ethics? ). in 2019, reaching a record $4.5

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Is the process of media relations getting harder?

Survey 90

Survey Journalism Study Pitching 90

Maxim Behar

MARCH 7, 2021

The leading PR expert and CEO of the communication agency M3 Communications Group, Inc. , Midnight conversations at the cricket club in Mumbai Late drinks with Lord Timothy Bell and Sir Mike Tully, stories about ethics, and the lessons worth learning, even for legends.

Print 52

Print Agency Ethics Meeting 52

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. The #FuturePRoof community founded by Sarah Hall supports the managers of agencies and communications teams with best practice advice and guidance aimed at promoting public relations as a management discipline. It’s where I’m placing bets over the next 12 months.

Publicity 120

Publicity Analysis Measurement Tools 120