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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications.

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Tech Trends Media Didn’t Care About In 2018

ImPRessions - Crenshaw Communications

Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. With that in mind, here are a few of the most notable tech trends that went away or simply became less important in 2018, based on story volume or media interest. IoT didn’t go away in 2018. Crowdfunding.

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Earned media has kept its place as a highly sought-after outcome of a good public relations campaign.

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Top Public Relations Trends in 2018: Introduction

Shift Communications

What’s ahead for the public relations profession amidst a world of disruption? Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. The 2018 PR Mega-Trends. Vice President, Marketing Technology. The Big Picture. Christopher S.

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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

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Guest Post: 4 #PR Trends to Look Out for in 2018

Deirdre Breakenridge

With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. In addition, 87% of PR executives believe the term “public relations” will no longer describe what they do within the next five years. In 2018, we will see the rise of more storytelling. Growth of Digital Content.

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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? My, how things turn.