PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 77

Reputation Employee Film Internal 77

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 62

Reputation Employee Film Internal 62

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities.

Software 86

Software Pitching Internal International 86

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Unless you had the opportunity to intern in such an organization and demonstrate your potential, it’s likely that the large company will require several years of proven experience before considering you.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. I have been playing in this new field since 2019 and the working model remains the same for now. Most of them are using AI for some internal work. It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Host: When you signed the contract did you then set up M3 or was it your advertising agency? Host: How did you come up with the name M3?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. By Frank Strong, Founder & President of Sword and the Script Media.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 194

Writing Communications Marketing B2B 194

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! ” – Ryan Roddy.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: Code of PR Ethics? ). in 2019, reaching a record $4.5

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Is the process of media relations getting harder?

Survey 93

Survey Journalism Study Pitching 93

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 This is the challenge that all agencies that are part of publicly listed groups face.

Publicity 120

Publicity Analysis Measurement Tools 120

Waxing UnLyrical

DECEMBER 20, 2018

If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. For Agencies and Departments. Guest Post by Ken Jacobs. And if you’re not, you should be!). And that’s wise.

Leadership 85

Leadership Training Agency Groups 85